Hockey Australia has extended its partnerships with two official suppliers ahead of the Rabobank Hockey World Cup.

Kookaburra Sport and Body Science International have renewed their commitments with Australian hockey.

Kookaburra Sport, price the world renowned Australian sports equipment company, impotent extends its long term relationship as it continues as the exclusive Official Hockey Ball Supplier to Hockey Australia and as Hookin2Hockey Program Partner.

Sports nutrition company Body Science International will continue as the Official Supplier of Compression Garments and Nutritional Products to the Kookaburras and Hockeyroos.

Speaking about the extension of both partnerships, Hockey Australia Chief Executive Cam Vale (below, right) said, “The renewal of our arrangements with Kookaburra Sport and Body Science International provide another excellent boost to hockey in Australia. It’s particularly pleasing that both companies are extending long term relationships with Hockey Australia and their continued commitment comes hot on the heels of the recent extension of Ausdrill’s relationship as the major partner of the Hockeyroos.

“With the World Cup, Commonwealth Games and Champions Trophy this year, Australian hockey will be in the spotlight on a national and global stage and we expect our partners will enjoy the opportunities and excitement generated by such high profile events.”

As Official Hockey Ball Supplier, Kookaburra will supply the balls used at every Australian national championships as well as those used by the Hockeyroos and Kookaburras in training and matches. The ball – the very best in world hockey – is used by the International Hockey Federation at all of its tournaments.

As the Official Hookin2Hockey Program Partner, Kookaburra Sport will support hockey’s flagship national grassroots program by providing equipment for the participant pack.

Recently relegated Doncaster Rovers have revealed shirt sponsors One Call Insurance and Stoneacre Motor Group have extended their sponsorship deals with the club.

Relegation to League 1 provided both organisations with opportunity to reduce the value of their sponsorship package in the third tier of English football.

However, Nik Springthorpe, the Managing Director of One Call Insurance, and Shaun Foweather, the Managing Director of Stoneacre, are confident that the club will once again make an instant return to the Championship at the first time of asking.

“Having spoken to the clubs Commercial Manager, Andrew Whitham, and listened to the messages coming out of Doncaster Rovers through Gavin Baldwin and Paul Dickov, we’re confident that the club will be challenging for promotion next season” said Springthorpe.

Foweather added: “Our association with Doncaster Rovers has been a long and successful partnership and we’re putting our full faith in the club to return to the Championship.

“With that in mind and, despite relegation this season, we’re maintaining our sponsorship value at the Championship rate.”

Commercial Manager Whitham, added, “Both One Call Insurance and Stoneacre’s support over the past few years has been invaluable, they are fantastic partners. It’s great to see they are backing the club to have a successful season in 2014/15 and assisting that by maintaining their Championship spend with the club.”

English League two team Wycombe Wanderers have announced a new partnership with Marvel Cars, the official taxi supplier for the football club and Adams Park Conference Centre.

The High Wycombe based taxi company will offer preferential rates to supporters who quote ‘Wycombe Wanderers’ when booking, and have also signed up for a series of advertising opportunities around the stadium to support their club and increase their presence within the fanbase.

Wycombe Wanderers just managed to secure their Football League status finishing one place above the relegation zone.

Glasgow 2014 has announced that Technogym is the Official Provider of Fitness Equipment for the Commonwealth Games. 

Technogym equipment will be available for use at the Fitness Centres within the Athletes’ Village which will be home to 6,500 athletes and team officials from the 71 competing nations and territories at Games Time. 

As an Official Provider to the Games, Technogym will work with Glasgow Life to install Technogym’s fitness equipment in the Fitness Centres in the Village, providing all athletes with accessible, versatile training tools that adapt to the needs of every sport. 

This announcement follows Technogym’s successful stint as an official supplier to five editions of the Olympic Games, including Sydney 2000, Athens 2004, Turin 2006, Beijing 2008 and most recently London 2012. 

David Grevemberg, Glasgow 2014 Chief Executive, said: “It is vital for our competing athletes to have access to the highest quality training equipment within the Fitness Centres at the Village. 

“We are delighted to have the experience of Technogym as part of the set-up to galvanise and support the participating teams as they aspire to new achievements this year.” 

Technogym’s founder and President Nerio Alessandri said: “At Technogym we have a 30-year heritage of research and innovation in order to provide unparalleled equipment and technology to the world’s elite athletes. Our expertise and experience makes us the ideal providers to help the Commonwealth Games offer the best facilities for its participating countries and athletes. 

