IFSC Capitalises On Soaring Popularity Of Climbing To Agree Three-Year Deal With Discovery

Sport Climbing will be brought to millions of people across Europe after the International Federation of Sport Climbing (IFSC) and Discovery Sports announced a new three-year partnership to broadcast all IFSC World Cup and World Championship events on discovery+, Eurosport App and Eurosport’s linear channels.

In the lead up to Olympic Games Paris 2024, Discovery’s year-round approach to storytelling will further boost the popularity of Sport Climbing, telling the stories of the athletes and raising their profiles as the faces of the sport, taking it to new audiences across the continent. In addition, the appeal of climbing to broader audiences beyond sport makes it a natural fit for discovery+ with the streaming platform’s wide-ranging offering appealing to viewers of lifestyle and entertainment content.

IFSC President Marco Scolaris said:

“More than anything, our agreement with Discovery will raise the profile of our sport and our athletes, which should result in greater sponsorship opportunities for all climbers around the world,” said Scolaris.

“We are confident that partnering with Discovery will help solidify our position as one of the fastest-growing Olympic sports and, thanks to the greater exposure, will lead more and more people to become interested in not only watching Climbing, but also trying it out.”

Trojan Paillot, VP Sports Rights Acquisition and Syndication at Discovery Sports, said:

“Sport Climbing proved incredibly popular with audiences watching across our platforms during the Olympic Games in Tokyo last year, proving attractive to new and different audiences than some of those who already enjoy watching the sport and demonstrating its potential for engagement and growth.

“We are delighted to be able to showcase the best of the sport for the next three years on discovery+ and Eurosport’s channels and platforms. Discovery has built an enviable reputation for helping to grow sports and events and taking them to wider audiences and we look forward to taking this sport to more people across Europe in the lead-up to Paris 2024.”

The 2022 IFSC World Cup Series starts with the IFSC Boulder World Cup in Meiringen, Switzerland, scheduled from 8 to 10 April in the eastern Bernese Oberland region of Switzerland. The IFSC will continue its delayed free streaming of events via The Olympic Channel, to be shown 24 hours after the end of each live round within each event.

The full schedule for the 2022 IFSC World Cup Series:
8-10 April – Meiringen (SUI) – Boulder
6-8 May – Seoul (KOR) – Boulder, Speed
20-22 May – Salt Lake City (USA) – Boulder
27-29 May – Salt Lake City (USA) – Boulder, Speed
10-12 June – Brixen (ITA) – Boulder
22-25 June – Innsbruck (AUT) – Boulder, Lead
30 June-2 July – Villars (SUI) – Lead, Speed
8-10 July – Chamonix (FRA) – Lead, Speed
22-23 July – Briançon (FRA) – Lead
2-3 September – Koper (SLO) – Lead
24-26 September – Jakarta (INA) – Lead, Speed
30 September-2 October – Wujiang (CHN) – Lead, Speed
6-9 October – Chongqing (CHN) – Boulder & Lead
October – TBD location in Japan – Boulder

SailGP And NEAR Unveil Multi-Year, Global League Partnership

SailGP, one of the world’s fastest growing sports properties and NEAR, a leading carbon-neutral, community-driven blockchain development platform, today announced a multi-year groundbreaking partnership. As part of the partnership, SailGP will explore the sale of a new team to a DAO launched on the NEAR Protocol – a first-of-its-kind community engagement and activation platform in professional sports. The historic partnership will enable fans and cryptocurrency enthusiasts to engage and access their favorite teams, athletes and events like never before. 

The DAO community members may determine athlete selection, team management, commercialization options, operations and team strategy. Operating under the structure of the current SailGP Teams’ Participation Agreement, the DAO team could join the SailGP starting line-up as early as Season 4 in 2023, subject to compliance with all applicable laws and regulations.

A DAO (Decentralized Autonomous Organization) is an organization that is community-owned and whose financial transactions and rules of engagement are stored on a blockchain. While historically companies are managed from the top down, DAOs are communally governed and managed. Decisions are based on the community and determined by proposals and voting to ensure community members have the ability to directly influence the DAO’s direction. 

In addition to the DAO, this new global partnership will enable NEAR to leverage SailGP events worldwide and educate its rapidly growing community of developers, technologists and platform companies on the capabilities of NEAR.

