Premier fishing tournament FLW have extended their multi-year sponsorship deal with marine electronics company Lowrance through 2015.

Lowrance’s partnership with FLW has historically been profitable for both parties and the anglers involved. Recently, Lowrance has produced innovations across the board, from HDS Gen2 Touch displays and StructureScan HD to DownScan Imaging and the Insight Genesis web-based map-making tool. FLW Tour anglers had the opportunity to put the new HDS Gen2 Touch units to work in 2013 and did so with great results throughout the season.

In 2014, FLW Tour pros will once again showcase the fishing features of Lowrance electronics, especially in the Pickwick Lake and Kentucky Lake events, where locating deep fish will play vital roles in the tournaments.

Alliance Truck Parts have announced they will continue their relationship with Team Penske for the 2014 NASCAR Sprint Cup Series.

After successfully partnering with Team Penske in the NASCAR Nationwide Series for the last several seasons, Alliance Truck Parts will transition to become a primary sponsor for the No. 2 Ford Fusion, driven by 2012 NASCAR Sprint Cup Series Champion Brad Keselowski.

The distinctive bright yellow Alliance Truck Parts colors will adorn the Team Penske Ford for eight races in 2014 beginning with the race at Phoenix International Raceway on March 2. An industry-leading provider of heavy duty truck parts for the commercial transportation industry, Alliance Truck Parts will also be a prominent associate sponsor on the No. 2 Ford throughout the 2014 season.

“Team Penske has built a terrific relationship with Alliance Truck Parts and we look forward to having them join us in the Cup Series this season,” said Roger Penske. “This is a great example of how we can build business relationships to create opportunities for our partners through our racing teams.”

The Alliance Truck Parts livery made its debut with Team Penske at the 2010 NASCAR Nationwide Series season finale at Homestead-Miami Speedway. The partnership expanded in the 2011 Nationwide Series when Alliance Truck Parts was a partial season primary sponsor and over the past two seasons it has served as a full-season Nationwide Series primary sponsor for Team Penske. The 2014 season will bring the first opportunity for Alliance Truck Parts to race as a sponsor in the NASCAR Sprint Cup Series.

“This is a great opportunity for a strong new partner to join the No. 2 Team Penske Ford as Alliance Truck Parts increases its presence in NASCAR,” said Keselowski. “This is a natural partnership as Penske and Alliance Truck Parts are both strong transportation-based companies. We’re anxious to see the prominent yellow No. 2 Alliance Truck Parts Ford Fusion on the track this year.”

“We are excited about the Team Penske and Alliance Truck Parts partnership in the 2014 NASCAR Sprint Cup Series,” said Friedrich Baumann, Sr. VP, Aftermarket, Daimler Trucks North America. “Our participation in NASCAR has increased brand awareness of Alliance Truck Parts with our target customers and we look forward to continued success with this world-class race team.”

Organisers of the Glasgow 2014 Commonwealth Games have announced GL events Field & Lawn Limited as an Official Overlay and Temporary Structures Provider for the prestigious tournament. 

This will include responsibility for the Polyclinic enclosure in the Athletes’ Village and overlay solutions at a number of Games venues. 

The Polyclinic will operate 24 hours a day and will provide medical services from emergency dental care, to physiotherapy and sports massage services to athletes and team officials throughout the Games. 

GL events Field & Lawn Limited will also provide marquees and other structures for use at a number of Games venues, including the Sir Chris Hoy Velodrome, the Emirates Arena, Tollcross International Swimming Centre and for the sport of squash at Scotstoun Sports Campus. The temporary structures will be used for a variety of purposes at Games venues from medical to merchandise tents. 

GL events provides services for events across the world from congresses and conventions to cultural and sporting events. Previous events it has provided services for are G20 meetings in France and China, the London 2012 Olympic and Paralympic Games, the Confederations Cup 2013 in Brazil and the Six Nations Rugby Championship. 

Ty Speer, Glasgow 2014 Deputy Chief Executive, said: “Both GL events and Field & Lawn Limited have a longstanding track record of providing services for some of the most prestigious sporting events in the world and we’re delighted to welcome GL events Field & Lawn Limited to the Glasgow 2014 Sponsor Family. 

“We look forward to working with GL events Field & Lawn Limited to provide an environment for athletes, officials and spectators alike of which Scotland and the Commonwealth can be proud.”

GL events Field & Lawn Limited spokesperson, said: “GL events Field and Lawn Limited are delighted to be working as a joint venture to supply the Glasgow 2014 Commonwealth Games with temporary structures and to be a sponsor of this world-renowned event. 

“The combination of the joint venture plays to the strengths of both companies ensuring that the local business benefits from Glasgow hosting the event and at the same time bringing international experience to the delivery. 

“We look forward to creating world class facilities for the athletes, spectators and Commonwealth Games officials.”

The Firestone Grand Prix of St. Petersburg has secured a major sponsorship agreement with General Motors Company to have Chevrolet trucks and Cadillac cars on board as the official vehicles for the 2014 event, taking place March 28-30.

“We are thrilled to have the tremendous opportunity to partner with Chevy and Cadillac for our official vehicles,” said Tim Ramsberger, President of the Firestone Grand Prix of St. Petersburg. “Welcoming General Motors and its two iconic brands to the streets of St. Petersburg speaks volumes as to the value of our event and its impact on the corporate objectives of our sponsors. The presence of quality partners is important to our success.” 

