MMA Fighter Ryan Jimmo Signs Endorsement Deal with Axxess Pharma

Axxess Pharma Inc. a specialty pharmaceutical and nutritional supplements company has announced through its wholly-owned subsidiary, AllStar Health Brands Inc., Ryan ‘Big Deal’ Jimmo, Mixed Martial Arts Light Heavyweight fighter will be joining Axxess Pharma as spokesperson.

Ryan “Big Deal” Jimmo is a Canadian mixed martial artist who competes as a Light Heavyweight, with a record of 19-3. Ryan is currently expected to fight against Ovince St. Preux on June 14, 2014 in Vancouver, Canada.

Ryan will work with AllStar Health Brands to aggressively market their TapouT line of pain relief and muscle growth products. He will utilize his strong MMA following to promote the products through social media and at MMA fighting events.

Dr. Daniel Bagi, President of Axxess Pharma stated: “We are extremely pleased to have Ryan ‘Big Deal’ Jimmo represent our company. The TapouT brand is highly recognized and respected within Mixed Martial Arts and around the world. We look forward to Ryan expanding awareness of our TapouT line of Pain Relief and Muscle Growth products.”

Westfield Acquires Naming Rights to FFA Cup

Westfield has secured naming rights to the FFA Cup, Football Federation Australia’s national cup competition, for the next three seasons.

Speaking at today’s historic announcement, FFA CEO David Gallop, paid tribute to the support that Westfield provides to football in Australia.

“It gives me great pleasure to announce that one of Australia’s iconic businesses, Westfield, will be the inaugural Naming Rights Partner of the FFA Cup,” said Gallop.

“FFA has enjoyed a long and mutually beneficial relationship with Westfield since 2008, and we are delighted that the partnership has been renewed for a further three years.

“Westfield will continue as the naming rights partner of the Westfield Matildas, the naming rights partner Westfield W-League, a partner of the Socceroos and community football, and of course now the relationship has expanded to include Westfield as the Major Partner of the FFA Cup.

“In addition, we welcome Fox Sports, Harvey Norman and NAB as foundation partners of the Westfield FFA Cup.

“With the corporate support of our partners, we can finally realise our dream of having a truly national football competition that connects the grass roots to the semi-professional tier and through to the elite level of the Hyundai A-League.

“Since unveiling the Cup in February, there has been a genuine buzz amongst the Australian football community and today’s partnership announcements provide another historic moment in the genesis of the competition,” concluded Gallop.

Westfield Australia’s Director of Marketing, John Batistich, was also excited about being the inaugural naming rights partner of the Westfield FFA Cup.

“Our partnership with the FFA has grown since 2008, and we are excited to strengthen our alignment in 2014, as the Major Partner of the Westfield FFA Cup,” said Batistich.

“The Westfield FFA Cup is another step in developing Australia’s largest participation sport and connecting local football clubs with our 39 Westfield shopping centres right across the country,” he said.

FFA also announced today that Umbro will be the “Official Ball Supplier of the Westfield FFA Cup”, and will supply a specially designed FFA Cup Match Ball which will also be available for football fans in select retail outlets.

Integrity Energee Drink Sponsors Bryan Herta Autosport for 2014 IndyCar Series

Indianapolis 500 winning team Bryan Herta Autosport announced today that Integrity Energee Drink will be the primary sponsor of the No. 98 BHA/BBM w/ Curb Agajanian entry driven by Jack Hawksworth in the 2014 Verizon IndyCar Series.

Integrity Energee will be featured on the No. 98 car starting at the inaugural Grand Prix of Indianapolis this weekend.

“Integrity Assets Group was founded with a vision to supply and distribute products and services that make a real difference in the communities we serve,” said Integrity Assets Group, Inc. CEO A. Al-Ajluni. “Integrity Energee Drink is our newest offering and we couldn’t be more excited to launch this healthy lifestyle energy drink alternative through the fast-paced world of IndyCar racing.

