Bavarian car maker BMW has extended its partnership with PGA of Germany.

A partner since 2010, recipe BMW will support more than 1, price 800 German golf professionals.

“With the PGA of Germany, health BMW has established a long-standing and successful partnership. We are delighted that BMW and the Association of Professional Golfers will also promote the sport of the future together,” said Frederick Noble, Head of Sports Marketing Sales BMW Germany. “For 25 years, set we the BMW International Open from – in this country the only European Tour event. “

BMW will continue to be the Official Car of the organisation. The brand will be prominent at the German Championships and other tournaments of the PGA of Germany, the brand will be prominently represented. 

BMW is as host and title partner of four prestigious tournaments – the BMW PGA Championship, BMW International Open, BMW BMW Championship and Masters – and as a partner of the 40th Engaged Ryder Cup and European Tour on all major professional tours and one of the major global players of golf. In Germany, they sponsor the BMW International Open in the professional sector and the BMW Golf Cup International at amateur level.

Boxer Jelena Mrdjenovich has announced a sponsorship deal with health and wellness company Nutrie.

“I am so excited to be part of the Nutrie family!” states Mrdjenovich. “Being a professional athlete, we are constantly on the go from one gym to another. So the convenience and ease of Nutrie’s products ensures that I am getting the nutrition and energy I need to crush my workouts. And it also makes the road to my title defence a little easier!”

Mrdjenovich is a Canadian boxer and WBC featherweight world champ. She trains out of the Panther Gym in Edmonton, Alberta. Mrdjenovich once played basketball for the University of Alberta, where she suffered a torn ACL. While taking time off to heal, Mrdjenovich began watching boxing on TV and decided to give it a shot once she had recovered. She’s been dominating the sport ever since. Mrdjenovich notes:

“Boxing is challenging to me, mentally and physically, and I enjoy the hard work. Having to be hit over and over again, having to deal with it and push through, it’s kind of like chess. You have to show one thing and do another and plan your moves carefully.”

Nutrié President Aaron Parkinson commented: “Getting an athlete of Jelena’s caliber on board the team is truly an honor. It shows that Nutrie’s products are the real deal-that they work. Jelena is also just a natural fit with what the company believes in: health, and positive changes. I’m looking forward to working with Jelena over the near future and bringing our beverage and supplement line into more homes and more gyms across North America.”

Photovoltaic company GermanPV has become an Official Partner of BMW Motorsport, unhealthy and will therefore have its logo in a prominent position on each of the eight BMW M4 DTMs throughout the 2014 season.

GermanPV GmbH develops innovative energy concepts and, unhealthy among other things, provides solutions for charging electric vehicles using renewable energy, such as electric charging stations and solar carports.

“We are delighted to welcome GermanPV into the BMW DTM family,” said BMW Motorsport Director Jens Marquardt. “Like the BMW Group, GermanPV is also making a significant contribution to the promotion of new technologies, and thus initiating sustainable developments. Therefore, the two companies are well suited to each other. This partnership will undoubtedly give our motorsport programme a positive boost.”

“BMW stands for the same values as we do: an unconditional desire for innovation, extraordinary design, and the highest quality,” added Jens Brannaschk, Managing Director of GermanPV. “BMW is committed to environmental protection and sustainability both in its products and manufacturing plants. And it goes without saying that one thing, in particular, links our two companies: energy. We are striving to find the most effective means of generating energy – and BMW has the most effective manner of transferring that energy to the road, and has always focussed on the environment as well as sheer driving pleasure.”

Major League Lacrosse have announced a partnership with lacrosse apparel company, clinic Adrenaline.

Adrenaline will be designated as an “Official Partner of Major League Lacrosse” and will provide certain sideline apparel to all MLL teams.  These licensed items will also be available to fans at retail with a product launch this spring.

