NCAA Partners with Scissors Brand for March Madness

Leading scissors brand Fiskars has joined with the National Collegiate Athletic Association (NCAA) for the sixth consecutive year to be the official net-cutting scissors during the 2014 NCAA Men’s and Women’s Basketball Championships.

The iconic orange-handled scissors will be used by winning teams in the post game net-cutting ceremonies for the NCAA Division I Men’s and Women’s Basketball Regional Championships and National Championship games. In addition to the famous Fiskars ergonomic orange handles, the special edition scissors have serrated, gold titanium blades that are specially etched with the NCAA logo.

Following the championship games, each of the winning institutions will keep one pair of the commemorative scissors for permanent display on campus.

“We’re looking forward to seeing which teams will make the cut this year,” said Fiskars Brands, Inc. President Paul Tonnesen. “The net-cutting is a time-honored tradition teams look forward to every year and for a company that’s turning 365 years old this year, we certainly share an appreciation for long-standing traditions of excellence.”

For the second year, Fiskars was also the official net-cutting scissors for the NCAA Volleyball Tournament in 2013.

USA Cycling Renews Bonk Breaker Partnership

USA Cycling have extended their partnership with energy bar provider Bonk Breaker in a new multi-year deal.

The expanded deal includes substantial on-site activation at key USA Cycling events, erectile exclusive USA Cycling member benefits and full nutritional support of Team USA.

“The strong partnership we’ve forged with USA Cycling has personal meaning to me as a long-time competitive cyclist, order ” said Bonk Breaker co-CEO & Chairman Chris Frank, clinic a Cat 1 cyclist who has competed in USA Cycling events since 1986. “But more importantly it provides us with a unique opportunity to supply quality sports nutrition to a broad-based athlete demographic and to support the healthy lifestyle that is synonymous with the Bonk Breaker brand.”  

“USA Cycling connects with cyclists of all levels–from youth riders to masters competitors, from entry-level cyclists to some of the top professionals on the planet,” Jason Winn, Bonk Breaker co-CEO & founder explains. “They are the driving force behind the sport in this country, and we’re honored to fuel the efforts of all the athletes they touch with delicious, real food Bonk Breaker bars.”

Steve Johnson, CEO & President of USA Cycling, praised the partnership as a perfect fit for USA Cycling’s athletes and programs. “As athletes themselves, the team behind the Bonk Breaker brand truly understands the need for quality nutrition,” said Johnson. “Their products not only taste great, they’re crafted from premium real food ingredients. We couldn’t be happier to have Bonk Breaker® on board as a partner in our quest to improve and expand the sport of cycling throughout the U.S.”

Mace Enters NASCAR as Circle Sport Sponsor

Circle Sport announced today that their No. 33 Chevrolet will be sponsored by Mace this weekend at Martinsville Speedway.

Mace is a manufacturer and provider of personal defense, doctor safety and electronic security products for home, school, business and law enforcement use. 

Mace formed the Mace Cares program in 2013 as a way to provide support and assistance for individuals at risk throughout our communities. In recognition of this program, the sponsorship will feature ribbons on the No. 33 Chevrolet honoring the National Center for Victims of Crime, Casting for Recovery and The Centers for Families and Children.

“We are honored to represent Mace in their first involvement in NASCAR,” added Circle Sport owner Joe Falk. “They are a tremendous company and their support of great causes and desire to feature them on the car shows you what kind of people they are. We are also excited to welcome David Stremme to the team and his past involvement with like-minded charities completed the perfect match for us. We look forward to a strong showing on Sunday in Martinsville and showing the Mace folks what NASCAR is all about.”

The running of the STP 500 at Martinsville Speedway begins on Sunday, March 30, 2014. 

LINE-X to Sponsor NASCAR’s Duck Commander 500

Protective coatings provider LINE-X Protective Coatings have announced a partnership with the upcoming 2014 Nascar Sprint Cup Series Duck Commander 500 in partnership with Duck Commander on April 6, healing 2014 at the Texas Motor Speedway.