“We are pleased to partner with the Firestone Grand Prix of St. Petersburg with Chevy trucks and Cadillac as the official vehicles,” said Terry Dolan, Manager of Chevy Racing. “It is exciting to have a strong presence in this event that showcases the season-opening race for the IndyCar Series and the Pirelli World Challenge, as well as a number of other of racing events. Motorsports is a key element in our overall marketing portfolio as it showcases our cars and trucks in a highly visible and fan-friendly event environment.” 

“2014 is a milestone year for the event and, as a race fan, I am looking forward to the 10th anniversary of the Firestone Grand Prix of St. Petersburg,” said Mayor Rick Kriseman, City of St. Petersburg, a long-time partner of the event. “I especially want to extend a warm welcome to General Motors, the new automotive sponsor, and Firestone as the title sponsor. It’s going to be another great year for INDYCAR racing in St. Petersburg.”

Leavine Family Racing (LFR) announced today a partnership with Triangle Office Equipment that offers a full line of office furniture and architectural products for the 2014 NASCAR Sprint Cup Series season.

The partnership will bring Triangle Office Equipment furniture and services into the Leavine Family Racing front office and throughout the team facilities, and will bring a completely new look to the Concord, N.C.-based facility.

“Our process was to sit down with each department and establish the needs of the entire team before recommending a solution,” Trey Jones, vice president of sales for Triangle Office Equipment, said. “We will continue to evaluate their needs throughout the racing season.”

“We appreciate what Triangle Office Equipment brings to the team,” Jeremy Lange, vice president of marketing for Leavine Family Racing, said. “We view them as a true partner since their involvement will make our work more productive.”

Triangle has been in business for over 45 years and this will be their first entry into the motorsports market.

“We are excited to partner with another family owned business that strives to be as fast on the track as we do meeting our customers’ needs,” Jones said. “We may be in different industries, but we share the same values of teamwork, strong work ethic, and dedication to our business.”

The North American Soccer League (NASL) have announced a partnership with VOIT that will include the sporting goods manufacturer providing official NASL-branded match balls for matches and events.

VOIT adds the North American Soccer League to its impressive soccer portfolio having been the official ball provider to the Mexican Liga MX since 1987.  VOIT has a presence in 15 countries worldwide, buy manufacturing goods for soccer, basketball, volleyball, swimming and fitness.

“We are delighted to partner with such an illustrious manufacturer as VOIT and believe this is another step forward in improving the quality of play on the pitch in the NASL,” said NASL Commissioner Bill Peterson.  “The quality and reliability of VOIT match balls meet the high standards demanded by leagues such as Liga MX and the NASL.”

The new NASL VOIT balls will be used for the first time by invited players participating at the 2014 NASL Combine being held at UC Irvine from January 24-26 and will be provided to each of the NASL teams for use during preseason training camps.

“FIFA and the NASL have certificated the VOIT NASL2014 after extensive engineering design, analysis, and play testing,” said VOIT Director Cesar Pizano.  “The technology of VOIT NASL2014 developed by VOIT, allows a perfect balance for improved ball sphericity and minimal water intake during match action.”

Western Province Rugby have announced today that Land Rover will be the official associate and exclusive vehicle partner of the union for the next three years.

In terms of the agreement, the Land Rover brand will be represented on the kit of the DHL Stormers and DHL Western Province in Vodacom Super Rugby, the Absa Currie Cup and the Vodacom Cup tournaments, respectively.

The local sponsorship complements Land Rover’s global association with the sport of rugby, and in addition to the distinctive branding, a fleet of vehicles will be supplied to Western Province athletes and management.

Kevin Flynn, Managing Director of Jaguar Land Rover South Africa and sub-Sahara Africa (JLR SA & SSA), said: “Today’s announcement marks a significant development in the partnership between Land Rover and rugby.

“The brand is proud of its latest partnership at this level of the sport and it is fitting that the world’s finest all-terrain vehicles – sold in over 160 markets worldwide – should support Western Province Rugby. It also dovetails perfectly with the build-up to Land Rover’s partnership with the 2015 Rugby World Cup.”

The full range of Land Rover models will join the DHL Western Province squad; from the iconic Defender to the all-new Range Rover Sport – the fastest, most agile, most responsive Land Rover ever.

“There’s nothing tougher or more capable than a Land Rover and we believe this partnership will build on and reinforce that fact,” explained Flynn. “Through this association we will drive the message home, and reap the benefits not only for our dealers in the Western Cape, but across the country.”

A number of senior DHL Stormers and DHL WP athletes were present at the announcement, as well as top management and executives.

WPRFU President Mr Thelo Wakefield commented: “We are delighted to welcome Land Rover to the family.

“This long-term partnership with one of the world’s most recognisable brands further enhances the enormous prestige and attraction of WP Rugby, both locally and nationally. Land Rover is a true champion of rugby from community to elite level and we look forward to working closely with the company in the future.”

Flynn concluded: “DHL Newlands has a capacity of almost 48000, and we hope to fill it to the brim – aided by Land Rover owners in the Western Province – for the DHL Stormers’ first Vodacom Super Rugby home game on Friday, February 28 when they take on the Hurricanes.”