USA Cycling Renews Bonk Breaker Partnership

USA Cycling have extended their partnership with energy bar provider Bonk Breaker in a new multi-year deal.

The expanded deal includes substantial on-site activation at key USA Cycling events, erectile exclusive USA Cycling member benefits and full nutritional support of Team USA.

“The strong partnership we’ve forged with USA Cycling has personal meaning to me as a long-time competitive cyclist, order ” said Bonk Breaker co-CEO & Chairman Chris Frank, clinic a Cat 1 cyclist who has competed in USA Cycling events since 1986. “But more importantly it provides us with a unique opportunity to supply quality sports nutrition to a broad-based athlete demographic and to support the healthy lifestyle that is synonymous with the Bonk Breaker brand.”  

“USA Cycling connects with cyclists of all levels–from youth riders to masters competitors, from entry-level cyclists to some of the top professionals on the planet,” Jason Winn, Bonk Breaker co-CEO & founder explains. “They are the driving force behind the sport in this country, and we’re honored to fuel the efforts of all the athletes they touch with delicious, real food Bonk Breaker bars.”

Steve Johnson, CEO & President of USA Cycling, praised the partnership as a perfect fit for USA Cycling’s athletes and programs. “As athletes themselves, the team behind the Bonk Breaker brand truly understands the need for quality nutrition,” said Johnson. “Their products not only taste great, they’re crafted from premium real food ingredients. We couldn’t be happier to have Bonk Breaker® on board as a partner in our quest to improve and expand the sport of cycling throughout the U.S.”