Football League Reveals Trade Point as First Ever Official Trade Supplier

The Football League has appointed TradePoint, the ‘trade’ brand of the UK’s largest home improvement retailer B&Q, as their first ever Official Trade Supplier. 

The new agreement will see all 72 Football League clubs join TradePoint’s membership scheme, which gives businesses discounted prices on TradePoint’s vast range of building and home improvement products.

TradePoint, the local building suppliers, will also become the title partner of The Football League Radio Show, the weekly round-up of news, views and comment from across all three divisions of the Sky Bet Football League hosted by Mark Clemmit.

The Football League’s Chief Commercial Officer, Richard Heaselgrave, said: “I am delighted to welcome TradePoint to this new partnership with The Football League. It gives each of our clubs the opportunity to save thousands of pounds on the cost of maintaining their stadium or training ground.

“This agreement breaks new ground for The Football League and TradePoint and we look forward to it being a fruitful collaboration for both parties.”

Finally, the new agreement will also see TradePoint sponsor The Football League’s Academy series of best practice seminars. The TradePoint Academy Series aims to improve the business performance of each Football League club through a series of thought-provoking seminars on relevant football industry topics.

Trevor Culpin, Customer & Marketing Manager for TradePoint, said: “We are delighted to be involved with The Football League in this way and especially by helping clubs to improve their facilities and maintain their grounds.

“We hope to be able to save their maintenance teams both time and money by giving them access to the 12,000 plus products available through TradePoint, and look forward to developing our partnership in other areas, too.”

Russian Oil Company to Sponsor Spengler Cup

Russian oil company Rosneft will sponsor ice hockey’s Spengler Cup, store IMG Schweiz, the Swiss subsidiary of IMG Worldwide, the global sports, fashion and media company announced today. 

Rosneft, which is the majority shareholder of the CSKA Moscow ice hockey team, acquired the remaining one-year package at the secondary sponsor level, becoming the first non-Swiss company to back the event in the process. 

As an official sponsor, Rosneft will appear on the CSKA Moscow jersey, as well as on the ice and the boards in the stadium. The company’s logo will also be seen on all Spengler Cup tickets and other communication media, while they will also have extensive involvement in on-site activities and an attractive hospitality contingent. 

Jürgen Krucker, managing director of IMG Schweiz, the official marketer of the Spengler Cup, said: “We have managed to sell all the big sponsorship packages in the market once again this year as well as bring in a major company from outside Switzerland for the Spengler Cup for the first time. This certainly underlines the appeal of the event on the one hand and our intensive marketing efforts on the other.” 

The 87th Spengler Cup will be held in Davos as usual from 26-31 December. Taking part in the traditional tournament alongside CSKA Moscow will be the Rochester Americans from the AHL, Team Canada, Vitkovice Steel, Genève-Servette and the host team, Hockey Club Davos. All 11 matches will be broadcast live both at home on all three Swiss national channels and abroad.

Paris Saint-Germain Announce Microsoft Partnership

Ligue 1 champions Paris Saint-Germain have announced a new sponsorship deal with American computer giants Microsoft.

As part of the new partnership, Paris Saint-Germain and Microsoft will involve a heightened visibility of the brand, a complete hospitality program at Paris Saint-Germain matches and the creation of a series of events and promotional operations. The two companies will work together to improve tha stadium experience for fans and the public services at matches.

Microsoft will equip the VIP Salons as well as certain zones of the mythical Parc des Princes stadium with Surface Tablets and Xbox consoles.

“We are delighted to be able to associate the images of Xbox and Surface with that of the prestigious Paris Saint-Germain football club, by becoming here forth the official game and tablet of the Club,” declared Microsoft France General Manager Alain Crozier. “This partnership reflects our growing association with France’s most popular sport.”

“This Parntership with Microsoft reflects the growing notoriety of Paris Saint-Germain. This latest international market leader associated with Paris Saint-Germain shows the confidence in our project and our brand,” revealed Paris Saint-Germain General Manager Jean-Claude Blanc.

{jcomments on}

Gymnova Named Official Gymnastics Equipment Provider for Glasgow 2014

Gymnova has today been announced as the Official Gymnastics Equipment Provider for the Glasgow 2014 Commonwealth Games.

Gymnova will provide the supply, ask installation and maintenance of the gymnastics apparatus for Glasgow 2014 along with the provision of technical staff to support transitions, gymnast training and competition periods. Four full sets of apparatus will be provided, for the competition which will be held at the SECC Precinct, in warm-up and at training venues.

Gymnova has a reputation for supplying equipment to major international gymnastic events having supplied equipment for the London 2012 Olympic Games, two Gymnastics World Championships and will be the Official Supplier for the 2015 Artistic Gymnastics World Championships also to be held in Glasgow. 

