Magnaflow Extends TORC Partnership

By Community | February 27, 2014

The Off-Road Championship (TORC), try U.S. premiere short-course, bronchi off-road racing series, has announced that Magnaflow, the leading designer and manufacturer of performance exhaust products, will be an Official Series Partner for the 2014 TORC season.

As an Official Series Partner, Magnaflow will have significant brand visibility through media exposure including television, radio, print, digital and social media as well as display space, track signage and fan activation at TORC events.

“MagnaFlow is proud to again be associated with TORC. The 2013 season was successful for Team MagnaFlow, with multiple wins and great fan interaction. TORC provides not only exciting racing, but compelling story telling as well,” says Dan Mickelsen, Director of Marketing at MagnaFlow. “Our fans are TORC fans, and this is a story where we want to play a role. This year, we are ready for even more with the launch of our new off-road header program and stronger presence on the track and at the events.”

The company will also be sponsoring four TORC drivers this season: Johnny Greaves in Pro 4X4; CJ Greaves in Pro 2WD and Pro Light; and Casey Currie and Brad Lovell in Pro Light. Each racer will be running custom-built Magnaflow systems in their vehicles.

“We are excited to welcome Magnaflow to TORC off-road racing this year,” said TORC President BJ Birtwell. “Aligning with proven, leading brands brings strong benefits for both parties, and we look forward to helping Magnaflow continue to build its legacy with automotive and motorsports enthusiasts. And we’re anticipating fantastic performance and sound out on the track from the vehicles they are behind this season.”