Together NEAR and SailGP will focus on initiatives including: 

  • Integrated Technology and R&D: Across DAOs, ticketing, NFTs, app integration, and gaming, NEAR will leverage the global SailGP technology platform to develop real-world IP and web3 applications across fan engagement, data delivery and management, and league management.
  • Global Web3 Community Development: NEAR is committed to transitioning traditional industries to web3, providing the world’s most advanced, secure and scalable blockchain platform. These initiatives, experiences and activations will take place at global SailGP events for new and existing community members. 

SailGP Founder Larry Ellison said: “We welcome NEAR to the SailGP family and we are looking forward to them participating in the most exciting racing on-water, featuring the world’s best sailors.”
The​​ NEAR and SailGP partnership will provide an opportunity to educate millions of fans on-site and across SailGP platforms globally on the potential of web3. 

Marieke Flament, CEO of the NEAR Foundation, the non-for profit entity that oversees development on the NEAR blockchain, said: “Our mission is to enable community-driven innovation to benefit people around the world, and this partnership is a fantastic example of exactly that. We are ushering in a brand-new era of entertainment by combining sports and technology to elevate the fan experience to a level that has never been seen before, and we’re proud to be leading the way alongside a like-minded organization that shares our core values and vision.”

IMG, SailGP’s global agency for sponsorship, media rights and host venue rights, helped facilitate the partnership. IMG is part of Endeavor, a strategic investor in SailGP. 

Mark Shapiro, President of Endeavor, said: “This deal presents an exciting opportunity to change how fans can directly influence and participate in the sports they love. We are proud to have brokered this ground-breaking partnership which is the culmination of what happens when sport, technology and entertainment collide.”

BYJU’S Announced As Official Sponsor Of FIFA World Cup Qatar 2022

BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™.

Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create engaging and creative content with educational messages as part of a multifaceted activation plan. “FIFA is dedicated to harnessing the power of football towards the goal of enacting positive societal change. We’re delighted to be partnered with a company like BYJU’S, which is also engaging communities and empowering young people wherever they may be in the world,” said Kay Madati, FIFA’s Chief Commercial Officer.

“We look forward to supporting the promotion of BYJU’S educational learning opportunities, as well as having them join the global drumbeat of excitement for the FIFA World Cup 2022 through its association with this groundbreaking tournament.”

Byju Raveendran, BYJU’S founder and CEO, said: “We are excited to be sponsoring the FIFA World Cup Qatar 2022, the biggest single-sport event in the world. It is a matter of pride for us to represent India on such a prestigious global stage and champion the integration of education and sport. Sport is a big part of life and brings together people across the world. Just as football inspires billions, we at BYJU’S hope to inspire the love of learning in every child’s life through this partnership.” With 150 million learners around the world, BYJU’S has been a global leader in tech-driven, personalised and engaging educational content and products. Within a decade of its launch, the company has expanded to cater to a large student community globally – from K-12 and competitive exam preparation to early learning and coding to professional upskilling courses – with diverse offerings from Osmo, Tynker, Epic, Great Learning, Aakash, and Toppr.

With corporate headquarters in Bengaluru, India, and offices in 21 countries, BYJU’S products are present in over 120 countries. They aim to instil curiosity in learning, create self-learners and aid in better learning outcomes. BYJU’S is changing the way students learn and teachers teach through the unique blend of digital and physical learning along with cutting-edge innovations in learning experiences.

Driven by its mission to enhance human potential, BYJU’S has already empowered 3.4 million students from underserved communities with digital learning in India and aims to reach 10 million students in its home country by 2025.

The FIFA World Cup Qatar 2022 will take place from 21 November to 18 December 2022. For more information, visit FIFA.com.

McLaren Racing Announces Extended And Expanded Partnership With Cisco

McLaren Racing today announced a multi-year partnership extension and expansion with Cisco, as an Official Technology Partner of the McLaren Formula 1 Team from 2022.

Cisco is a leader in enterprise networking, video collaboration and security technology, and will provide McLaren with access to its portfolio of solutions across enterprise networking, Wi-Fi, digital signage, collaboration and more.

Cisco and McLaren will collaborate to explore and pilot new and emerging technologies, including Wi-Fi 6E to enable fast and reliable connectivity both on race day and at the team’s headquarters.