Ty Speer, Glasgow 2014 Deputy Chief Executive said: “Now that we’re in the planning stages for sport competition at the Games, I’m delighted that we’ll have quality gymnastics equipment available at Glasgow 2014, giving the best gymnasts of the Commonwealth an opportunity to display their skills. 

“We’re delighted to welcome Gymnova into our growing sponsor family and we look forward to working with them to ensure Glasgow 2014 is a memorable experience for both athletes and spectators alike.”

Phillip Wattleworth, Gymnova Managing Director said: “The incredible success of our Gymnasts at the London 2012 Olympic Games has planted the sport of Gymnastics firmly in the minds of the British public and Gymnova is delighted to be appointed as the Official Gymnastics Equipment Provider to yet another major international event.”

The company, which was established in 1978 by two former gymnasts and trainers, has become the leader in the field of gymnastic equipment over the past 30 years, with a focus on the design, manufacture and distribution of products to a host of venues from baby gyms to world class competition arenas.

New York Road Runners to Title Sponsor 2014 Millrose Games

New York Road Runners (NYRR) will become the title sponsor of the 2014 Millrose Games, medic an indoor track & field event in the United States, viagra buy it was announced today by Dr. Norbert Sander, President of the Armory Foundation and Mary Wittenberg, CEO of the NYRR.

The 2014 NYRR Millrose Games will take place at the New Balance Track & Field Center at The Armory, February 15th.

“We are thrilled that NYRR is becoming the title sponsor of the Millrose Games as part of an increased commitment to The Armory,’’ said Sander. ”NYRR’s continuing support allows us to build on the rich tradition of the Millrose Games and further help deserving students through our educational and athletic programs. The Amory/NYRR partnership is a clear reflection of how committed NYRR is to New York City. We could not have asked for a better partner as we continue to build this iconic event.’’

NYRR’s title sponsorship of the Millrose Games, which runs through 2016, builds on the community running organization’s long-standing partnership with the Armory Foundation. NYRR fosters year-round Armory run programs that serve thousands of students, amateur and professional athletes, runners of all ages. 

“NYRR’s increased involvement with the Millrose Games is a natural extension of all the year-round work we do with the Armory that supports our mission to help and inspire people through running,’’ said Wittenberg. ”The Millrose Games is to track and field what the New York City Marathon is to road running. We are excited for the 2014 NYRR Millrose Games and look forward to a bright future for the meet.’’

Mistic to Sponsor KVSH Racing’s Sebastien Bourdais

Mistic today announced that it will serve as the co-primary sponsor of the No. 11 car piloted by KVSH Racing’s Sebastien Bourdais for the 2014 and 2015 IndyCar Series seasons. 

A mockup of the No. 11 “Mistic Machine” featuring the Mistic logo also was unveiled, order which will campaign seven race weekends in 2014.

“Partnering with KVSH Racing is a strategic fit for the Mistic brand, providing us with a fun and exciting platform to reach millions of IndyCar fans,” said John Wiesehan Jr., Mistic CEO. “As race fans ourselves, we are looking forward to the 2014-2015 season, not only to cheer for the team’s new driver, Sebastien Bourdais, but to further leverage our relationship with KVSH Racing as we roll out offers and promotions that educate IndyCar fans on alternatives such as our electronic cigarettes.”

Four-time champion Sebastien Bourdais recently was selected to pilot the car that won the 2013 Indianapolis 500 and lead the team’s championship charge for the next two seasons.

“I am very excited to be representing Mistic electronic cigarettes as I enter a new chapter of my career with KVSH Racing,” Bourdais said. “It’s a good feeling to know that we’re part of a brand that is offering adults a unique alternative to traditional tobacco.”

“We couldn’t be any more excited to bring the Mistic brand to the IndyCar community,” said James “Sulli” Sullivan, KVSH Racing partner. “After announcing Sebastien Bourdais as the driver, this is the next phase of taking KVSH to new heights following the Indianapolis 500 win in 2013.”

As part of the partnership, IndyCar fans will be introduced to visuals of the Mistic car in Circle K stores throughout the country.

Capital Network Solutions Announced as Official IT Partner of London Welsh

London Welsh have announced Capital Network Solutions as the club’s official IT partner.

Capital Network Solutions, medstore who has been working with the Championship team for the past two years, allergist will benefit from visibility at the Kassam Stadium and programme advertising, coupled with accreditation and match-day entertainment for staff and clients.

Capital Network Solutions specialises in providing innovative business enabling IT solutions and services that increase productivity, increase security, reduce costs and increase revenue. They have extensive experience in enterprise network design, deployment services, support and pro-active network monitoring and management.

London Welsh Commercial Director David Jenkins, said: The club are delighted in welcoming Capital Network Solutions back on board during this exciting and challenging time. They have been instrumental in ensuring that the club’s move to Oxford has gone to plan and we look forward to welcoming their staff and clients at our home fixtures.” 

