The International Ski Federation (FIS) has signed a three-year agreement with Audi to partner with the “Bring Children to the Snow” campaign.
The agreement will see Audi playing a role in both programmes, arthritis FIS SnowKidz and World Snow Day. The partnership will see Audi brought closer to the grassroots of snow sports and will enhance the Bring Children to the Snow events.
Numerous projects will be developed with Audi with the aim to enhance and grow events globally. One of the key aspects of the agreement will be the creation of World Snow Day and FIS Snowkidz Toolkits.
The Toolkits have been specifically designed to assist Organisers stage World Snow Day and FIS SnowKidz Events. They are free of charge, view can be delivered directly to the Organiser and become their property after the event.
FIS President Gian Franco Kasper remarked “We are delighted to have Audi become the primary partner of Bring Children to the Snow. Following 610 World Snow Day events in 2014 and a 400% increase in FIS SnowKidz events we are sure the partnership will be of great benefit to the Organisers and event participants.”
Team Sky have confirmed today an extension to their relationship with KASK Helmets through to the end of the 2016 season.
KASK has been partners of the team since 2010 and will continue to keep the British team safe for a further three years.
Head of Technical Operations Carsten Jeppesen said: “We have an excellent relationship with KASK and we are delighted that this will continue.
“KASK has been with Team Sky from the start and we have enjoyed working with them over the years to develop and manufacture world class helmets. The safety of our riders is paramount, and with KASK we have the confidence that our riders can perform both at their best and safely.
“KASK’s knowledge and expertise is what sets them apart from the competition and together we have created world firsts in the pro peloton with the development of the first ever ventless helmet (Mojito) and now the revolutionary Infinity, which marries aerodynamics with advanced cooling.”
KASK CEO Angelo Gotti added: “It’s a great honour for us to continue our collaboration with Team Sky.
“I like to use the word ‘collaboration’ because for four years that’s what we have done with the whole team, from the technical staff to the riders: we work together to ensure innovation and professionalism with a team that always maintains its own distinct identity.
“Ensuring safety and protection to every single rider is a big responsibility, and we are very proud that from day one Team Sky has assigned this important task to us – and will continue to do so in the coming years.”
Zippo Manufacturing Company have inked a multi-year renewal as title sponsors of the Zippo 200 NASCAR Nationwide Series at Watkins Glen International.
Zippo has been a premier partner of The Glen since 1993, cialis and is currently the longest continuous sponsor of Watkins Glen International. Now in its tenth year, the Zippo 200 is the third longest running Nationwide Series race under the same name and sponsorship.
“Zippo has been a fantastic partner for more than 20 years and we are thrilled to continue that relationship,” said WGI President Michael Printup. “Both the Zippo and Watkins Glen International brands are known for their quality of product, history and longevity. Words cannot express our gratitude for their renewal or the excitement that we feel as we prepare to celebrate this 10th anniversary sponsorship milestone. We know that our fans love their products, so their involvement with our track over the years is a real benefit to everyone involved.”
Zippo’s partnership with Watkins Glen International began in 1993 when they became inaugural sponsor of the U.S. Vintage Grand Prix event, now one of the largest vintage racing events in the United States. In 2005, Zippo increased its support of The Glen when it took on title sponsorship of the Zippo 200 NASCAR Nationwide Series race.
“From the beginning, our partnership with WGI has been a great fit for both of us,” commented Greg Booth, Zippo president and CEO. “Racing fans, especially NASCAR fans, have the same loyalty and passion for their sport as Zippo lighter fans have for our product. The introduction of our Zippo Outdoor line of products makes even more sense as we reach out to the thousands of avid fans who pack the campgrounds during race weekend at the Glen.”
Suspension specialist Bilstein have signed a new three-year technology partnership with Aston Martin Racing up until December, viagra 31 2016.
The agreement supports the new Aston Martin V8 Vantage GTE in the FIA World Endurance Championship (WEC), discount which apexes with the 24-hour race in Le Mans. The prime objective of the cooperation is the development and trial of the new 4-way Bilstein MDS motorsport suspension which will be outfitted on up to five Aston Martins competing in a total of eight endurance races.
Bilstein already gave its official support to the British manufacturer at the 24-hour race at the Nürburgring in 2013 on the basis of many years of successful cooperation between the two companies as OEM technical partners.
“After our first joint appearance at the 24-hour race at the Nürburgring in 2013, ed viagra we are very proud that Aston Martin is now backing Bilstein’s further technological developments in the field of motorsport suspension in the long term on the international stage of professional endurance racing sport,” said Thorsten Schwippert, AfterMarket managing director with Bilstein.
