Moy Park to Sponsor 2014 FIFA World Cup

Moy Park, ambulance a leading UK food company, medicine has announced it will sponsor the 2014 FIFA World Cup as part of parent company Marfrig’s official sponsorship deal.

The Moy Park brand will be beamed to millions of viewers across the globe on pitch perimeter boards during matches including those involving England, France, the Netherlands and Spain to name just a few.

Moy Park CEO Janet McCollum said, “The FIFA World Cup is among the world’s most widely viewed sporting events watched in over 200 countries by over 715 million people and Moy Park is delighted to be an official sponsor of the tournament.  As well as supporting the sponsorship with a comprehensive advertising, promotional and marketing campaign, we are also really excited about our plans to celebrate this fantastic event with our employees, customers and consumers.

“Our plans include launching an on-pack promotion that will give a lucky shopper the chance to win a once-in-a-lifetime trip for two to the FIFA World Cup™ semi finals in Brazil.”

As part of the official sponsorship deal with FIFA, the Moy Park brand will feature on the FIFA.com website and the Marfrig brand will appear on the official FIFA 2014 video game, alongside global brands including McDonald’s, Budweiser and Johnson & Johnson.

Marfrig recently announced the appointment of Vincent Gaillard as global co-ordinator of its 2014 FIFA World Cup sponsorship activities. He will be responsible for co-ordinating all brand activities before and during the event which takes place from 12th June to 13th July 2014. Vincent previously managed Coca-Cola’s activities at the 1998, 2002 and 2006 FIFA World Cup tournaments as well as at the Beijing (2008) and London (2012) Olympics.

Texas Rangers Seal Nitto Tire Sponsorship

Major League Baseball (MLB) franchise Texas Rangers have announced a three-year sponsorship deal with Nitto Tire U.S.A. Inc. (NTU).

“The Texas Rangers look forward to a great and productive partnership with NTU”, viagra 100mg commented team Executive Vice President, sale Business Partnerships and Development Joe Januszewski. “Yu Darvish has made a huge contribution to the Rangers organization over the last two years, cough and we appreciate the support of NTU as we go forward.”        

The partnership includes exclusivity for the media backdrop used by the Rangers in the interview room during spring training in Surprise, Arizona. NTU will also have the exclusivity for the media backdrop for all formal press conferences with Rangers pitcher Yu Darvish and any other Japanese players on the team during the regular season, both home and road.

The new media backdrop is already in place in the interview room in Surprise.

The sponsorship also includes home plate static signage at Globe Life Park in Arlington. In Surprise, Nitto Tire U.S.A. Inc. will have signage in the bullpens and main practice field at the Rangers complex and home plate rotational signage for all Rangers spring training games at Surprise Stadium.

MLS Champions Sporting Kansas City Announce Price Chopper Partnership

Reigning Major League Soccer (MLS) champions Sporting Kansas City have announced Price Chopper as the presenting partner of the Sporting Club Network.

Price Chopper is the newest of five “First Team” founding level partnerships for the 2013 MLS Cup champions. The locally owned company comes in as the club’s official grocery partner and will take an ownership position in the youth soccer space.

“We have been looking for the right strategic partner for quite some time,” said Jake Reid, Chief Revenue Officer at Sporting Kansas City. “We are ecstatic to announce this marquee partnership with Price Chopper.”

The Sporting Club Network provides a platform for Price Chopper to reach and support multiple organizations. The Sporting Club Network features 45 affiliates with more than 50,000 members in six states across the Midwest.

“Two of Price Chopper’s core values are family and community,” said Pete Ciacco, President of Price Chopper. “By partnering with Sporting KC, we are able to support Kansas City’s young athletes and their families on a new level.”

“Price Chopper is excited to join forces with Sporting KC,” said Casie Broker, Price Chopper’s Director of Marketing. “Our organizations share similar values of supporting those around us. We look forward to the good that this partnership will bring to the Kansas City community, Sporting KC and Price Chopper in the years to come.”

“Price Chopper checks every box for our organization, when we look to form a relationship. The most attractive attribute for us is being a local, homegrown Kansas City company,” said Jamie Guin, VP of Corporate Partnerships at Sporting Kansas City.  “We look forward to a long-lasting relationship with Price Chopper and its entire ownership group.”

Brandt Snedeker Inks Lamkin Grips Endorsement Deal

PGA Tour golfer Brandt Snedeker has become the ambassador of Lamkin Corporation which manufactures premium golf grips.

