French financial institution BNP Paribas have extended their title sponsorship of the WTA (Women’s Tennis Association) Championships.

Under the terms of the agreement, recipe BNP Paribas will once again be the official sponsor of the WTA Championships and receive global brand exposure through on-court signage, viagra 100mg and international marketing and promotion across all WTA platforms, including broadcast, digital and social media channels.

Pierre Veyres, Chief Executive Officer of BNP Paribas Singapore Branch and Regional Head for South East Asia said: “As a leading international financial institution in Asia Pacific and a long-time partner of tennis worldwide, we are excited to bring tennis to a whole new level with Singapore positioned as a world class sports hub.

“Our title sponsorship of the BNP Paribas WTA Championships reflects our continued commitment to the sports community across continents with the hope to connect this region to the rest of the tennis world. Asia Pacific is a region where the BNP Paribas Group has strong ambitions with Singapore being a key component of our plan. We are very pleased to associate our brand with such a prestigious event to build on the momentum.”

“We are excited and extremely proud to once again name BNP Paribas as the title sponsor of our WTA Championships,” said Stacey Allaster, Chairman and CEO of the WTA. “For more than 40 years, the BNP Paribas Group has promoted tennis in all its forms throughout the world. Our continued partnership with BNP Paribas is an example of the appeal women’s tennis holds among top global brands. With BNP Paribas on board, combined with all the new elements planned for this year’s tournament, I’m sure the 2014 BNP Paribas WTA Championships will be the best in the WTA’s history, offering unprecedented sports entertainment value.”

The BNP Paribas WTA Championships will be staged at the state-of-the-art $1.3 billion Singapore Sports Hub from October 17-26, 2014 – the first time an Asia-Pacific city has played host. This year the event will be transformed into a 10-day sports entertainment experience of competition, exhibitions and activities for the fans of women’s tennis in Singapore and around the world.

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The Confederation of North, order Central American and Caribbean Association Football (CONCACAF) has announced today a partnership with MoneyGram for the leading money transfer company to sponsor the CONCACAF Champions League fixtures through 2014.

The one-year agreement covers the quarterfinals, semifinals and final round of the 2013/14 Champions League, as well as the group stage of the 2014/15 event. MoneyGram will also sponsor this year’s prestigious Golden Boot Award, to be presented to the tournament’s top scorer at the conclusion of the championship series in April.

“We are excited to welcome MoneyGram as an official sponsor of the CONCACAF Champions League,” said CONCACAF General Secretary Enrique Sanz. “As the Champions League continues to grow in popularity and extend its reach across the region, this partnership with MoneyGram is sure to prove fruitful for all involved.”

Under terms of the deal, MoneyGram will leverage visibility at this year’s Champions League fixtures, and team up with CONCACAF in the use of Champions League branding and marks. MoneyGram may also organize fan-oriented activations and events at host stadiums around the Confederation.

“Consumers are at the center for MoneyGram and football is a passion shared by them in many countries. We are excited to bring football closer to our consumers with this sponsorship and for the MoneyGram brand to gain exposure throughout Latin America & Caribbean,” said Emilio Veiga Gil, MoneyGram’s Senior Marketing Director for Latin America & Caribbean.

Wyldecrest Parks, residential mobile park home and holiday lodge operators in the UK, have been announced as the title sponsor of the Players Championship Grand Final, World Snooker has announced today.

The tournament at the Guild Hall in Preston, to be known as the Wyldecrest Park Homes Players Championship Grand Final, will run from March 25 to 29 and feature 32 of the world’s leading players battling for the £100,000 top prize. 

World Champion Ronnie O’Sullivan, world number one Neil Robertson, Chinese ace and defending champion Ding Junhui, plus John Higgins and Shaun Murphy will be among those competing for the trophy. 

World Snooker Chairman Barry Hearn said: “Wyldecrest have shown tremendous support for snooker by sponsoring a range of tournaments in recent years. The tournament will be televised live on British Eurosport, Eurosport and broadcasters throughout Asia to an audience of millions so they will receive fantastic exposure. We look forward to working with the Wyldecrest team on a great tournament. 

“This is going to be a sensational five days of top class snooker with so many of the world’s top players in action. We are thrilled to be going back to the Guild Hall for a major event for the first time in nine years and I’m looking forward to seeing a packed arena with a cracking atmosphere.” 

Wyldecrest Parks chairman Alfie Best said: “Our residents are great snooker fans and we are delighted to be once again sponsoring such a high quality event with some of the world’s top players competing.”

English Premier League outfit Stoke City FC have renewed their partnership with Carlsberg UK which sees the Danish brewing company continue as Official Beer Partner until 2017.

The deal, ed which is a two year extension on an agreement that had a further year to run, price secures pouring rights for Carlsberg UK’s beer and beverage portfolio including Carlsberg and Somersby Cider at the Britannia Stadium exclusively for Premier League fixtures.

As part of the extended agreement Carlsberg has increased its perimeter LED match-day advertising exposure to support its status as the Official Beer of the Barclay’s Premier League which runs until the 2016.

Since linking up with the brewer in 2007, unhealthy the Potters have seen an 88 per cent increase in commercial revenues.

City’s Head of Commercial Andrew Billingham said: “We are extremely pleased that Carlsberg UK has chosen to continue to invest in Stoke City and extend our long and successful relationship.  With any partner we work from day one as though it’s our last to ensure that both parties receive excellent value.  We believe this is proven by the 90% partnership renewal rate the Club has achieved since securing promotion to the Premier League in 2008.”

David Scott, Director of Brands & Insight at Carlsberg UK, added:  “Carlsberg UK is proud to be the Official Beer Partner of Stoke City, a club with a strong tradition and rich heritage like our own brand and company.  Through the extended partnership we will connect with Stoke City and wider Premier League supporters at the Britannia Stadium and further cement our position as the beer brand of football and fans.”

Earlier this year Carlsberg announced a three year partnership to become the Official Beer Partner of the Premier League, starting with the upcoming 2013/14 season. 

Lotus F1 have extended their technical partnership with high-tech engineering consultant Altran for the 2014 season. 

The partnership was launched in 2013, and has been built upon Altran’s previous 10-year experience as engineering and design partner in Formula 1, from 2002 to 2010.

The partnership will see Altran continue to provide Lotus F1 Team with leading-edge innovation and technological support services through a team of Altran engineers based on site at Whiteways Technical Centre in Enstone, Oxfordshire, the home of Lotus F1 Team.

Mike Simms (pictured, left), CEO of Altran UK, said: “We are delighted to continue our partnership with Lotus F1 Team, a relationship that is based on a shared passion for innovation and a relentless desire to stay ahead of the competition. The 2014 season brings with it a raft of new racing regulations, which require all F1 teams to undergo a major change of direction in terms of engineering design and execution. Altran is playing a critical role in enabling Lotus F1 Team to rise to this challenge successfully, and we look forward to an exciting and successful year ahead.”

Matthew Carter (pictured, right), CEO of Lotus F1 Team, added: “Technical Partnerships provide vital support to our engineering endeavours and their continuity and quality represent a key strength of the team’s DNA. The collaboration with Altran has provided invaluable contributions in different moments of the team’s history and we are particularly pleased to see their support being renewed in a moment when a vision for innovation and engineering are more critical than ever.”