“Drivers are already benefitting from this collaboration through developments such as the active Bilstein DampTronic suspension, which is installed as a standard feature in all road models.”
With the Sochi 2014 Paralympic Winter Games on the horizon, ampoule electronics giant Panasonic has become the Official Partner of the prestigious event in the category “Audio-visual equipment”.
Panasonic, an International Olympic Committee TOP sponsor, will supply audio and video equipment to the competition venues and the International Broadcasting Center of the Main Media Center in Sochi and will also serve this equipment.
Under the agreement Panasonic will supply items including LED large screen display systems, professional audio systems, flat-screen TVs, digital cameras and broadcasting equipment. Panasonic will also equip competition venues and the International Broadcasting Center with high-definition video equipment (Full HD).
President of the Sochi 2014 Organizing Committee Dmitry Chernyshenko commented on the deal: “Panasonic is the world leader in its field: for the Paralympic Winter Games in Sochi, it is presenting quality and reliable appliances, which have long earned trust and authority among millions of people of our country. Panasonic audiovisual systems will bring the excitement, emotion and atmosphere of the Games to spectators all around the world. Development of our partnership is an important step to ensure that the Games in Sochi will become the most modern and innovative.”
Satoshi Takeyasu, Executive Officer, Panasonic Corporation, added: “We are proud to support Sochi Paralympic Winter Games as Official Partner, and want to make it possible for people around the world to share the passion of the Paralympic athletes with our AV technologies whether they are in the venue or watching from home. Panasonic promises to bring the excitement of the Paralympic Games to life.”
The Sochi 2014 Paralympic Winter Games will take place between 7 and 16 March 2014.
Check out this story and more in the Daily News Show on iSportconnect TV
English League Two club Mansfield Town FC have announced today a new sponsorship deal with local company Hall-Fast beginning next year.
Mansfield industrial supplies firm Hall-Fast will sponsor the back of the Stags’ new away shirt as the relationship between the two local organisations continues to strengthen.
Hall-Fast’s range of 175,000+ products includes leading brands such as Karcher, Helly Hansen, Black & Decker, Timberland, Caterpillar and Stanley, Snickers, Dickies and Scruffs.
Commenting, Malk Hall, owner of Hall-Fast, said: “We dipped our toe in the water with the Stags this year by sponsoring five games and advertising at One Call Stadium, but I have been impressed with the set up and with the vision and ambition that owner John Radford has for the club.
“The deal will see Hall-Fast become the sponsor on the reverse of the club’s away shirts, as well as being a commercial and community partner of the club. We’re passionate about helping young people and the local community as a whole. We already undertake numerous initiatives in the local area, and it makes sense for us to bring the Stags into these activities as part of this agreement.”
Paul Nyland, Mansfield Town’s Commercial Manager, said: “I would like thank Hall-Fast for their fantastic support both this season and for next season. Hall-Fast’s involvement with the club is just a testament on how well focused we are off-the-field, bringing local and national branding to the club. To have Hall-Fast’s name tied to the back of our away shirts in the 2014/15 campaign, is great for the branding of Mansfield Town F.C.”
USA GOLF Federation have announced adidas Golf as the official uniform provider for the athletes, apoplectic coaches and staff of USA GOLF.
USA GOLF is the national governing body for golf that will select and manage the USA GOLF team when golf returns to the Olympic Games in Brazil in 2016.
In addition to outfitting the men and women of the USA GOLF Team, ampoule adidas Golf will develop a line of USA GOLF-branded apparel that will be introduced to the marketplace in late 2014.
“We are elated that the game’s best players will showcase their talents in our apparel on the world’s greatest stage, click ” said Ben Sharpe, President, adidas Golf. “The storied history of adidas has long been associated with the greatest athletes in the world, and we’re proud to support the athletes of the USA GOLF Team as they compete for their place in Olympic history.”
“We’re thrilled to partner with adidas Golf,” said Andy Levinson, Executive Director of USA GOLF. “The history of the adidas brand and the heritage of the game will come together as our country’s best athletes take center stage in their pursuit of gold while helping grow the game on a global level. We are also pleased to partner with adidas on the development of a USA GOLF-branded line of apparel for the public that will become available later this year.”
MuscleSound, adiposity a Denver-based company muscle therapy brand, find today announced its partnership with NBA franchise, generic Dallas Mavericks.
MuscleSound will provide Mavericks players the ability to measure muscle glycogen levels pre- and post-performance in seconds using portable, high-frequency ultrasound technology.
Until recently, muscle glycogen content levels could only be measured through muscle biopsy or MRI. The MuscleSound cloud-based software generates easy-to-read reports with real-time data based upon ultrasound images for each player.