Adrenaline, cialis headquartered in San Diego, produces athletic wear, footwear, and accessories for fellow active enthusiasts and professional athletes. In becoming a partner with MLL, Adrenaline also becomes an official sock (non-exclusive), sideline hat (exclusive), and shooting shirt (exclusive) supplier of the League, providing MLL players with gear in the latest style and highest quality.

The partnership with Adrenaline also brings a partnership with their Adrenaline LXM PRO tour.  As part of this partnership MLL players will be allowed to compete in LXM events and LXM players will be allowed to participate in the MLL.

“This is another major step in unifying the sport of lacrosse and getting everyone to work as one to grow the sport,” said MLL Commissioner David Gross.  “Having Adrenaline as a league partner and creating an opportunity for lacrosse players to compete year round is a win for everyone involved. We have further decided to work with LXM on growing the game in markets where the MLL doesn’t have a presence. LXM will move their tour to the MLL offseason and will focus their events in markets where MLL does not currently have a presence. “

“This partnership between Adrenaline Apparel, Adrenaline LXM & The MLL is one that truly shows the spirit of cooperation that is taking hold within our sport,” said Adrenaline CEO Alex Cade.  “This positive movement is at the core of everything we are at Adrenaline. 

“After speaking with David Gross it was refreshing to hear firsthand the shared mutual appreciation and respect we shared for what each professional organization has done for the sport.  This partnership between the MLL and Adrenaline LXM is one that is inclusive in nature and provides top level professional athletes the freedom to play where they want, when they want, and how they want.  I can’t think of anything better for the sport than that.  I know that our art loft is already buzzing about the custom designed new release socks, shooting shirts and hats we are providing for the MLL and its athletes”

Shell has signed an agreement with the Automobile Club de l’Ouest (ACO) as Official Fuel Partner to the FIA World Endurance Championship (WEC) and European Le Mans Series (ELMS). 

The agreement will see Shell supply its range of Shell V-Power unleaded and diesel products to all teams registered in the WEC and ELMS from the beginning of the 2014 season. As part of its unique sporting heritage, Shell has previously enjoyed success in world championship sports car racing and the Le Mans 24 Hours in partnership with manufacturers such as Ferrari, Porsche, Matra-Simca and Audi. 

Returning to the WEC and Le Mans complements Shell’s suite of global motorsport activities as a cornerstone of its philosophy to continually push the technical boundaries of fuel and lubricant development. By working in partnership with the manufacturers participating in endurance racing, Shell now has an additional and unique platform for testing its products in a unique competitive environment. 

In addition to its role as Official Fuel Partner, Shell will bring additional capability to selected European events in the form of its Trackside Laboratory facility. The Shell Trackside Laboratory will allow both officials and competing teams the opportunity to access live data and analysis of all fuel and lubricant usage throughout the course of each event. 

“This is an announcement that goes back to the heart of Shell’s history in motorsport, and we are delighted to enter into this new three-year partnership as fuel partner to the FIA World Endurance Championship and European le Mans Series. For more than 90 years of endurance racing history there has been a clear benefit to Shell customers from ongoing innovation and development of our fuel technology in such a rigorously demanding environment, alongside motor manufacturers of vision. The exciting technical challenge of today’s WEC means that the teams can benefit from Shell’s unrivalled research and development capabilities to support the series.”

Richard Karlstetter, Racing Fuels Technology Manager, Shell, said: “It is very important for the Le Mans 24 Hours as the pinnacle of endurance racing worldwide, and also for the FIA World Endurance Championship to benefit from the backing of Shell as the Official Fuel Partner.  With the arrival of new major manufacturers from the motor car industry in this branch of the sport and the introduction of demanding technical regulations, to be in a position to take advantage of products of the highest possible quality is vital. The partnership between the Automobile Club de l’Ouest and Shell helps to make a significant contribution to moving forward the current issues linked to future mobility.”

Kelley Blue Book has joined Hendrick Motorsports as a primary sponsor of the No. 88 Chevrolet SS NASCAR Sprint Cup Series team with driver Dale Earnhardt Jr. in 2014 and 2015.

