EuroV8 Series and EuroGTSprint have announced that Sunoco Race Fuels has been appointed as the official fuel supplier for the two series.

The American company has a long and well-established experience in motorsports, being the world’s largest manufacturer of race fuels, and provides its products to the many different racing championships around the world including the most historical endurance events of America and Europe. 

The fuel set to be used in the EuroV8 Series and EuroGTSprint races is the Sunoco CF, refined according to the FIA rules. The same type fuel has been used by some top championships like the British GT, the British F.3 series and the British Rally Championship, performing without a hitch. 

The attention is also on the Sunoco Challenge, a competition that will include the FG Group and ADM Organization championships in 2014. Started in 2009, the Sunoco Challenge contest awarded the driver with the best results throughout the season with an highly-competitive ride for the world-famous 24 Hours Of Daytona. In 2012 for example, current Williams F1 third driver Felipe Nasr won the Sunoco Challenge by beating Kevin Magnussen, and also ended up on the overall podium of the twice-round-the-clock racing classic.

In the last three years a new competition, the “Sunoco 200 Challenge” was also introduced for the “Am” drivers. It awards a ride in the “BMW Performance 200”, held jointly with the 24 Hours of Daytona.

“Despite being the largest manufacturer of race fuels in the world, we are still very keen to grow our presence in Europe” said Anglo American Oil Company Managing Director Anders Hildebrand.

“It is clear that the organisers behind the EuroV8 Series and the EuroGTSprint have some very exciting plans for the future, and we are thrilled to have been chosen as their official fuel supplier for the 2014 season and to be part of their growth strategy. As a company, Anglo American Oil Company pride itself of delivering first class service and products, whilst creating extensive publicity around the series’ that we are involved with. 

“The Series fit perfectly within our current Sunoco Challenges. With our partnership with FG Marketing & Communications and their sport promoter ADM Organization, we hope that this initial year will lead to a long, and for both parties, successful future.”

English Championship club Brighton & Hove Albion have secured sportswear giant Nike as the club’s new kit, teamwear and technical partner from the start of the 2014/15 season. 

The club has agreed a multi-year partnership, commencing 1st June 2014, which will see Albion’s first, under-21, women’s and youth teams sporting new Nike kit when they report back for pre-season training at the club’s new training ground and academy this summer.

Chief executive Paul Barber said: “In securing a long term agreement with Nike, we are delighted to announce another record-breaking partnership for the club. Nike is the leader in football and a huge global brand, which will help lift our club’s profile as we continue to develop.

“The new deal represents a significant increase on our existing commercial arrangement, and we are looking forward to working closely with Nike to give our supporters a new kit and exciting product range.”

Marc van Pappelendam, GM/VP Nike UK & Ireland, said, “We’re looking forward to this new partnership with Brighton & Hove Albion and equipping the team with their kits for playing and training.”

Nike will produce a new Albion kit for 2014/15, which will be unveiled later this year, and a highly technical range of training and leisurewear for both Albion’s teams and the club’s fans alike.

Omega Pharma – Quick-Step (OPQS), the pro cycling team of Mark Cavendish has announced a new partnership with the digital advertising company Radium. 

As part of the deal, RadiumOne will lend its digital equipment and social media presence to OPQS giving it immediate access to browsing and social data.

This hopes to help OPQS have a real insight into what is digitally engaging their fans.

It will also mean that the pro cycling team will be able to deliver more targeted and relevant information to their audiences which in turn will boast engagement levels.

Abeed Janmohamed, Commercial Director Europe at RadiumOne commented on the new partnership: “Cycling has a die-hard fan base with a voracious appetite for content from riders like Mark Cavendish. Using our tools will mean that OPQS will be able to connect with its audiences, wherever they are. Not only will this help with its own digital content strategies but it means it is equipped to activate sponsorships for its partners, driving real commercial value to both the team and its sponsors alike.”

Marnix Drysdale, Commercial Director at Omega Pharma – Quick-Step said: “Connecting effectively with digital audiences is a big challenge for any brand today. RadiumOne’s best in class tools bring an incredible level of granular detail about our digital audiences which we can action quickly as a team. Being able to see what content our community is engaging with the most, wherever they are, and what other topics are of interest to them is a genuine advantage when it comes to working with our sponsors. It will really help us break away from the pack.”

