NHL’s Shawn Thornton to Endorse Force Factor

Sports nutrition brand Force Factor have signed National Hockey League and Boston Bruins star Shawn Thornton to an endorsement deal.

Under the sponsorship terms, discount Thornton will serve as the prominent face for the Force Factor brand and appear in multiple marketing campaigns to promote its growing line of sports supplements.

“Shawn Thornton is a phenomenal athlete, and his role as the enforcer for the Bruins makes him an even better match for our brand,” said Patrick Carroll, Chief Marketing Officer at NutraClick, the parent company of Force Factor. “Force Factor has always been a tough, gritty brand, and that’s what Thornton brings to the ice during every game. More so, we are committed to only partnering with athletes that are all-around good people that can be brand ambassadors beyond their name and likeness, and connect with our audience in a way that goes past simple name recognition. Shawn is absolutely that guy.”

Thornton has long been one of the most recognizable names in the NHL, beginning his professional career at the age of 19 as a draft with the Toronto Maple Leafs. He then played for the Chicago Blackhawks and Anaheim Ducks before signing with the Boston Bruins in 2007. Thornton has been a key player for the Bruins, helping to bring the Stanley Cup back to Boston in 2011.

“I’m really excited to join the Force Factor team,” said Thornton. “They are on the cutting edge of sports nutrition and I’m proud to represent a brand that is committed to delivering products that are made with safe and natural ingredients, while also giving me the strength, power and endurance to perform at the highest level on and off the ice. I look forward to spreading the word on how Force Factor can help people everywhere see results and reach new goals.”