LINE-X will also be announcing the new Commander Series Truck developed with Truck Gear by LINE-X accessories and first launched at the 2013 Specialty Equipment Market Association Show. LINE-X has teamed with Willie Robertson, CEO of Duck Commander for the upcoming Commander Series Truck and Duck Commander 500 race.

“With the growing need for customization, LINE-X continues to expand and meet consumer demand with aftermarket accessories and full truck customization options. Being a part of the Duck Commander 500 is a great opportunity to continue our growing relationship with Willie and Duck Commander as well as reach our customers in a fun and thrilling environment,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. “We are excited to bring the Commander Series Truck to our consumers and offer the same quality they have come to expect from LINE-X.”

VfR Aalen Extends with Shirt Sponsor

Household brand proWIN extended its shirt sponsorship of Bundesliga 2 team VfR Aalen.

Mediated by SPORT FIVE partnership, sildenafil citrate sale online the deal was agreed with the two companies proWIN Winter GmbH and proWIN B & T GmbH and includes a renewal option.

proWIN support in the upcoming season for the first time will include the youth training center in Aalen. In addition to the extensive advertising services at the Association proWIN benefited again by a national advertising package with ribbon Advertising on DFL Super Cup and in the relegation matches for Bundesliga and the 2nd Bundesliga. In addition, SPORT FIVE developed in close cooperation with proWIN a tailor communication concept for the football sponsorship of Illingerstraße company and support in the implementation and activation of involvement in sport.

Ingolf Winter, Managing Director of proWIN Winter GmbH, is pleased with the continuation of the partnership: “Our shirt sponsorship VfR Aalen we wanted to increase the awareness of proWIN and reach potential employees and customers. This was achieved and then we will build with attention-grabbing actions. We also want to even better use of the platform VfR for our social commitment.”

Even Carl Ferdinand Meidert, executive committee member of the VfR Aalen said: “The early commitment of proWIN to VfR gives us security planning for the next season. We are pleased to continue to count on proWIN as a strong partner of the club. “

“ProWIN fits as a family business very well about the club. Our goal was and is to establish the sponsorship of VfR wider. With proWIN at the top we walk the chosen path,” added Mario Lucan, SPORT FIVE team leader VfR Aalen

Coca-Cola to Sponsor Gary Player Invitational

The Coca-Cola Company, troche a global leader in the beverage industry, diagnosis has agreed to continue their sponsorship of the Gary Player Invitational event for a further three years.

The Chinese leg of the Gary Player Invitational (GPI) global charity series, prostate staged by Black Knight International to benefit The Player Foundation, will be held at the Shanghai Links on November 3 – 4. Grand Slam champion Gary Player will once again host the event that is expected to field yet another star-studded cast of professional golfers, celebrities and business people to compete for the tournament title, but more importantly to make a difference in the lives of underprivileged children.

“The decision to continue to sponsor this ‘Union of Golf and Giving’ forms part of our long-term sustainability commitment in China. It is at the core of our business to develop a healthy and sustainable environment of our local communities and by sponsoring the Gary Player Invitational, we continue to give back and play a small role for those underprivileged kids affected by AIDS,” said David G. Brooks, Chairman, Coca-Cola Greater China & Korea.

The Gary Player Invitational presented by The Coca-Cola Company is China’s most prestigious charity golf event, featuring a diverse field of participating sponsors, top business leaders, and superstars from the world of sport and entertainment who come together each year in support of the Yunnan Orphans program with the Chinese Foundation for the Prevention of STD and AIDS.

“This special event has shown growth year after year, and we are thrilled that The Coca-Cola Company and other sponsors continue to show their commitment towards to The Player Foundation as we move into our eighth series event in China,” said Marc Player, Black Knight International CEO. “We are proud of what this event has achieved, and look ahead to another year of record fundraising to better the lives of those in need.”

Xenith Become Authorized Supplier of Helmets for NFL

Xenith, LLC, based in Lowell, Massachusetts, have signed a new partnership with the National Football League to be an Authorized Supplier of Helmets to the NFL.