Leading tyre company Kumho Tyre has expanded its Australian motor sport portfolio by signing with the new Australian Sports Racer Series as exclusive tyre supplier and partner.

Kumho has been selected as the exclusive tyre supplier for the category, which will be featured at five rounds of the Shannons Nationals series this year: Mallala, Phillip Island, Winton, Sydney Motor Sport Park and Wakefield Park.

Kumho Tyre national marketing and training manager, David Basha, the Sports Racer Series provides added: “The Sports Racer Series is a great emerging category in Australia and Kumho is pleased to be the tyre supplier as it joins the Shannons Nationals series.”

“We look forward to seeing the class prosper over the coming years. It’s a great platform for affordable racing and will provide exciting battles in 2014.”

The Australian Sports Racer Series uses an aerodynamic, lightweight fiberglass shell over a semi-monocoque space frame to minimise weight with a total mass of just 430kg for the exciting race cars.

The Sports Racers are powered primarily by Kawasaki and Suzuki motorcycle engines and are capable of reaching 100km/h in just 2.6 seconds with a top speed of more than 260km/h.

“For powerful and lightweight cars, traction is critical for performance,” said David Basha.

“The Kumho Ecsta tyre which will be used for the Sports Racers has proved to be extremely successful in the Australian Formula 3 Championship and is more than capable of handling the forces the Sports Racer cars will demand of them.”

Kumho is currently the sole tyre supplier to the Australian Formula 3 Championship and V8 Touring Cars as well as the ECB Australian Rally Championship.

“We have a strong involvement in Australian motorsport and we look forward to a long involvement with the Australian Sports Racer Series,” David said.

GT Radial has been announced as the official tire supplier for Formula DRIFT and will make its debut at round 1 of the series, cheap  April 4-5 at the Toyota Grand Prix of Long Beach Street Course.  

The Champiro SX2, erectile introduced recently to North America, was developed for driving enthusiasts who want higher levels of traction, response and driving control in dry and wet conditions.  The Champiro SX2 has already experienced considerable success in Formula DRIFT Asia, with drivers such as Josh Boettcher from Australia who placed 3^rd overall in the 2013 championship.

“As the premier North American professional drifting competition with a very large and growing fan base, Formula DRIFT is an ideal platform for demonstrating the technology and performance of the GT Radial brand to North American drivers,” saidArmand Allaire, vice president of marketing for Giti Tire USA, which markets and sells GT Radial tires in North America.

“Having seen the successes of GT Radial in the Asia Championship, we are excited to see them partner with us in the Formula Drift PRO Championship,” stated Jim Liaw, president and co-founder of the series. “We celebrate diversity and competition in Formula DRIFT and GT Radial will now be the 8^th tire manufacturer to chase for the 2014 Championship and Tire Manufacturer Championship.”

Cooking brand Malbuner has agreed to sponsor ice hockey’s Spengler Cup after securing a deal with IMG Schweiz, pills the Swiss arm of IMG.

The deal sees Malbuner, ampoule  a popular brand made by Ospelt / Liechtenstein, stomach acquire the last available package to become an official sponsor of the competition, securing a comprehensive advertising package which includes the company’s logo appearing on team jerseys, as well as on the ice and around the perimeter in the stadiums. It will also be visible on all Spengler Cup tickets and other means of tournament communication.

Rolf Huser, Sales Director at IMG Schweiz, the exclusive marketer of the competition, said: “Malbuner and the Spengler Cup represent similar values, such as Swiss quality, tradition and, at the same time, innovation. The perfect partnership, as it were.”

Peter Luder, Chief Executive Officer of Malbuner, said: “Tradition binds us together. After more than 20 years, we look forward to being at this major sporting event once again. Malbuner means as much to the Swiss who appreciate fine speciality meats, as Davos and the Spengler Cup mean to the sport of ice hockey.”

The 88th Spengler Cup, which was first played in 1923, will be held in its traditional home of Davos from 26-31 December 2014.