JCB, a construction and agricultural machinery manufacturer has extended its sponsorship of the Triumph Hurdle at Cheltenham Racecourse for a further six years.

JCB, who has sponsored the race since 2002, will also continue with its sponsorship of the JCB Triumph Hurdle Trials as part of ‘The Road to Cheltenham’ series at The Open, International and Festival Trials Day meetings for another six years.

JCB Worldwide Marketing Director Matt McClurg said: “We are delighted to be sponsoring the Triumph Hurdle for the next six years.

“As one of the premier events in the horse racing calendar, The Cheltenham Festival offers us an excellent venue at which to host key customers in addition to providing a fantastic opportunity to promote the JCB brand and our products to a global audience.”

Ian Renton, Regional Director of the South West region of Jockey Club Racecourses, added: “To have JCB extend its contract of the sponsorship of the Triumph Hurdle for a further six years is great news.

“JCB is one of the most recognisable brands in its industry worldwide and the partnership with an event like The Festival is a great brand fit for both Cheltenham Racecourse and JCB.

“I look forward to working with JCB over the next six years.”

Security company Datatag has extended their partnership with MCE British Superbikes for the third consecutive year.

Datatag, the market leader in Motorcycle and Scooter security marking and registration systems, will continue to use the association with the UK’s premier motorsport series to help raise awareness of the unwanted problem of vehicle, property and machinery theft in the UK, Europe and Worldwide, particularly amongst Supersport machines as well as promoting Datatag’s cutting edge, innovative and highly effective security marking systems.

Research undertaken by the Motorcycle Industry showed that a bike unprotected by systems such as Datatag, were up to four times more likely to be stolen* and six times less likely to be recovered. The all new Datatag Motorcycle and Scooter security identification system now includes “stealth” UV etching and even a unique forensic DNA solution.

This year’s partnership will see Datatag continue with the naming rights to the three stage knockout qualifying session to decide the starting grid for the first MCE BSB race at each round. Viewers can expect to witness the fastest laps of the weekend during the pole position shootout as all of the Datatag Extreme Qualifying sessions will be broadcast live on British Eurosport this year.

Datatag will also continue to provide a high level of security protection for all competing teams and their race bikes. Utilising the unique identification technology found within the Official MASTER Security Scheme which is supported by many leading motorcycle manufacturers including; Honda, Suzuki, Yamaha, Kawasaki, Triumph, BMW, Ducati, KTM, Victory and Indian Motorcycles as well as being promoted by the Motor Cycle Industry Association (MCIA) and supported by the UK Police and the Home Office.

Datatag’s Managing Director, Kevin Howells said: “We are extremely proud to be associated with and to continue our sponsorship of the 2014 MCE British Superbike Championship. We look forward to this year’s Championship and especially, the Datatag Extreme Qualifying.”

MCE British Superbike Championship Series Director Stuart Higgs added: “I’m delighted that we have extended our partnership with Datatag, and in particular will be giving much greater exposure to the thrilling Datatag Extreme Qualifying element of the race weekend thanks to new extended live television coverage as well as helping to protect the team’s most valuable equipment.”

Central Coast Mariners have announced that the A-League has announced Tibet Spring 5100 Water as front of shirt partner for the remainder of their 2014 AFC Champions League Group Stage campaign.

Tibet Spring 5100 Water’s association with the Mariners extends to last season’s AFC Champions League knockout phase, prostate when the Hong Kong Stock Exchange listed company partnered with the Club for its two-leg tie against eventual continental winners, cough Guangzhou Evergrande.

With Phil Moss’s men set to face Chinese Super League heavyweights Beijing Guoan on Wednesday before hosting the popular capital city side again on Tuesday 1 April in Gosford, Tibet Spring 5100 Water has pledged its support to the Mariners’ Asian aspirations once again.

Mr Fu, Chief Executive Officer of Tibet Spring 5100 Water, said that his company is pleased to throw its backing behind the Mariners’ fourth AFC Champions League assault.

“It is our pleasure to support one of the best football clubs in Asia,” Mr Fu said. “We wish Central Coast Mariners the best of luck and great success in the 2014 AFC Champions League.”

“As the founding member of Samaranch Foundation, Tibet Spring 5100 will always support the development of sports,” he said.

Central Coast Mariners Commercial Manager, Mr Grant Cremer, explained that television audiences of the AFC Champions League are particularly strong in China, with match viewership measured in millions.