Sarah Edwards, Managing Director of Capital Network Solutions, commented: “It is great to continue our on-going relationship with London Welsh through these exciting times of change for the club. We look forward to supporting them both on and off the field throughout the 2013/14 season.”

Yamaha to Sponsor AMA Supercross

Feld Motor Sports have announced that Yamaha Motor Corporation, erectile | U.S.A will be an official motorcycle manufacturer and the exclusive ticket outlet for the 2014 Monster Energy AMA Supercross, decease an FIM World Championship.

The 2014 Monster Energy Supercross season marks the 16th year that Yamaha has been a committed partner of the championship. As part of the sponsorship initiative, more than 120 Yamaha dealerships nationwide will serve as the official and exclusive supercross ticket outlet for fans. Fans who purchase tickets through participating Yamaha dealerships will also receive a free Monster Energy Supercross Pit Pass, which provides them the opportunity to spend a day in the pits and the chance to meet the superstars of the sport.

“Yamaha has been a committed partner of Monster Energy Supercross for 15 years, and we welcome them back for their 16th season,” said Ken Hudgens, COO, Feld Motor Sports. “Their network of dealerships gives fans the opportunity to check out their new line of products and take advantage of a great ticket offer that gives them access to the popular Monster Energy Party in the Pits.”

Yamaha will also be a new official sponsor of Supercross Live. With three hours of live streaming video coverage from each Monster Energy Supercross race, Yamaha will provide fans with updates and news on brand new products, ticket and sweepstakes offers, Yamaha rider interviews and much more.

“Yamaha and our dealerships are extremely proud of our long standing relationship with Feld Motor Sports as the Exclusive Ticket Outlet of Monster Energy Supercross,” said Bob Starr, communications manager for Yamaha Motorsports. “And this year, the new Supercross Live! streaming video coverage will surely energize supercross enthusiasts even more just as our all-new YZ250F and 450Fs already have!”

Octopus Investments to Sponsor Surrey Cricket’s T20 Matches

Surrey County Cricket Club have renewed their partnership with Octopus Investments. 

The deal will run for the next three years, buy cialis confirming Octopus Investments as the Official Sponsor of Surrey’s T20 matches until at least 2016.

With seven home ties next year – the majority of which will be big Friday night matches – Octopus will help Surrey deliver the best match day experience possible throughout the season, order with the Cricktopus, anabolics a cult hero in 2013, set to become a T20 fixture.

Speaking this week Charlie Hodgson, Commercial Director of Surrey CCC, said: “Developing a long term relationship with our sponsors is hugely important to us so we’re delighted that Octopus Investments will be involved at the Kia Oval for at least the next three years.

“Friday night T20 at the Kia Oval has become one of London’s most popular summer nights out and it’s exciting that we can now work with Octopus to make it even better.”

Nigel Spencer, Marketing Director at Octopus Investments, said: “We’re really pleased to confirm our sponsorship of Surrey’s T20 matches for the next three years. Twenty20 is an innovative format that makes the exciting game of cricket accessible to large numbers of existing fans while attracting new followers to the sport and to Surrey CCC.

“Last season, the Surrey Twenty20 games not only provided us with the opportunity to treat our customers to some fantastic cricket and entertainment, but also allowed us to introduce Octopus to a much wider audience as a whole. We’re looking forward to seeing what next season will bring for both us and Surrey County Cricket Club.”

LA Clippers Signs Yokohama Tire Sponsorship

NBA’s Los Angeles Clippers have announced Yokohama Tire Corp. (YTC) as their Official Tire in a two-year sponsorship deal.

“The Clippers have an extremely loyal fan base and after the success of last season, the support will be even stronger,” says Alan Holtschneider, YTC senior manager, marketing communications. “Our relationship with the Clippers will help increase Yokohama’s brand awareness among their fan base, as well as provide opportunities to increase store traffic and sales for our dealers, This also allows us to showcase our full tire line-up, including the new ultra high-performance ADVAN Neova AD08 R and ADVAN Sport V105.”

Holtschneider said YTC’s sponsorship includes courtside signage at each Clippers home game; pre-, post- and in-game spots on the Clippers flagship radio station; in-stadium displays on LED boards and in-game announcements on the public address system. Yokohama will also receive signage on the LED arm stanchions on each basket, a digital presence on the Clipper’s official website and in-game TV spots during telecasts on Prime Ticket and/or Fox Sports West to support a consumer/dealer promotion later in the season.

In addition to the Clippers, Yokohama’s 2013 sports sponsorship roster includes partnerships with the National Football League’s Chicago Bears, Indianapolis Colts and New England Patriots, and Major League Baseball’s Cincinnati Reds, Los Angeles Angels and New York Yankees.