“The question we are asked most is, ‘Where do I find Energee?’ We will be using our IndyCar partnership to share the answer to that and a variety of questions with the many racing fans and our Integrity family in the coming weeks. Stay tuned!”

Team Co-Owner Bryan Herta commented, “Integrity Energee Drink has tapped into the high demand energy drinks marketplace with an exciting product designed to taste great and promote well being in the human body. Indycar provides Integrity the perfect platform to promote and launch their Energee Drink and we are proud they have joined our current partners Castrol Edge, LegalShield, Curb Records and the Collection Auto Group as primary sponsor for the balance of the season. I look forward to celebrating in Victory Lane with Energee.”

No. 1 NFL Draft Pick Jadeveon Clowney Inks Puma Endorsement Deal

No. 1 Draft pick Jadeveon Clowney has signed an endorsement deal with Puma. 

The South Carolina defensive end was selected No.1 overall by the Houston Texans last night.

The news initially reported by ESPN did not state the terms of the deal.

Puma does not have a deal with the NFL, so Clowney will not be able to wear Puma cleats in game.

“He represents everything we are and the consumer we are trying to attract,” said Jay Piccola, president of Puma North America, who presented Clowney with custom snakeskin Puma shoes valued at $2,500.

“I’m going to try to carry my name as far as I can,” said Clowney, who also has signed a draft-week deal with Gillette and longer-term deals with New Era and Wilson. “I’ll have a new hit for you too. Stay tuned. It’s going to come.”

Clowney joins Minnesota Vikings wide receiver Cordarrelle Patterson, New England Patriots wide receiver Julian Edelman and Kansas City Chiefs running back Jamaal Charles as other Puma endorsers in the league.

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CSKA Moscow Sign Russian Helicopters Partnership

Russian aircraft manufacturer Russian Helicopters, whose principal shareholder is aerospace holding company Oboronprom, has inked a sponsorship deal with CSKA Moscow.

The deal was first reported by Inside World Football.

“I’m persuaded that our cooperation will help the team and bolster the performance of Russian sportsmen,” said Alexander Mikheev, the Russian Helicopter’s chief executive.

“The support provided by the representatives of a major Russian industry is very important to us,” said Yevgeni Giner, CSKA’s owner and chief executive.

Mikheev said that Russian Helicopters are interested in maintaining good relations with Russia’s armed forces, which is another reason for supporting CSKA. The club used to be Army-run in the Soviet times.

Hungry Jack to Sponsor NASCAR’s JTG Daugherty Racing

JTG Daugherty Racing have announced Hungry Jack pancake mixes and breakfast syrups, help which are part of The J.M. Smucker Company, treat will sponsor the team in the NASCAR Sprint Cup Series.

Hungry Jack will have prominent positioning on the No. 47 Chevrolet SS race car during the NASCAR Sprint Cup Series events live on ESPN at Atlanta Motor Speedway on Sunday, allergist August 31, 2014, and the season-finale at Homestead-Miami Speedway on Sunday, November 16, 2014. The brand will also have presence as an associate partner for the remainder of the season, including in-store opportunities for its retail partners.

“We are excited about our new partnership with Hungry Jack, a brand that keeps everyone feeling satisfied with delicious, homemade meals.” JTG Daugherty Racing co-owner Brad Daugherty said. “The Hungry Jack brand has been committed to providing high quality products for more than 60 years. JTG Daugherty Racing is known for being affiliated with some of the best sponsors in the business, and we are proud to add Hungry Jack to the mix.”

Iowa Chop House to Sponsor BK Racing at Kansas Speedway

BK Racing’s newest driver Cole Whitt will have a new look for this weekend’s first-ever night race at the Kansas Speedway with The Iowa Chop House coming on-board it’s Toyota Camry as a sponsor.

“The Iowa Chop House is the latest concept in our family of restaurants,” said David Etre, Executive Chef and Managing Partner. “With our grand opening right around the corner, we thought there was no better medium than NASCAR and its large and devoted fan base to feature our brand and the great state of Iowa. We are truly excited to partner withthe BK Racing Team and driver Cole Witt this weekend in Kansas and we look forward to a great race.” 