The extension builds on the existing relationship with Webex by Cisco as the McLaren Formula 1 team’s Official Collaboration Partner. McLaren will continue to leverage Webex’s industry-leading suite of cloud-based collaboration tools and emerging technology solutions such as Webex Hologram, overcoming geographical boundaries to bring fans and partners around the world closer to the team.

Webex branding will be carried on the McLaren MCL36 race cars, and on the race suits of McLaren Formula 1 drivers Lando Norris and Daniel Ricciardo from the 2022 Formula 1 season.

Claire Cronin, Chief Marketing Officer, McLaren Racing, said:

“Cisco has been an incredible partner to McLaren Racing, and we are delighted to extend and grow this relationship long-term. Webex technology is embedded throughout our team’s operations, helping us be connected and agile with our people who operate at race pace around the globe.

“As we enter a new chapter of our partnership, we will continue to drive innovation with an expansion of Cisco’s capabilities available to us.”

Carrie Palin, Senior Vice President and Chief Marketing Officer, Cisco, said:

“As a marquee team in one of the fastest growing sports in popularity globally, we are proud to expand our relationship with McLaren Racing and bring to bear our full portfolio of technology and talent to help the team achieve even greater success.

“McLaren Racing shares our unceasing commitment to innovation, and we believe that together we can push the boundaries of what’s possible in order to develop the most connected F1 team in history.”

World Archery Extends Broadcast Partnership With Sony Pictures Networks India Through 2023

The deal covers eight territories in Asia.

Sony Pictures Networks India Private Limited will retain media rights to broadcast major international archery events on its sports channels as well as stream on its premium OTT platform SonyLIV across the Indian subcontinent until the end of 2023.

The network has extended its deal with World Archery for two seasons.

Sony Pictures Networks India will remain the home of coverage of the 2022 and 2023 Hyundai Archery World Cup and 2023 Hyundai World Archery Championships, which is expected to act as the primary qualifier for the Paris 2024 Olympic Games, in homes across India, Sri Lanka, Bhutan, Pakistan, Nepal, Bangladesh, Afghanistan and the Maldives.

Indian archers had impressive results in last season’s return after the pandemic. Former world number one Deepika Kumari won a career-best two stages of the Hyundai Archery World Cup, held in Guatemala and Paris, and the Indian team dominated at the World Archery Youth Championships.

India is expected to be one of archery’s most competitive nations once again in 2022.

World Archery President Prof Dr Ugur Erdener said: “Our valuable partnership with Sony Pictures Networks India ensures coverage of our world-class events in some of our fastest-growing markets. India’s archers are consistent medal contenders – and it’s exciting to see the growing domestic support behind them.”

Sony Pictures Networks India Chief Revenue Officer, Distribution and Head – Sports Business Rajesh Kaul said: “Sony Pictures Networks India is delighted to extend our association with World Archery for another two seasons. Almost 21 million people watched live archery at the Tokyo 2020 Olympic Games which shows there is a loyal audience for this sport in India. Top-ranked Indian archers like Deepika KumariAtanu DasAbhishek Verma and more have helped to foster a steady rise in support from Indian fans.”

Alastair Marks Announced As New Chief Executive Of British Rowing

British Rowing today announces Alastair Marks as its new Chief Executive, a role he has held on an interim basis since November 2021. Alastair starts his permanent position on 1 April.

Alastair, 48, has held leadership positions across sport and business at the RFU, the LTA, McDonald’s and Nielsen Sport and is currently a non-Executive Director of British Gymnastics, where he also served as the interim CEO for a short period in 2021.

Alastair was selected from a field of 26 candidates which was narrowed down to a short list of six. Two panels then interviewed the candidates covering the areas of high performance, governance and sports management, people management and leadership, growing the sport, diversity and inclusion, delivery, change management and culture, and use of technology. A final two candidates were then asked to give a presentation on where they saw British Rowing (the organisation) and British rowing (the sport) five and ten years from now, and what role they saw themselves playing in that.

The interview panels across both the first and second round interviews were made up from a collection comprised of British Rowing Chair Mark Davies, British Rowing Deputy Chair Kate O’Sullivan, British Rowing Chair of Audit and Risk Committee Peter Milhofer, British Rowing Independent Director Karena Vleck, UK Sport CEO Sally Munday, Chair of British Rowing Eastern Region Andrew Blit, and former British Rowing Performance Director Sir David Tanner.