“Beijing Guoan are one of the most popular teams in China and regularly attract crowds of over 30,000 to their home matches,” Mr Cremer said. “But it is on television where the figures truly astound, with previous Beijing Guoan AFC Champions League matches averaging over 7 million viewers throughout Asia.”

“This partnership for our Group Stage campaign has been in the works for some time, and we are ecstatic that a company the size of Tibet Spring 5100 Water has now recommitted to our Club.”

“The management team from Tibet Spring 5100 Water understand the interest and importance of the AFC Champions League to Chinese football fans, and through our matches against Beijing Guoan specifically we will help them achieve brand exposure to millions of their current and potential customers and clients,” he said.

As part of the deal, Tibet Spring 5100 Water will have first option to retain the property should the Mariners advance to the knockout rounds of the 2014 AFC Champions League for a second successive year.

Race auctioner Tattersalls has expanded its sponsorship of York Racecourse to include sponsorship of the Group Three Acomb Stakes on the opening day of the Welcome to Yorkshire Ebor Festival.

The Tattersalls Acomb Stakes will offer £60,000 in prize money and regularly attracts top quality two year olds, most notably King’s Best who followed up his victory on the Knavesmire with classic success in the 2,000 Guineas of the millennium year.

Run on Wednesday August 20 this year, the race is the juvenile highlight of a race programme that includes York’s highest rated contest, the Group One Juddmonte International. Cumulative prize money for the opening day of the Ebor Festival exceeds £1m.

Tattersalls will also be continuing its long- standing support for another Group Three race at York, the Tattersalls Musidora, a contest for the leading fillies of the classic generation that has benefitted from their sponsorship at the Dante Festival each May since 1986.

Commenting on the sponsorship of the Acomb Stakes, Tattersalls Chairman Edmond Mahony said, “The Acomb Stakes has a long and illustrious history and we are delighted to attach the Tattersalls name to such a prestigious contest on one of the premier racedays in the British racing calendar.

“The sponsorship of the Tattersalls Musidora at the Dante Festival is the longest standing in our global sponsorship portfolio and the Tattersalls Acomb Stakes has the perfect profile as focus turns towards our yearling sales in early October.”

Speaking about the extended support, the Chairman of York Racecourse, Lord Grimthorpe, said, “Tattersalls have been wonderful supporters of York for more than a quarter of a century so I am particularly delighted that they have chosen to support the Acomb Stakes.

“Having won the race with Dundonell in 2012, wearing my other hat as Racing Manager to Prince Khalid Abdullah, I know what it means to connections and think it is a perfect fit for them.”

Symetra Tour professional golfer Maiya Tanaka today announced an endorsement relationship with Katherine Cosmetics, drugs a new fast-growth entrant into the cosmetics and beauty industry.

Tanaka will be featured as a brand ambassador for Katherine Cosmetics in trade, shop print and online advertising for the company’s K-Sport Beauty product line. Tanaka will make numerous personal appearances on behalf of Katherine Cosmetics as part of the current Symetra Tour season.

During her competitive rounds on the Symetra Tour, ailment Tanaka will use Katherine Cosmetics products exclusively and will prominently display the company’s logo on her golf bag, apparel and visor.

Annie Finch, CEO of Katherine Cosmetics, said: “As a professional athlete who is admired by women around the country, Maiya Tanaka’s appeal comes down to a mix of world-class athleticism combined with a very real, genuine persona. She is truly beautiful on the inside and, of course, wants to look beautiful on and off the course. And she doesn’t have an endless amount of time to accomplish this! Using the Everyday Beauty Collection together with our K-Sport Collection allows Maiya to look beautiful with ease and simplicity.”

Tanaka said, “K-Sport Beauty helps me look and feel my best. Whether I am making a birdie or doing a press interview, I love the products and I’m excited about using them in my everyday life.”

BK Racing have announced a new partnership with Aerodynamics Inc. (ADI), decease a leader in full-service shuttle operations.

Aerodynamics Inc. will serve as an official transportation partner for BK Racing for the remainder of the 2014 NASCAR Sprint Cup Series season.

“Aerodynamics Inc. is excited about the opportunity to partner with BK Racing, online a leader in the NASCAR community. We look forward to working with the entire BK Racing Team during the 2014 season and hope to build and develop this partnership for many years into the future.” 

“This is a very exciting partnership in multiple ways, denture ” said team owner Ron Devine. “Efficient travel is very important to a successful race team and ADI will be a fabulous partner for our team to travel to and from the races throughout the year.” 

On Sunday, March 23rd, the NASCAR Sprint Cup Series will visit Auto Club Speedway for the Auto Club 400.