“Until now we haven’t been able to measure glycogen levels in ‘real time’ after and before practices and games,” said Casey Smith, Head Athletic Trainer of the Dallas Mavericks. “MuscleSound enables us to develop a customized plan for each player with muscle-specific data allowing for personalized nutritional and training recommendations, as well as indications of overtraining and possible muscle damage.”
“We are honored to work with the Mavericks to showcase MuscleSound cutting edge technology,” said Stephen Kurtz, Chief Executive Officer of MuscleSound. “We are confident their athletes will see positive change in performance and a reduction in injuries.”
In addition to the Dallas Mavericks, MuscleSound is also working with Major League Baseball – specifically the Colorado Rockies – and will soon be announcing partnerships with professional and collegiate teams, as well as other elite athletes.
Dairy company Royal FrieslandCampina have announced today a multi-year marketing partnership with the National Basketball Association (NBA) across Southeast Asia.
As the Official Milk Partner of the NBA in Indonesia, cough Malaysia, ed Thailand, malady Vietnam and the Philippines, FrieslandCampina will activate its Drink.Move.BeStrong campaign to reach the NBA’s broad and passionate fanbase in Asia through grassroots events, television and digital activities, and localized content for its customers. The company will also provide NBA fans the opportunity to receive NBA-branded products, in store promotion and unique NBA experiences.
FrieslandCampina will also serve as the Presenting Partner of Jr. NBA, the league’s international youth development program through its Dutch Lady, Foremost, Frisian Flag and Alaska brands.
The Jr. NBA program has been staged in the Philippines for seven consecutive years, with more than 80,000 students, parents, and coaches participating in camps, clinics, and NBA Cares activities. In partnership with FrieslandCampina, Jr. NBA will launch for the very first time in Indonesia, Malaysia, Thailand and Vietnam later this year.
“Through the Drink.Move.BeStrong campaign in partnership with NBA, we hope to harness the power of nutrition and sport to enable children across the region to adopt an active, healthy and nutritious lifestyle,” said Freek Rijna, COO Royal FrieslandCampina N.V. and responsible for Consumer Products Asia. “FrieslandCampina works toward helping secure the future generations of Southeast Asia, with a belief in the goodness of milk and basketball as a vehicle to promote healthy lifestyles.”
“FrieslandCampina is an ideal partner to help improve the health of children across Southeast Asia,” said Francesco Suarez, Vice President, Global Marketing Partnerships, NBA Asia. “Basketball has a significant participation base in Asia, the game is easy to learn, and is a great way to teach boys and girls the importance of exercise and a healthy lifestyle. Thanks to the support of FrieslandCampina, we are bringing Jr. NBA to four new countries where, together, we can speak directly to kids, parents, and educators in Asia about health and fitness.”
Check out this story and more on the Daily News Show on iSportconnect TV
Connacht Rugby has announced a new partnership with Irish company Murray Timber Group.
The family-run business has agreed terms on a comprehensive three-year official partnership to begin in the summer of 2014. As part of the deal, the Murray Timber Group logo will appear on Connacht Rugby playing shirts.
Connacht Head Coach Pat Lam and local-born Connacht players John Muldoon, Ronan Loughney and Denis Buckley were all on hand at the Sportsground in Galway today to launch the partnership with Managing Director Paddy Murray and his son Patrick Murray, Sales Director.
Commenting on the new partnership, Patrick Murray, Director of Murray Timber Group said: “We are extremely honoured to partner with Connacht Rugby. All of us at Murray Timber Group are big supporters of the team and indeed rugby across the province.
“Last month, when the Connacht Rugby senior squad arrived at Creggs Rugby Club for an open training session, we were also there and we witnessed something special.
“With rugby enthusiasts from 18 local schools waiting to meet their heroes, we were heartened to see the way in which the players and staff interacted with the young children. They took the time to talk to each and every one of them and were genuinely excited to take part in the games. That day confirmed to us that this was a brand we wanted to be associated with.
“As a Connacht based company, we are really looking forward to supporting our provincial team and helping them to build on recent success.”
Connacht Rugby’s Head of Commercial Marketing & Alex Saul also welcomed the announcement: “We are delighted to welcome Paddy and the team in Murray Timber Group on board and wish them every success over the next three years and beyond.
“From our very first meeting with Murray Timber Group, we have been impressed with their professionalism and attention to detail. Like Connacht Rugby, they have a vision for the future. Their ambition and drive are qualities that are shared with us here at Connacht.
“It was fantastic to have so many of the Murray Timber Group team down here at the Sportsground today. They are a proud, family-run, indigenous business and are extremely passionate about what they do. We’re thrilled to have them on board as a partner of Connacht Rugby.”
