Markel Renew Sponsorship of Jockey William Buick

International jockey William Buick has extended his sponsorship deal with insurer Markel International for a further two years. 

William Buick, order 25, find commented: “I am delighted that Markel International has decided to extend its  sponsorship. I have enjoyed four successful years with Markel and I hope to continue that success by riding more high profile winners both in the UK and abroad.”

William Stovin, President and Chief Operating Officer of Markel International, commented: “We are delighted to confirm our sponsorship renewal of William Buick for a further two years. He has enjoyed great success for the last four years and achieved some excellent  brand exposure for Markel both here and abroad. We wish him the very best of luck for the coming Flat season.”

Rolex to Sponsor Royal Yacht Squadron’s Bicentenary Regatta

The Royal Yacht Squadron has confirmed that Rolex will be supporting the Club’s Bicentenary Regatta, clinic the spectacular international sailing event that will celebrate 200 years of the historic club’s existence in July 2015.   

The multi-format regatta which takes place from 25th to 31st July 2015 in the UK’s Solent will attract yachts both large and small, cialis classic and modern, from J-Class to J80 by offering a choice of racing fleets for competitors to take part in.    The whole event will consist of four days of inshore racing from either the Squadron line or a committee vessel with also a clockwise Race Around the Island (RATI).

Rear Commodore Yachting David Aisher commented: “The Bicentenary Regatta next year will be a fitting tribute to the Royal Yacht Squadron’s close involvement in yachting since its inception. The varied fleets will represent years of continual development in the yachts themselves and the equipment that they carry. The owners and their crews will bring together the many international relationships that have developed over the two centuries of our existence. It will be a celebration of yachting at its best. We look forward to welcoming all who are coming and the competition on the water that will take place.”

PrimeSport Named Official Fan Travel Partner of Buffalo Bills

National Football League franchise Buffalo Bills have announced today a partnership with ticketing provider PrimeSport who will be the official fan travel partner of the Buffalo Bills.

“We are excited about our continued partnership with PrimeSport as they are the leader in providing safe and dependable accommodations for some of the largest sporting events worldwide, discount | ” said Bruce Popko, Bills Senior Vice President of Business Development. “We are confident that our partnership with PrimeSport will provide our incredible fans with hospitality packages throughout the 2014 season wherever we play.”

As part of the partnership, PrimeSport will be offering Official Bills Travel Packages for the ultimate loyal fan looking to take their team spirit on the road.  Official Game of the Year Travel Packages for 2014 can include game tickets, hotel accommodations, airfare, a PrimeSport ticket holder and lanyard, an exclusive fan travel gift souvenir, and much more.  This year’s Bills official fan travel game of the year will be against the Houston Texans on Sunday, September, 28th.

“We are looking forward to another exciting NFL season this year and providing the Buffalo Bills with safe and reliable fan travel packages,” says Greg Nortman, Chief Operating Officer at PrimeSport. “Whether traveling as a fan or corporately, we have built a solid reputation in the NFL as a dependable source and can deliver an unforgettable and hassle-free experience that you will remember for a lifetime.”

SKF to Sponsor NASCAR’s Ryan Blaney at Richmond International Raceway

SKF is to be the co-primary sponsor of Ryan Blaney’s No. 22 Ford Mustang for Nationwide Series race at Richmond International Raceway.

SKF will be a featured co-primary sponsor on the No. 22 Ford Mustang driven by Ryan Blaney as he attempts to capture his first NASCAR Nationwide Series victory of the 2014 season in this Friday’s ToyotaCare 250 at Richmond International Raceway.

“I’m excited to be piloting the No. 22 SKF/Discount Tire Ford Mustang this weekend in Richmond, anabolics ” said Blaney. “It’s also a great way to get track time leading up to next weekend’s Kansas Cup Race where I’ll drive the No. 12 SKF Ford Fusion. It will be an exciting two weeks for me and SKF.”

In addition to being a co-primary sponsor for two Nationwide series races (Bristol and Richmond), ambulance SKF also will be a primary sponsor of Team Penske’s No. 12 Ford Fusion for three Sprint Cup Series races, cough at Kansas Speedway on May 10, at Michigan International Speedway on June 15, and at Talladega Superspeedway on October 19, which will take place during the Chase for the Sprint Cup Championship.

Throughout the 2014 racing season, SKF will be featured in the NASCAR Sprint Cup and NASCAR Nationwide Series, as well as the Verizon IndyCar Series. Race fans will see the SKF brand showcased in the Sprint Cup Series on the No. 2 Miller Lite Ford driven by Brad Keselowski and the No. 22 Shell-Pennzoil Ford driven by Joey Logano; and in the Nationwide Series on the No. 22 Ford Mustang driven by Brad Keselowski, Joey Logano and Ryan Blaney.

