Jerky Brand Oberto to Sponsor Tough Mudder Obstacle Series

Leading jerky brand Oberto has agreed a partnership with premier obstacle course series, Tough Mudder. 

Oberto, known for its high in protein, all natural beef jerky, is joining the Tough Mudder family to promote the Oberto America’s PROtein campaign, which urges consumers to eat well and be active. Oberto will be an experiential partner at all Tough Mudder events in North America with sampling and on-site fan engagements. Additionally, as Mudders complete an on-site fit challenge, Oberto will make donations to Wounded Warrior Project totaling $100,000.

“Partnering with Tough Mudder is a great opportunity for us to showcase our all natural jerky at events with fans looking to ‘Eat Excellent’ and ‘Be Excellent,'” said Greg Yahn, Vice President of Marketing for Oberto Brands. “The Mudders participating in these events are living active lifestyles, and those who take on the fit challenges are helping raise awareness and funds to support Wounded Warrior Project — something that is very important to us here at Oberto.”

The alliance between Oberto and Tough Mudder will highlight Oberto’s America’s PROtein campaign — a yearlong partnership between Oberto and some of the world’s greatest athletes, including Louie Vito, as well as celebrity trainer and nutritionist, Harley Pasternak. As part of the campaign, Oberto and influential athletes will come together to inform fans of the value and role of lean, all natural protein in their daily lives.

“It’s great to not only see a brand like Oberto encourage people to be active and eat well but also give generously to non-profits like Wounded Warrior Project,” said Simon Massie-Taylor, Senior Vice President of Partnerships and Brand Adjacencies at Tough Mudder LLC. “Oberto’s donation will make a significant impact on the lives touched by Wounded Warrior Project.”