Battery supplier Shorai Inc. has extended its strategic partnership with Chip Ganassi Racing Teams (CGRT) for the 2014 IndyCar Series and NASCAR Sprint Cup Series (NSCS).

In NASCAR, CGRT fields the No. 1 team of Jamie McMurray and the No. 42 Team of Kyle Larson. McMurray has consistently been a top contender for both race wins and the NSCS Championship. This marks the third year that CGRT will use Shorai LFX batteries in all of their NSCS race cars.

“The ability for us to work with Chip Ganassi Racing Teams for another year is thrilling for everyone here at Shorai. We are confident in our batteries and their performance in NASCAR’s premier series and in power sports applications,” said Kevin Riley, Co-Founder and Executive Vice President of Sales and Marketing for Shorai. “We know this will be another very successful year of NASCAR and INDYCAR racing for both Shorai and Chip Ganassi Racing.”

“I am very excited to know that Shorai LFX batteries will be supporting the entire Chip Ganassi Racing Teams organization that we will have the Shorai logo on our car at the Sonoma race as an associate sponsor,” said Jamie McMurray, driver of the No. 1 car for Chip Ganassi Racing with Felix Sabates. “Our success last year using Shorai LFX is a testament to the quality and workmanship put into all of Shorai’s products both on and off the track. We fully expect to be even more successful this year using their products.”

SDKA International, a global commodities company based in the Middle East, has aligned itself with Floyd Mayweathers ‘Money Team’ by sponsoring J Leon Love.

SDKA will sponsor Love for his next fight in February with a view to signing a two-year sponsorship agreement with him as he prepares to set himself a realistic title shot in 2014. UK based PR agency Live Love Brand engineered the deal between the two parties.

J Leon Love who is 16-0 fighter in the Super Middleweight division is widely regarded as Floyd Mayweathers Protege and in his most recent bout in December won by way of knockout in the 6^th Round. Love recently moved from Middleweight to the 168 pound division and is lining up a potential title fight with current champion Andre Ward if he carries on with his current progress.

Leon said: “I first want to thank SDKA International and Gurps Rai for making this all happen. It’s only the beginning and I know this will be a great partnership all the way to the top. I’m looking forward to letting the world know and giving you 1000% of my hard work and dedication. SDKA international and The Money Team to break all barriers thanks again.”

SDKA Chairman Gurps Rai commented: “Love is one of the most exciting boxers currently in the sport. His flawless fight record speaks for itself and we definitely are aligning ourselves with a future champion in this division.

“This deal with J Leon Love is just the first stepping stone into creating our ambassador program for our foundation and we couldn’t of picked a better person to lead with, J is great in and out the ring and encompasses our brand values of integrity, hard-work and most of all success.”

Ticketing provider PrimeSport has announced a partnership with the International Speedway Corporation (ISC), becoming the Official Fan Travel Partner for all 12 of their NASCAR Tracks.

These tracks include Daytona International Speedway in Florida (home of the DAYTONA 500); Talladega Superspeedway in Alabama; Michigan International Speedway located outside Detroit; Richmond International Raceway in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway in Kansas City, Kansas; Phoenix International Raceway in Arizona; Chicagoland Speedway near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway in Virginia; Darlington Raceway in South Carolina; and Watkins Glen International® in New York.

“We are excited about our new partnership with PrimeSport to offer our fans the very best opportunities for premium experiences and convenient travel packages to our events,” said ISC Senior Vice President and Chief Marketing Officer Daryl Q. Wolfe. “PrimeSport is an industry leader and provides our fans with a safe, dependable and fully authorized vendor for securing tickets and packages for each of these great events.”

As part of the partnership, PrimeSport is offering multiple Official Fan Travel Package options for NASCAR fans wishing to experience one of ISC’s races. Fans can choose from one to five-night options, including hotel accommodations, transportation, VIP pre-race hospitality, tickets, official souvenirs and more.

“NASCAR has some of the most passionate fans in sports, making any race a must see event each year”, said Sam Soni, President of PrimeSport. “We are very excited to be able to offer racing fans the opportunity to see their favorite drivers with the PrimeSport VIP Experience and with a reliable and official source for travel options for the upcoming NASCAR season.”

Automotive parts and industrial products distributo Valvoline has entered into a multi-year sponsorship agreement with JR Motorsports.

The sponsorship kicked off at the 2014 NASCAR Nationwide Series season-opening race at Daytona International Speedway.

