NASCAR Announces Mondelēz Partnership Extension

NASCAR have announced today a three-year partnership extension with snack company Mondelēz International.

The newly signed extension will designate Mondelēz International as the Official Cookies (OREO, Nilla Wafers, Nutter Butter) and Crackers (RITZ, Wheat Thins) of NASCAR. 

“We couldn’t be more thrilled to continue our long-term partnership with NASCAR,” said Stephen Chriss, Senior Director, North America Consumer Engagement and Marketing Services at Mondelēz International. “After a quarter century of being a sponsor in the sport and having been the Official Cookie and Cracker of NASCAR since 2000, we continue to view this as a valuable way to reach our customers and influence purchasing behavior.”

“Mondelēz International has been a valued NASCAR Official Partner for more than a decade and we’re excited to have their renewed commitment to our sport,” said Norris Scott, vice president of partnership marketing, NASCAR. “The company’s marketing programs are not only powerful, but they also put the NASCAR brand in retail and into the homes of millions of Americans who enjoy OREO and RITZ.”

Mondelēz International will continue its long tradition of creating NASCAR-themed, specially marked packages of OREO cookies and RITZ crackers for a national consumer sweepstakes. During the 2014 NASCAR Sprint Cup Series season, Nabisco will give fans a chance to win a VIP, all-access experience to take in all the roaring action on race day. 

Mondelēz International is comprised of the global snacking and food brands of the former Kraft Foods. NASCAR and Kraft Foods’ official partnership dates back to 2000. {jcomments on}