The agreement cements the company’s long relationship with the 2012 FedEx Cup winner, ask who has played with Lamkin grips throughout his professional golf career.

“I couldn’t be more excited to finalize Lamkin’s team of brand ambassadors with the addition of Brandt Snedeker,” said Lamkin CEO, Bob Lamkin.  “As a family-owned business, it’s incredibly important that we align ourselves with players that not only share our passion for golf, but also represent the integrity and authenticity that are hallmarks of the Lamkin brand.  Brandt’s conduct and accomplishments on and off the course make him an exceptional representative of our core brand values.”

Brandt Snedeker has won six PGA TOUR events, including his outstanding win of the 2012 Tour Championship and FedEx Cup.  He has amassed over 40 Top 10 finishes on the Tour and is currently ranked 17th in the Official World Golf Ranking.  

In addition to continuing to use Lamkin golf grips, Brandt will be prominently featured in a number of Lamkin’s upcoming advertising, promotional and social media campaigns.  He will also provide ongoing product development and player testing feedback.   Brandt’s current grip of choice is the best-selling Crossline, a favorite among top Tour players for nearly 15 years.

Lamkin Grips also has on its books legendary golfer Arnold Palmer who has used the equipment for more than 60 years, becoming an official spokesman for the company in 1997. 

Petrobras Returns to F1 in New Williams Deal

Petrobras, a multi-national energy company based in Brazil has secured a new multi-year partnership agreement with Williams F1 team.

Williams and Petrobras have had a history of technology collaboration dating back to 1998 when the team started using Petrobras’ fuel for the first time in a partnership which lasted for 11 years.

The new agreement will see the Williams and Petrobras technical collaboration continue once more as the two parties work together to develop a new specialist motorsport fuel for use by the team starting in the 2015 season. With new engine regulations coming into effect from 2014 that require teams to use more efficient fuels, Petrobras’ expertise will ensure that the team is well placed to meet the demands of greater energy efficiency within the sport.

Petrobras will place its logo on the side of the Williams Mercedes FW36 chassis and across the team environment and apparel as part of the deal.

Petrobras President Maria das Graças Silva Foster celebrated the return of the company to a Formula One team by saying: “We are very happy to be going back to the biggest motorsport competition in the world. During the 11 years that Williams was by our side we made significant advances in product development, such as Podium gasoline. Participating in this competition is a huge challenge, since it requires us to always be ready to meet the highest standards for quality and efficiency demanded by the category. We are very excited to start this new challenge.”  

Speaking about the new partnership Sir Frank Williams, Founder and Team Principal of Williams, said: “Petrobras and Williams have had a successful partnership before and we are both looking forward to reuniting for 2014. Technologically they are very strong and that will be important for the team as the new regulations have made fuel efficiency increasingly important. They are also a very ambitious global company and we are looking forward to working together to further their marketing goals.”

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VaporBrands to Sponsor NASCAR’s Jeb Burton

VaporBrands International, Inc., and its e-cigarette brand, VAMP, announced a new partnership with ThorSport Racing, serving as primary sponsor of the No. 13 Toyota Tundra driven by Jeb Burton. 

Second-generation driver Burton will continue to follow in his father Ward Burton’s footsteps at Daytona International Speedway (DIS) this weekend, competing in the NASCAR Camping World Truck Series (NCWTS) NextEra Energy Resources 250. Finishing fifth in the 2013 season-opener at DIS, Burton will be making his second Truck Series appearance at the 2.5-mile superspeedway on Friday night, live on FOX Sports 1.

“VaporBrands International, Inc. is a marketing and development company striving to achieve commercial success for our partners in various markets across the globe,” Wendy Haviland, President of VaporBrands International, Inc. said. “We were looking to connect our e-cigarette brand, VAMP, with highly engaged and brand-loyal consumers and NASCAR, specifically Jeb Burton and the NASCAR Camping World Truck Series were a natural fit for the promotion of our company and the launch of our brand.”

Burton signed with ThorSport Racing for the season kick-off event on February 6, shortly after learning his former ride would no longer be available. Burton will join teammates Johnny Sauter, a three-time NCWTS winner last season, and 2013 Truck Series Champion Matt Crafton.

“I’m so thankful for the opportunity ThorSport Racing has given me, and the addition of VaporBrands and VAMP to our No. 13 Toyota Tundra makes it so much sweeter,” Burton said. “The timing of this partnership is really a blessing for me and my family and with as good as this team and my truck performed last year at this event I can’t wait to get out on the racetrack Wednesday.