The two-year agreement includes full-season associate sponsorship, which provides Kelley Blue Book prominent brand placement on the No. 88 race cars throughout the Sprint Cup schedule, and primary sponsorship of Earnhardt in one event annually. The 2014 season will be the first as a NASCAR team sponsor for Kelley Blue Book, a subsidiary of AutoTrader Group.

“Kelley Blue Book’s sponsorship in NASCAR is the next step in communicating our brand strength and recognition as a vehicle valuation pioneer and leader for new-car shopping and research,” said Steve Lind, vice president of operations for Kelley Blue Book. “By supporting successful race car driver Dale Earnhardt Jr. and Hendrick Motorsports, coupled with NASCAR’s brand equity, we will reach even more consumers with our message — providing helpful, transparent information on KBB.com to help car shoppers make the best decision possible.”

Earnhardt, 39, has posted 19 career victories in Sprint Cup Series competition, including the 2004 Daytona 500. The Kannapolis, N.C., native has earned three consecutive Chase for the Sprint Cup berths and is NASCAR’s 11-time most popular driver as voted by fans. He finished the 2013 season fifth in the championship standings with a career-best 22 top-10 finishes.

“I’m looking forward to our partnership with Kelley Blue Book,” said Earnhardt, who will drive the No. 88 Kelley Blue Book Chevrolet SS at Sonoma (Calif.) Raceway on June 22. “As a car enthusiast and dealership owner, I’ve trusted them for years for vehicle valuation and information. It’s exciting to work with a partner that’s new to the sport, and I’m proud Kelley Blue Book will be on board with the No. 88 team for their debut season in the NASCAR Sprint Cup Series.”

Through its website, KBB.com, Kelley Blue Book is changing the way people shop for a new car. It now offers the KBB.com® Price Advisor, which features a new range-based pricing layout, including the Kelley Blue Book Fair Purchase Price, which shows the average price other customers in the same area paid for the same vehicle. Other resources include 5-Year Cost to Own data, and consumer and expert reviews and ratings.

In addition to individual consumers, Kelley Blue Book’s various products and services are available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. Partners include Hendrick Motorsports’ sister company, Hendrick Automotive Group, which operates more than 120 automotive retail franchises across the United States.

“On the dealership side, we’ve worked with Kelley Blue Book for many years,” said Rick Hendrick, owner of Hendrick Motorsports and chairman of Hendrick Automotive Group. “NASCAR is a terrific marketing platform for their products and services, and it presents new opportunities for our companies to work together. We’re excited to welcome a new partner and team them with an incredible spokesperson in Dale Jr. It’s a great combination with the potential to grow even more.”

Health and wellness company Nutrie, creators of the Automatic Body Program, announced today that MMA welterweight Sheldon Westcott has become an ambassador for the brand.

“I was instantly hooked after being introduced to the big three products from Nutrie,” stated Westcott. “I knew this company and their products were something I wanted to associated with and bring into my life. I can’t endorse a product that I don’t believe in, and from the first time I tried Fuel, Skinne, and Energe, I noticed a difference in myself and my body. I knew this product really worked and can help people make a major change in their health, their appearance and their entire life. With a product that I truly believe in, I want to be the athletic face of this company. I know I have my work cut out for me… but when people think of Nutrie or Automatic Body, I want them to think of me!” 

Westcott is a former national track and field competitor, who made a transition into jujitsu after a knee injury forced him to take time off from the decathlon event. Training for three years at the jujitsu club, Westcott began competing in tournaments and in 2007 he made his professional MMA debut against former TFC champion Victor Bachman. Although he lost his pro first fight, he has since gone without a loss, finishing four opponents in the very first minute and five in the first round.

Westcott is cast in the FOX reality TV series: The Ultimate Fighter Nations: Canada vs Australia, which debuted on January 15, 2014.