Motul Extends MotoGP Partnership

Motul, a worldwide specialist in the field of motorcycle lubricants and lubrication has extended its partnership with MotoGP.

The global series provides the perfect technical showcase for the marque, and allows the company to develop the products of tomorrow such as the new motorcycling range which was introduced in 2013. The 18-race series enjoys a worldwide TV audience that reaches 207 countries and this is the core audience which is so crucial to Motul’s marketing and sales strategies. 

Motul’s President of the Management Board, Hervé Amelot, commented on the renewal: “We are proud to be side by side with Dorna in the expansion of the ever so popular MotoGP. If, thanks to Motul’s live research and development in the very demanding MotoGP field, the performance of the best and most modern bikes participating in the MotoGP can be enhanced, we will have fulfilled our mission.”

Following on from the increase in 2013 of the company’s commercial support of the Championship, Motul is continuing its successful partnership with MotoGP’s organiser Dorna. This year corner signage will be increased yet further and visible at 17 of the 18 tracks visited, starting with the Qatar race on 23rd March. 

Motul also renewed its partnership with the Monster Energy Grand Prix de France for the 19th consecutive year at Le Mans. The race on May 18th is considered to be one of France’s major international sporting events.

Pau Serracanta, Managing Director, Commercial Area at Dorna Sports added: “I am very pleased about the renewal of the agreement with Motul. It is a brand with a significant history in the MotoGP World Championship, providing advanced technology to different top-flight teams in the over the years, demonstrating not only its quality, but also its proven reliability.”