“I can’t thank Duke and Rhonda Thorson and everyone from VaporBrands enough for their support and I’m more ready than ever to put on a great show for them and our fans this week.”

MLL All-Star Matt Abbot to Endorse Brine Products

Sporting goods manufacturer Brine has signed up three-time MLL All-Star Matt Abbot, currently with the Chesapeake Bayhawks, to their roster of athletes.

He will represent the company as an brand ambassador.

“I am honored and excited to be joining Brine Team Elite.  I grew up using Brine products throughout my youth and high school lacrosse playing days in Syracuse, New York.  To have the opportunity to represent the brand both on the field in the MLL and off the field is something I’m really looking forward to.”

 

Lowrance Named Presenting Sponsor of 2014 FLW College Fishing National Championship

Fishing tournament FLW has announced today that Lowrance, ailment the industry leader in marine electronics, will be the presenting sponsor of the 2014 FLW College Fishing National Championship.

The championship event takes place March 6-8 on Lake Keowee in Seneca, S.C.

As the sponsorship agreement, The Official Lowrance Insight Genesis College Cup has also been named as the official weigh-in bag provider for FLW College Fishing. The branded weigh-in bags will be used by college fishing competitors to bring their fish to the scale at each tournament throughout the 2014 FLW College Fishing season.

The 2014 FLW College Fishing National Championship airs May 31 from 11 a.m.-12 p.m. ET. The Emmy-nominated “FLW” television show is hosted by Jason Harper and is broadcast to more than 564 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

John Deere Signs On with PGA Tour Golfer Zach Johnson as Corporate Sponsor

PGA Tour golfer Zach Johnson, ranked seventh in the world, has announced John Deere will be his new corporate sponsor.

Beginning with this week’s World Golf Championship event in Marana, AZ, the well-known John Deere trademark will be displayed on Johnson’s golf bag at all events he plays during the tenure of the multi-year sponsorship deal.

Johnson has won 11 PGA TOUR events including the 2007 Masters. He has also played on three Ryder Cup and three Presidents Cup teams.

“We admire Zach Johnson as a competitor and for the overall values he exemplifies in his life,” said James Field, president of Deere’s Worldwide Agriculture & Turf Division. “We believe Zach represents the core values for which the John Deere brand is known. He has unquestioned integrity, has displayed great commitment to his profession, family and community, and is one of the highest quality players in the game today.”

Field said while the sponsorship has definite business objectives of promoting the John Deere brand name, it also is important to note that a portion of the company’s sponsorship goes to the Zach Johnson Foundation, which focuses on children and families in need.

Johnson’s relationship with Deere’s professional golf tournament is longstanding. He received sponsor exemptions to play in the John Deere Classic both in 2002 and 2003 before he earned a full-time PGA TOUR membership. He won the John Deere Classic in 2012, has been runner-up twice, and has played in the tournament 12 straight years. Johnson also is a member of the tournament’s executive committee.

“It is a privilege to represent John Deere, one of the world’s most admired companies,” said Johnson. “It is a significant responsibility to be entrusted with representing a company known around the world for its strong values. I am sincerely looking forward to it.”

Buffalo Bills Name Admar Supply as Official Construction Equipment Supplier

National Football League (NFL) franchise Buffalo Bills have announced Admar Supply Co. Inc. as the team’s construction equipment supplier.

Admar has worked with the teams regularly, ambulance supplying equipment to Ralph Wilson Stadium in Buffalo and its training camp at St. John Fisher College. The new deal coincides with the Bills undergo a $130 million stadium renovation project. 

The Ralph Wilson Stadium renovation and improvement project began in June, ailment It includes new technology, price a west-end plaza with a team store and enhanced gate entries, and renovated and expanded concessions, restrooms and training facility. 

Admar will offer the subcontractors on the renovation project access to necessary construction equipment, including aerial lifts, light towers, generators and earth movers, officials said. The company already has lifts, light towers and generators onsite during the season.  

“ADMAR is a local, family-owned company in the Western New York region that has proudly worked with the Bills for many years,” said Greg Downing, ADMAR’s director of branch operations. “We believe in developing mutually beneficial partnerships with local organizations, and we support the Buffalo Bills as our hometown team.”

“Admar not only helped us with our training camp construction equipment needs in Rochester, but will play a vital role in the renovation project at Ralph Wilson Stadium in Orchard Park,” said Bruce Popko, Bills senior vice president of business development, in a statement.