Bubel to Supply Towels for 2014 World Superbike Championship

Towel brand Bubel have signed an agreement with Dorna WSBK to become an Official Supplier of the eni FIM Superbike World Championship for the 2014 season.

Superbike riders will be provided with a Bubel towel, ailment with dedicated Championship designs, immediately after the qualifying and the races.

Sergio Ortiz, Bubel Marketing Manager, believes that the brand fits perfectly with the WSBK spirit: “Superbike means technology, sport, excitement, performance. We share lots of values, and we felt that we had to be part of this Championship. Not only those riders making it to the podium will have their Bubel towel; as soon all Superbike’s fans will have the chance to buy their own Bubel with unique designs”.

“For its specific features, Bubel is the best towel choice, not only for surfers, but for bikers, as well” said Marc Saurina, WSBK Commercial and Marketing Director. “We’ve already seen some Bubel towels on the podium with the Kawasaki Racing Team line up last year, and for 2014 old-style towels will be replaced by Bubels at each WSBK round. From the parc fermé to the race podium and at the post-race press conferences, Bubel will accompany our riders around the world. We’re pretty sure this item will be loved by motorcycle fans.”