Xenith football helmet technology has been on the field since 2009 at all levels of play and a growing number of NFL players have chosen to wear Xenith helmets.  With the designation as “An Authorized Supplier of Helmets to the NFL,” Xenith will continue to offer NFL players its helmets, including new X2E and EPIC football helmets, which feature Xenith Adaptive Head Protection.

The Xenith EPIC helmet features the latest evolution of shock absorber technology. The EPIC Shock utilizes multi-staged compression to attenuate impact energy.

Chuck Huggins, Xenith’s President and CFO, said, “We are pleased to become an authorized supplier to the NFL and believe in the overall mission to provide advanced helmet technology to players of every level. We are also pleased that our continuing relationship with the NFL will further the efforts of USA Football and other football related initiatives to continue to help make the game of football a fun and safe athletic activity.”

Acer Signs On with Toronto Blue Jays as Official Partner

Major League Baseball franchise Toronto Blue Jays have announced computer brand Acer as a new official partner for the 2014 season. 

As the exclusive category partner for laptops and tablets, order Acer will have its presence known with marketing programs and in-stadium promotions designed to ensure Toronto Blue Jays fans enjoy their favorite team while getting to know more about Acer.

“Acer is proud to be an Official Partner of the Toronto Blue Jays,” said Terry Tomecek, General Manager, Acer Canada. “Working with one of Canada’s most beloved sport franchises and promoting the Acer brand to baseball fans will reinforce our position as the leading provider of notebooks in Canada while giving us more interaction with our customers at Blue Jays games.”

“The Toronto Blue Jays are happy to partner with another category leader such as Acer,” added Stephen Brooks, Senior Vice President of Business Operations for the Toronto Blue Jays. “We look forward to helping Acer connect with our passionate fans at Rogers Centre, and through the Sportsnet game broadcasts.”

As an official partner, Acer will receive dominant branding throughout Rogers Centre including a double outfield wall position, digital signage, and an in-game feature. Blue Jays fans will have the opportunity to play for Acer products throughout the season by participating in social media based promotions.

In addition, Acer will be the exclusive sponsor of the Sportsnet Pitch Tracker in broadcast for the first half of the season.

Atlanta Braves Renews with Official Sporting Goods Retailer

Academy Sports + Outdoors, a premier sports, outdoor and lifestyle retailer, has extended its multi-year partnership with the Atlanta Braves. 

Academy Sports + Outdoors will remain the Official Sporting Goods Retailer of the Atlanta Braves. They have been associated with the Braves for six years.

“We’re thrilled about our continued expansion in the Atlanta metro area,” said Anita Sehgal, senior vice president of marketing for Academy Sports + Outdoors. “Our partnership with the Braves and the two additional stores are clear indicators of Academy’s commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughoutGeorgia.”

“Academy has been an exceptional partner over the years,” said Jim Allen, vice president of corporate partnerships for the Atlanta Braves. “They have consistently demonstrated their community focus by supporting us, our youth-league initiatives, by promoting an active lifestyle through their support of area little leagues and other community organizations. We appreciate their continued support.”

Land Rover Extends Burghley Horse Trials Title Sponsorship

Land Rover, a brand of British car manufacturer Jaguar Land Rover, has announced an extension to its title sponsorship of Burghley Horse Trials, which will see the partnership through to the end of 2017.

Land Rover’s association with the world-renowned eventing competition has been established for many years, being the official vehicle supplier since the early 90’s and becoming title sponsor in 2005. 

Commenting on the contract renewal, Elizabeth Inman, event director, said: “Land Rover has been a loyal and active investor in our event and sport since 2005 and I am delighted that with Land Rover’s renewed investment, we can continue to deliver a leading world class event every year.”

Jeremy Hicks, managing director, Jaguar Land Rover UK said: “We are very pleased to be continuing our long standing partnership with Burghley Horse Trials. Our commitment to equestrian sport is well established and will certainly continue into the future as Land Rover enhances its range of family suited vehicles, bringing versatility and capability to customers and competitors alike”.

The company’s commitment to Burghley Horse Trials sees over 60 of its vehicles supplied to officials for use during the competition. 

The Land Rover Burghley Horse Trials will take place on 4th – 7th September 2014.