Dubai Duty Free Extends Title Sponsorship of Ascot’s Shergar Cup

Ascot has announced today that Dubai Duty Free have become an Official Sponsor of the racecourse.

As part of the deal, anabolics the corporation will continue its title sponsorship of the Dubai Duty Free Shergar Cup for a further three years.

The world’s biggest duty free operator is also today confirmed as having exclusive naming rights to all six races on the Shergar Cup card.

Dubai Duty Free have been involved with Ascot since the move of the team jockeys’ competition from Goodwood in 2000, prostate first as Rest of the World team sponsors and, discount from 2006, as event sponsors.

In line with this new agreement, all six races on the card will be raised in value by £10,000 to £40,000 each.

Colm McLoughlin, Executive Vice Chairman of Dubai Duty Free, said: “We have been associated with the Shergar Cup from the outset and have seen it develop into a unique and hugely popular event in the British racing and social calendar.

“We have pledged our continued support until at least 2016 and, for the first time this year, will add sponsorship of every race on the day to our established status as title sponsor of this event and Official Sponsor at one of the world’s leading sporting venues.

“We are delighted to have been able to work with Ascot to achieve an increase of more than 30% in the prize money for every race.

“The line-up of international jockeys is taking shape and I am sure this year’s renewal will be as competitive as ever.”

The Dubai Duty Free Shergar Cup race programme comprises six competitive handicaps which continue to be well supported by many of the sport’s leading trainers.

Charles Barnett, Chief Executive at Ascot added: “The Dubai Duty Free Shergar Cup is key to our overall global strategy for Ascot. We spend a lot of time promoting the Royal Meeting and King George to overseas owners and trainers and on this unique day of the year, that theme extends to the world’s best jockeys.”