As the Official Lubricants Supplier of JR Motorsports beginning in 2014, order the Valvoline brand will be featured as an associate sponsor of the team’s Chevrolet Camaro race cars. The company will utilize Nationwide Series drivers Dale Earnhardt Jr., vialis 40mg Regan Smith and Chase Elliott to promote Valvoline premium motor oil products. In addition, JR Motorsports will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.

“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline’s Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.” 

“We welcome this Valvoline partnership with open arms because it is an innovative American brand that has a great racing heritage and a winning motor oil race history,” said Kelley Earnhardt Miller, general manager of JR Motorsports. “The Valvoline brand fits well within the fabric of our company. We have a great respect for its history in our sport and its impact in the automotive industry.”

National Honey Board (NHB) have announced a new partnership with 3-time Olympic Gold Medalist Kerri Walsh Jennings.

“Honey is an ingredient that I incorporate into every workout to give me a natural boost of energy,” explains Jennings. “Since working with the folks at the National Honey Board, I realized that I use honey more than a supplement to workouts—it’s a key part of a balanced lifestyle and perfect for my whole family.”

Throughout 2014, Jennings will be highlighting the ways she already uses honey as a natural cough suppressant for her family and a beauty ingredient to keep her skin looking fresh, sharing culinary tips on ways to incorporate honey into dishes and of course, speaking about the reasons why she turns to honey for a natural energy boost.

“The NHB is thrilled to partner with Kerri Walsh Jennings because she embraces honey in all aspects of her everyday life. As a star athlete, mother, wife, and active charitable leader, she is a tremendous role model both on and off the sand. Kerri’s values fall in line with honey, a wholesome ingredient,” says Catherine Barry, director of marketing for the National Honey Board. “Honey has been a staple in consumers’ pantries for decades, and with Kerri’s help, we’d like to educate consumers even more about honey’s various applications, so people reach for it as an everyday ingredient.”

Dr Pepper has signed up to sponsor Alex Bowman and his No.23 Borla Exhaust Toyota Camry.

The drinks brand sponsored Bowman in Sunday’s 56th running of the Daytona 500 at Daytona (Fla.) International Speedway.

Bowman started from the 29th position and finished 23rd.

Bundesliga 2 team SG Dynamo Dresden has announced East Print GmbH is their new exclusive partner.

The deal is an expansion of their partnership that began in 2011. The large format digital printing company wants to continue to engage with the new enhanced cooperation for the sport in the region.

“We are based in the heart of Dresden and many of our 28 employees are great Dynamo fans. So the decision was relatively easy for the next step. As one of the traditional clubs in the 2nd Bundesliga Dynamo Dresden is the ideal partner and an attractive platform for distribution of our print and advertising technology services. Also, viagra we focus on excellence that unites us, allergy ” said Maik Vogel, denture Managing Director of East Print GmbH. “As an exclusive partner of SG Dynamo Dresden, we look forward to continuing our good cooperation and wish Olaf Janssen and his team for the current season all the best.”

Dynamos manager Ralf Gabriel welcomed the sponsorship: “We are very happy that we were able to expand cooperation with East print on and win this Dresden-based company as a new exclusive partner for Dynamo Dresden.”

Spanish footwear brand Callaghan have announced they will sponsor Spain’s Women’s Beach Volley-Ball Team.

The team will join a campaign undertaken by Callaghan to work alongside young members of Spain’s élite sporting world, an initiative that began with the brand’s collaboration with Melani Costa, the silver-medallist in the World Swimming Championships.

Liliana Fernández Steiner from Benidorm and Elsa Baquerizo from Madrid are the Spanish champions and European silver-medallists; they make up a team that has a very good chance of winning a medal at the forthcoming Olympic Games in Río de Janeiro.

Basilio García, Callaghan’s CEO, commented: “Working with Liliana and Elsa was a great experience. They perfectly convey Callaghan’s values, given that their lives are full of challenges and they travel constantly. They also like to be comfortable and to look beautiful and stylish. With these two athletes we have created a collection that is cheerful, youthful, fresh and fashionable, as well as great fun, just like them!”

Liliana and Elsa have also talked about their experience: “Working with Callaghan was fascinating for us and we had a great time. We managed to realise our idea of the ideal shoe, one that is comfortable but that also follows the latest fashions of the moment. Our creation can be used for different occasions, given that when you travel this is just kind of footwear that you need, because you can’t carry that many pairs in your suitcase.”