In addition, SKF will be showcased in the IndyCar Series on the No. 3 Team Penske Dallara/Chevrolet driven by three-time Indy 500 Champion Helio Castroneves.

Dubai Duty Free Extends Title Sponsorship of Ascot’s Shergar Cup

Ascot has announced today that Dubai Duty Free have become an Official Sponsor of the racecourse.

As part of the deal, anabolics the corporation will continue its title sponsorship of the Dubai Duty Free Shergar Cup for a further three years.

The world’s biggest duty free operator is also today confirmed as having exclusive naming rights to all six races on the Shergar Cup card.

Dubai Duty Free have been involved with Ascot since the move of the team jockeys’ competition from Goodwood in 2000, prostate first as Rest of the World team sponsors and, discount from 2006, as event sponsors.

In line with this new agreement, all six races on the card will be raised in value by £10,000 to £40,000 each.

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, said: “We have been associated with the Shergar Cup from the outset and have seen it develop into a unique and hugely popular event in the British racing and social calendar.

“We have pledged our continued support until at least 2016 and, for the first time this year, will add sponsorship of every race on the day to our established status as title sponsor of this event and Official Sponsor at one of the world’s leading sporting venues.

“We are delighted to have been able to work with Ascot to achieve an increase of more than 30% in the prize money for every race.

“The line-up of international jockeys is taking shape and I am sure this year’s renewal will be as competitive as ever.”

The Dubai Duty Free Shergar Cup race programme comprises six competitive handicaps which continue to be well supported by many of the sport’s leading trainers.

Charles Barnett, Chief Executive at Ascot added: “The Dubai Duty Free Shergar Cup is key to our overall global strategy for Ascot. We spend a lot of time promoting the Royal Meeting and King George to overseas owners and trainers and on this unique day of the year, that theme extends to the world’s best jockeys.”

iON Signs Rallycross Drivers Doran & Solberg to Endorsement Deals

Point of view camera maker iON America has announced the signings of FIA World Rallycross Championship drivers Liam Doran and Petter Solberg to multi-year endorsement deals.

The dual signings of Doran and Solberg is the second major World RX announcement as earlier this week, iON Cameras signed on to become the Official Camera of World RX and the Official Partner of the Championship’s new Spotters’ Tower.

Solberg was introduced to racing at a young age. He first debuted in the 1998 World Rally Championship and in 2003 became the first Norwegian to win the World Rally Championship.  In his career, Solberg has amassed 13 WRC victories.

“iON is an up and coming brand working in a very competitive industry” added Solberg.  “Fans will finally be able to see the world of racing like they have never seen before.  World Rallycross is going to be an opportunity to produce exciting content.”

Doran, one of the leading athletes in off-road motorsports racing and a two-time X Games gold medalist, burst onto the racing scene as a 14 year old in 2000 when he competed in a junior mini rallycross race.  His career took off with a gold medal finish in the 2011 Rally Car Racing X Games competition.  He also took home the gold medal in the 2013 X Games Rallycross event.

“Rallycross is an incredibly fast and aggressive sport, and we need the best possible products and support to have a chance of winning,” said Doran.  “We have been lucky to work with some fantastic companies so far, and the deals this season undoubtedly make my job of pushing the team and making the car faster much easier.”

“When we first decided to partner with World RX, our vision was to bring the fans closer to the sport,” said Giovanni Tomaselli, CEO at iON Cameras LLC.  “Both Liam and Petter have emerged as major forces on rallycross’s biggest stage.  Throughout each competition, both gentleman have displayed supreme athleticism and skills and now by utilising the iON technology, all fans will have the opportunity to experience exciting content from both drivers as they compete for the World RX title.”

Denver Broncos Names PrimeSport as Official Fan Travel Partner

Denver Broncos have named ticketing provider PrimeSport as the team’s official fan travel partner.

The Broncos also recently partnered with PrimeSport on their recent trip to Super Bowl XLVIII in the same capacity. As part of the new partnership, PrimeSport has official Denver Broncos travel packages now available for purchase for the 2014 regular season.

“We are proud to announce our new partnership with PrimeSport as they are the leader in providing safe and dependable packages for some of the largest sporting events worldwide,” said Dennis Moore, Vice President, Sales and Marketing at the Denver Broncos. “We are confident that our partnership with PrimeSport will provide our incredible fans with safe and reliable packages throughout the season just like they did on our recent trip to the Super Bowl XLVIII.”

