Ford Becomes Official Automotive Partner of IMSA

April 9, 2014

US automobile manufacturer Ford has secured an agreement with the International Motor Sports Association (IMSA) to be the Official Automotive Partner of IMSA, the TUDOR United SportsCar Championship and the Continental Tire SportsCar Challenge.

As part of the partnership, an EcoBoost-powered Ford Taurus SHO will be the “Official Safety Car” for Saturday’s Tequila Patrón Sports Car Showcase at Long Beach. 

“When you see the Ford EcoBoost Riley prototypes racing, you’re truly seeing Ford Motor Company’s latest technology proven on the race track,” said Jamie Allison, director of Ford Racing. “That’s why the TUDOR United SportsCar Championship is an important platform for Ford Racing and Ford. Racing the technology supports the development of production vehicles consumers drive every day, and vice-versa.” 

In addition to the TUDOR Championship program, five Ford Mustang Boss 302Rs compete in the 2014 Continental Tire Challenge. Ford has 38 victories and 22 pole positions in Continental Tire Challenge competition. 

“Ford’s multi-year commitment to IMSA and the TUDOR Championship is another very important partnership for us,” said IMSA Vice President, Marketing David Pettit. “Likewise, Ford has enjoyed a long and successful history with its iconic Mustangs in the Continental Tire Challenge. Both series allow Ford to showcase its impressive technology – which transfers directly to its consumer products – benefitting all involved in this partnership.”