During his time as interim Chief Executive at British Rowing, Alastair has overseen the introduction of the national governing body’s new strategy which looks to grow all aspects of the sport and better engage with the communities served by the organisation across the country.

On his new role, Alastair said, “I am delighted to be continuing in this role with British Rowing on a permanent basis. Having had the opportunity to understand the sport and its potential in the past few months, it is clear there is a significant opportunity to grow rowing in all its forms be it indoors, on the river or the sea at every level. I look forward to continuing to work with everyone across the rowing community to deliver our ambitious new strategy in the years ahead.”

British Rowing Chair Mark Davies said, “We were delighted to have a strong set of applicants from across the world and, in a rigorous process, Alastair topped the list of every member on our diverse panels. I am delighted to be appointing him to this role on a full-time basis and excited about what we can do for the sport and its members in the coming years.”

Finetwork Announced As Title Sponsor For The FIM JuniorGP World Championship

A new era for the FIM JuniorGP™ World Championship begins in 2022, and the Championship will also welcome a new title sponsor: Finetwork. The mobile and broadband company begins a long term partnership with the Championship, which will be officially named the Finetwork FIM JuniorGP™ World Championship from 2022.

Finetwork, headquartered near Alicante, is a mobile and broadband operator revolutionising the sector across Spain – fast on the way to reaching a million individual clients in its mission to offer unbeatable service at unbeatable prices. The company already has a key presence in motorsport thanks to partnerships with both 2021 Moto3™ World Champion Pedro Acosta and double Formula 1 World Champion Fernando Alonso, and Finetwork’s commitment to motorsport will now reach new heights as title sponsor for the FIM JuniorGP™ World Championship.

Finetwork FIM JuniorGP™ begins in May this season as action kicks off at the Circuito do Estoril in Portugal. From there the calendar takes in the Circuit Ricardo Tormo in Valencia, Circuit de Barcelona-Catalunya, MotorLand Aragon and the emblematic Circuito de Jerez-Angel Nieto in Spain, as well as returning to Portugal for the rollercoaster of the Autodromo Internacional do Algarve. The newly named JuniorGP™ class also races alongside the FIM MotoGP™ World Championship at Misano World Circuit Marco Simoncelli.

Finetwork will take top billing throughout the incredible eight-round 2022 season and beyond, welcoming in a new era for the Finetwork FIM JuniorGP™ World Championship.

Manuel Hernández, Finetwork CEO: 

“We are very proud to sponsor one of the biggest competitions in World Championship-level motorcycle racing and thereby support young riders and the champions of the future. Just like us, they build their success on hard work, discipline, strength, humility and sportsmanship.”

Oscar Gallardo, FIM JuniorGP™ World Championship Director:

“We couldn’t be happier to welcome Finetwork as the title sponsor of the FIM JuniorGP World Championship. JuniorGP is the biggest path on the Road to MotoGP and a vital presence in motorcycle racing, so it’s an honour for us to welcome Finetwork along for the ride as we work towards even more success. I’m confident our shared values will ensure the Championship only continues to go from strength to strength as the Finetwork FIM JuniorGP World Championship.”

Cazoo To Become New Shirt Sponsor Of L’Olympique De Marseille

Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce today that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM).

The Cazoo and Marseille partnership will take effect from 1st July 2022 and will see Cazoo branding on the front of the OM first team jersey, throughout the Orange Velodrome, across the club’s website and on all media backdrops featured on televised football coverage.

Cazoo will benefit also from the popularity and the awareness of the French club and will look to leverage OM’s digital channels, which have one of the largest community of supporters in France (17 million fans on its digital platforms) as well as crowd capacity of 67,000 spectators at the Orange Velodrome.

This new deal will form part of an extensive marketing campaign for Cazoo in France in 2022 as the brand continues to roll out across Europe, following its recent launches in both France and Germany. Cazoo currently sponsors both Everton and Aston Villa in the UK Premier League, as well as Spanish LaLiga teams Real Sociedad and Valencia FC.

Cazoo, which makes buying a used car as simple and seamless as ordering any other product online, owns and reconditions its cars to the highest standard before offering them for delivery to customers in just a few days directly to their door.

