Yamaha to Sponsor AMA EnduroCross Championship

Leading motorcycle manufacturer and worldwide racing powerhouse Yamaha Motor Corp. U.S. will support the GEICO AMA EnduroCross Championship.

With AMA EnduroCross entering its eighth season as a multi-round, anabolics championship series, the momentum continues to build with top-of-the-line sponsors coming on board. 

“Racing in all its environments brings excitement and memories to fans around the world that is vital to the heritage of Yamaha and we are excited to now officially be a partner with AMA EnduroCross for 2014,” said Bob Starr, General Manager Motorsports Communications for Yamaha Motor Corp. U.S. “EnduroCross has seen rapid growth and an increase in popularity with all motorcyclists. Thanks to its talented riders and challenging courses, it continues to be a unique and fun event for racers and fans alike. We’re excited to showcase the Yamaha product line to the EnduroCross fans in 2014 and look forward to a lasting partnership for the future.”

Yamaha joins EnduroCross just as the series announces another growth surge—increasing its race count to nine cities, including two new cities/venues, for 2014. For 2014, multi-time women’s motocross champion Jessica Patterson will compete in EnduroCross aboard her N-Fab/Am-Pro/Yamaha. 

“Having Yamaha come on board this year is a testament to the talent and skill the EnduroCross racers have as well as the passion the EnduroCross fan base brings to each event. Both impress each and every race weekend and, thanks to Yamaha’s support, more motorcycling fans across the country will get to see the EnduroCross show in person,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “We are honored to have a champion such as Jessica Patterson race the series and look forward to a long-term, successful partnership with Yamaha.”