“We are proud to promote the grand opening of The Iowa Chop House,” said BK Racing co-owner Anthony Marlowe. “Their farm-to-table concept along with their cutting edge beer and wine tap technology is sure to win people over.” 

“I am excited to represent The Iowa Chop House this weekend,” said Whitt. “Showcasing new, emerging companies and businesses to our sport is crucial to the continued growth of BK Racing; I look forward to giving them the best ride possible.”

NFL Draft Prospect Michael Sam Signs Endorsement Deal with Visa

NFL draft prospect Michael Sam has signed his first endorsement deal with Visa, ESPN has reported.

The American multinational financial services corporation has partnered with Sam, the SEC Defensive Player of the Year out of Missouri, who could become the first active openly gay NFL player.

Visa’s chief marketing officer Kevin Burke told ESPN.com: “We felt that Michael’s story was a perfect fit for our ‘everywhere’ campaign, which is meant to inspire people to reach their own personal goals and aspirations. We wish Michael the best on and off the field as he embarks on the next chapter of his life.”

Cameron Weiss, Sam’s agent and attorney, added: “We’ve been really selective in trying to find the right partners and we couldn’t be more pleased to start with a world-class company like Visa.”

Sam, who came out in February, is projected to be selected Saturday — the third day of the NFL draft. 

Skins Announced as Official Compression Partner of Stoke City

Premier League out fit Stoke City have signed an agreement with compression brand SKINS to become the Club’s Official Compression Partner. 

The three-year partnership deal will commence at the start of next season with SKINS supplying base layer garments to the Club’s first team and Academy players and staff.

“We are always looking to innovate and create new partnerships at Stoke City and we believe this will be the first partnership of its kind in football, giving us a competitive edge in the industry,” said City’s Head of Commercial Andrew Billingham.

“We believe there are three important layers to any professional athlete – the body which trains and eats the right nutrition to improve performance; the compression layer that helps reduce muscle damage by increasing circulation of oxygen to the muscles and the top layer which is traditionally the Club’s identity but has technical and lightweight fabrics to aid performance.

“We were delighted to conclude negotiations with SKINS several months ago and are looking forward to the players wearing their products from the start of next season and making it available in our stores for fans to purchase.”

SKINS compression clothing is designed to help reduce exercise induced muscle damage and helps athletes quickly bounce back to their maximum regular season level of performance.

SKINS General Manager David Ling added: “This is a tremendous opportunity to be involved with one of England’s premier soccer clubs and one whose fanbase and general visibility stretches across the entire globe. The Premier League is a truly global product and Stoke City’s association with historic names such as Sir Stanley Matthews and Gordon Banks, together with the international status of its current squad, reinforces our presence in the world’s most popular team sport.”

Caterham F1 Sign Silanna Partnership Ahead of Spanish GP

Formula 1 team Caterham F1 have announced Silanna, drug an international semiconductor company, as an official partner beginning from the Spanish Grand Prix.

The Silanna logo will be seen on Caterham F1 Team’s CT05 racecars from the Spanish Grand Prix, race six of the 2014 FIA Formula One World Championship.

Cyril Abiteboul, Team Principal, Caterham F1 Team: “Silanna is a company that is working right at the cutting edge of modern technology and we are delighted to see them join us as an Official Partner.

“There are obvious synergies between our two businesses and we are already working actively to identify specific areas that we can learn from Silanna, and aim to integrate elements of their technological know-how into our challenge on track.”

Rob Lobban, Silanna’s Managing Director:  “The Caterham F1 Team and F1 Racing in general represents the extreme edge of racing, and we are very proud and excited to be associated with both of them.   Silanna’s charter is to bring disruptive technologies and products to market.  Working with Caterham F1 provides Silanna the opportunity to get our message and name into the spotlight that has long been associated with F1 racing.”