The company, which was founded in 2018 by renowned British entrepreneur Alex Chesterman, has hundreds of cars available at any time on its website, and has already sold over 50,000 cars in the UK since its launch, as consumers have embraced the selection, value, transparency and convenience of buying used cars fully online. Cazoo has grown its team to over 4,000 across the UK, France, Germany, Spain and Portugal.

Cazoo has been one of the fastest growing businesses in Europe over the past two years, pioneering the shift to online car buying, and listed on the NYSE last year, and has raised over $1.4 billion to build out its brand and infrastructure as it looks to continue to transform the car buying and selling experience across the UK and Europe.

Alex Chesterman, Founder & CEO of Cazoo said: “We are very excited to be partnering with Marseille. They are one of the leading teams and like us are a very ambitious club driven by results and have a passionate following and fan base across France. We are looking forward to engaging with the fans and local community and delivering the best car buying experience in France in 2022.”

Pablo Longoria, Olympique de Marseille President said: “We are delighted to welcome Cazoo, a young company already at the level of the largest international companies, into the Olympique de Marseille family. Beyond the sharing of values such as surpassing oneself and fighting spirit, this partnership symbolises our common will to play on the European scene and to continue to grow together, each in its own field of expertise. We are therefore very proud that Cazoo is committed to us for the years to come”

UFC Enters Multi-Year Partnership Bringing Next Level Mobile Gaming To Life On Skillz Platform

In a strategic move to merge the sensational world of esports competition with premium sports & entertainment, Skillz, the leading mobile games platform bringing fair and fun competition to players worldwide, today announced a multi-year partnership with UFC®, the world’s premier mixed martial arts organization.

The licensing deal, which will enable Skillz’ developers to create UFC-branded competitive mobile games that are co-marketed by UFC and Skillz, was revealed at the Game Developers Conference (GDC) in San Francisco. Skillz is currently exhibiting (South Hall Booth #S749) March 23-25. 

“Skillz’ partnership with UFC is part of our winning strategy that aligns Skillz’ disruptive competitive mobile games platform with the business of sport. We’re delivering an enticing opportunity for developers to create the most innovative, branded mobile games for UFC’s millions of loyal fans worldwide,” said Andrew Paradise, CEO of Skillz. “The popularity of the UFC brand, which represents one of the fastest- rising sports globally, combined with Skillz’ mobile gaming expertise, is a huge win for developers seeking to monetize and grow their games through the power of competition. We look forward to nurturing this incredible collaboration to life in the coming months and years.”

“We’re thrilled to partner with Skillz to bring new mobile games to our fans,” said UFC Senior Vice President of Global Consumer Products Tracey Bleczinski. “UFC is always looking to engage with our fans, and we have found gaming to be one of the best ways we connect with them beyond our live events. Our research shows there is large number of UFC fans who are prolific gamers, so this is a perfect way to reach this audience.”

The deal allows selected game creators from Skillz developer community to utilize certain UFC and UFC athlete intellectual property for mobile game creation and marketing. The new UFC-branded mobile games are slated to launch in 2023. 

Reaction: Australia’s Tennis Queen Slams Door Shut On Grand Career

After the shock retirement by World Number One ranked female tennis player Ash Barty, Michael Pirrie analyses the Aussie phenomenon and why her sudden resignation has had such a dramatic impact.

The sudden retirement of the world’s number one women’s tennis player Ash Barty, aged just 25, has sent shockwaves across the sporting globe.

Barty’s unexpected announcement on Instagram generated headlines on capital city digital billboards across the world but was felt most in her home nation.

With Australia still grieving the recent sudden death of its cricket spin king Shane Warne, the departure of its modern day tennis queen also broke the heart of this sports loving nation.

https://twitter.com/AlboMP/status/1506464618302312448?s=20&t=MrGv7M7lvYB-rObwbco5vQ

Unlike Warne who had retired many years earlier, Barty has left at the peak of her powers, further compounding the sense of loss surrounding her retirement. The international outpourings of admiration and gratitude for Warne and Barty have highlighted how much sport can mean in times of national and global uncertainty.

Australian Prime Minister Scott Morrison responded quickly to the news about Barty, calling to personally thank her for bringing hope and joy to her country and the tennis world.