As part of the partnership, PrimeSport is offering Official Broncos Travel Packages for the ultimate loyal fan looking to take their team spirit on the road. Official fan travel packages for 2014 can include game tickets, hotel accommodations, official souvenirs, and much more. This year’s official Broncos travel game of the year will be against the Seattle Seahawks on Sunday, September 21st.

“We are excited to announce our new partnership with the Denver Broncos and providing their fans with the PrimeSport experience throughout the 2014 season,” says Sam Soni, President at PrimeSport. “We have built a reputation in the NFL as a reliable and dependable source for fan and corporate travel, and we look forward to delivering great experiences to Broncos fans this year as well.”

WTA Signs Vixlet Technology Partnership

Leading technology provider Vixlet has secured today a strategic partnership with the the Women’s Tennis Association (WTA)  that allows fans to socially connect with players, tournaments and other passionate fans worldwide.

It will be Vixlet first partnership with an international sports league.

“Vixlet’s innovative technology and state-of-the-art platform aligns perfectly with our strategic goal to continue to grow our international fan base,” said WTA Chairman and CEO, Stacey Allaster. “The partnership with Vixlet will support stronger fan engagement and provide a natural extension to our existing digital properties to help share exciting stories through our social channels.”

“The WTA is a global leader in sports entertainment and we are excited to develop this relationship, introducing Vixlet to both casual and avid tennis fans around world,” said Vixlet CEO Lisa Gopala.

“The WTA will utilize leading-edge features of Vixlet built around its key assets including, players and tournaments, for a best in class fan engagement experience” said Vixlet Chairman Krishna Gopala.

The deal follows Vixlet’s partnership with the Miami Dolphins announced last week. 

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Yorkshire Cricket Seals Harrogate as Official Bottled Water Partner

Yorkshire County Cricket Club (YCCC) have named Harrogate Spring Water as their official bottled water partner.

Harrogate Spring Water, ailment owned by Harrogate Water Brands, recipe will provide the YCCC players with bottled water at every home match. The deal also includes branded merchandising and advertising boards at Headingley Cricket Ground.

Nicky Reeve, marketing manager at Harrogate Water Brands, said: “This sponsorship deal with a world-renowned sports club, is the first in a series of major announcements for us in 2014. It’s certainly a big year for Harrogate Spring.

“We’re also opening our £8m state-of-the-art bottling plant in May, which will quadruple production and provide us with the capacity to cement our place as a top five spring water brand and help towards fulfilling our ambition to be the biggest British-owned bottled water brand.”

Mark Arthur, Chief Executive of Yorkshire County Cricket Club, said: “We’re delighted that Harrogate has joined our list of premium Yorkshire brands that we work with.

“It’s really important that we work with businesses that share our passion for the county, so we’re proud to be working together through what we hope will be a really positive season for us.”

Yamaha to Sponsor AMA EnduroCross Championship

Leading motorcycle manufacturer and worldwide racing powerhouse Yamaha Motor Corp. U.S. will support the GEICO AMA EnduroCross Championship.

With AMA EnduroCross entering its eighth season as a multi-round, anabolics championship series, the momentum continues to build with top-of-the-line sponsors coming on board. 

“Racing in all its environments brings excitement and memories to fans around the world that is vital to the heritage of Yamaha and we are excited to now officially be a partner with AMA EnduroCross for 2014,” said Bob Starr, General Manager Motorsports Communications for Yamaha Motor Corp. U.S. “EnduroCross has seen rapid growth and an increase in popularity with all motorcyclists. Thanks to its talented riders and challenging courses, it continues to be a unique and fun event for racers and fans alike. We’re excited to showcase the Yamaha product line to the EnduroCross fans in 2014 and look forward to a lasting partnership for the future.”

Yamaha joins EnduroCross just as the series announces another growth surge—increasing its race count to nine cities, including two new cities/venues, for 2014. For 2014, multi-time women’s motocross champion Jessica Patterson will compete in EnduroCross aboard her N-Fab/Am-Pro/Yamaha. 

“Having Yamaha come on board this year is a testament to the talent and skill the EnduroCross racers have as well as the passion the EnduroCross fan base brings to each event. Both impress each and every race weekend and, thanks to Yamaha’s support, more motorcycling fans across the country will get to see the EnduroCross show in person,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “We are honored to have a champion such as Jessica Patterson race the series and look forward to a long-term, successful partnership with Yamaha.”