“I do want to say thank you to Ash for inspiring a nation at a time when this country really needed a good shot in the arm,” Morrison said.

Tributes flooded social media platforms for Barty, whose grace under pressure and generosity to her opponents and wider community endeared her to the general public.

Barty’s pride in her indigenous Aboriginal heritage helped to expand the appeal and relevance of tennis to new groups and communities.

“I (also) want to thank Ash for inspiring a generation of young people, and particularly a generation of young indigenous people in this country…you are all class,” Prime Minister Morrison said of Barty.

“The local tennis establishment here had been hoping that Barty would lead a revival in Australia’s tennis fortunes.”

The nation’s political opposition leader Anthony Albanese said Barty was “an inspiration, a magician on the court” who lifted the nation with her as she climbed to the top of the tennis world.

There will be no long goodbyes or farewell tennis tournaments. While Australia has long been a tennis power that has produced several world champions such as Rod Laver, Margaret Court, John Newcombe, Pat Cash, Pat Rafter, and Leyton Hewitt, the nation has struggled in the past 20 years.

The local tennis establishment here had been hoping that Barty would lead a revival in Australia’s tennis fortunes. Just as the nation was getting used to Barty’s success amid hopes of a possible Grand Slam this calendar year, her departure has left a sudden vacuum in world tennis.

By walking away from the tennis court at the apex of her career Barty has shocked and surprised the sporting world, depriving it of a once in a generation talent.

In popular culture, Barty’s sudden departure is like the Beatles retiring after Sgt Pepper’s Lonely Hearts Club Band and disbanding before Abbey Road and Let It Be. Like Charles Dickens putting his pen in the inkwell after A Tale of Two Cities. After comprehensively mastering all grand slam surfaces, winning on grass, clay and hard courts, many experts believed the best of Barty’s already exquisite tennis was yet to come.

She was a winner on the tennis court and in the eye of the public. Her appeal and charisma was like that of the shy girl next door who went out and conquered through her own self-belief.

Barty was perhaps even a bit embarrassed by the scale of her accomplishments, spending the past two years at the top of world tennis and extending the gap between herself and the best on the women’s circuit. Popular and beloved, she is a symbol of Australia’s egalitarian sporting spirit and was 2020 Young Australian of the Year.

A supremely gifted athlete, Barty has been successful in three theatres of sport important to Australia: tennis, cricket and the Olympic Games, winning bronze in the mixed doubles at the Tokyo Olympics.

https://twitter.com/SportsCenter/status/1506669503396077576?s=20&t=MrGv7M7lvYB-rObwbco5vQ

Barty was a prodigy destined for sporting greatness, and began playing tennis as a four year old at the West Brisbane Tennis Centre. Modest and humble, she modelled herself on mentor and indigenous tennis great Evonne Goolagong Cawley who overcame numerous cultural and sporting barriers to became the world’s number one tennis player in the 1970s and early 80s, her mother personally stitching home made tennis uniforms for her as a tennis junior.

By turning her back on tennis as the world’s number one ranked player, Barty has also broken the modern day sporting stereotype, relentlessly pursuing fame and fortune almost regardless of the personal costs involved.

“According to the Daily Mail, Barty earned $32million from her 11 year playing career plus an estimated $15million from endorsements and sponsorships.”

The value of sponsorship deals and prize money that she has given up via this move will extend far into the millions. According to the Daily Mail, Barty earned $32million from her 11 year playing career plus an estimated $15million from endorsements and sponsorships.

Barty leaves the sporting stage with no regrets and with no ‘what-might-have beens,’ departing the drama of the tennis soap opera on her own terms, scripting her final curtain calls after turning her dreams into two stunning realities that attracted worldwide applause.

The first was winning Wimbledon, the world’s most prestigious tournament, which Barty had imagined since childhood, climbing the stands and falling into the arms of golf playing partner in a modern day Romeo and Juliet sports embrace.

If Wimbledon was a personal dream, winning the Australian Open earlier this year was one for her nation, when she became the first national to secure the home tournament for many decades breaking.

In doing so, Barty also saved the Australian Open tournament and organisers from enormous embarrassment and controversy after the Novak Djokovic Covid vaccination debacle.

Barty was different and she leaves a unique impression on world sport that will take time and context to fully understand and appreciate.

(Image: Ash Barty instagram)