“We will bring to Glasgow our knowledge of what it takes to make a large-scale global sporting event a success, and of how to create a lasting legacy of sport and fitness within the city and country. We are pleased and proud to be a part of the Games and look forward to helping to bring the city alive with another summer of sport in 2014.”

The Champions Hockey League has secured its latest partner with premier dporting goods provider Warrior Sports coming on board as as Official Kit Supplier for this new pan-European competition.

The agreement, brokered by Champion Hockey League’s marketing & media partner Infront Sports & Media, will be valid from the league’s launch date in August 2014.

The contract with Warrior includes a wide range of rights over the term of the agreement including product category exclusivity. All teams participating in the Champions Hockey League will wear Warrior apparel with the logo centrally featured on player clothing including jerseys, pant shells, socks, gloves and top scorer helmets. Branded clothing for referees includes jerseys and pants and for all staff Warrior tracksuits, jackets and shirts will also be supplied.

The package includes high brand visibility across the entire competition with perimeter board advertising at all 149 games and penalty bench branding during the playoffs as well as video wall clips and additional brand signage on-site.

Activation is also a key feature of the package with Warrior product placement on-site as the company is also stepping up as the Official Merchandiser of the Champions Hockey League. In this capacity, Warrior will set up a comprehensive merchandising program for the competition and its participating clubs.

Jonathan Ram, Warrior Sports VP International, EMEA, commented: “We are excited to be an integral part of the launch of this new pan-European league that will showcase great hockey competition. This is also a unique and powerful opportunity for us to showcase the Warrior brand and our innovative products to hockey athletes and enthusiasts.”

Bruno Marty, Infront’s Executive Director Winter Sports, added: “With Warrior, we were able to conclude a milestone agreement for the Champions Hockey League, providing a premiere and innovative equipment supplier. Warrior is strongly rooted in the sport of ice hockey and underlines the competition’s potential to position itself successfully within the European sports landscape.”

Hendrick Motorsports has signed a unique partnership with Warner Bros. Consumer Products (WBCP), arthritis in conjunction with DC Entertainment (DCE).

The deal with the 11-time NASCAR Sprint Cup Series champions will allow the team and its partners to develop consumer promotions and original content to engage youth, vcialis 40mg drive fan excitement and energize licensed merchandise initiatives.

WBCP and DCE will work with Hendrick Motorsports and its partners to build on- and off-track programs teaming star drivers Kasey Kahne, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. with the most recognized characters in Super Hero lore, including Batman, Superman, The Flash and Green Lantern.

“We are excited to partner on a long-term program that brings together Hendrick Motorsports’ super hero drivers with the Super Heroes of DC Comics,” said Brad Globe, president, Warner Bros. Consumer Products. “This partnership will allow us to offer NASCAR and DC Comics fans unique experiences that tap into the storylines of our characters and the successes of these four world-class athletes.”

Potential programs include co-developed car paint schemes, comic books and digital content incorporating DC Comics Super Heroes and illustrated likenesses of Hendrick Motorsports drivers. Team partners will have exclusive opportunities to align with upcoming Warner Bros. Consumer Products and DC Comics-inspired programming and releases.

“Working with Warner Bros. Consumer Products and DC Entertainment will make for an innovative and impactful partnership,” said Rick Hendrick, owner of Hendrick Motorsports. “Adding value to sponsor relationships, developing an even stronger retail licensing platform and engaging with young people are high priorities for us. This collaboration will generate many opportunities in those areas.”

The first joint program will come to life around upcoming Sprint Cup events at Charlotte Motor Speedway (May 25) and Michigan International Speedway (June 15) where Superman, the world’s first and most recognized Super Hero, will be featured on Earnhardt’s No. 88 Chevrolet SS. 

“Our partners have activated promotions around Batman and Superman that remain two of the best programs we’ve ever seen at retail,” said Patrick Perkins, Hendrick Motorsports’ vice president of marketing. “We expect similar success with the Superman Hall of Heroes. It’s an excellent fit for the National Guard and a perfect kickoff to our new association with Warner Bros. Consumer Products and DC Entertainment.”

Target Corp. announced today that golfer Blayne Barber will partner with C9 by Champion, order the retailer’s exclusive line of activewear, cheao order while competing on the Web.com Tour this season.

The 24-year-old Lake City, Fla. native joins a roster of 12 other elite athletes supported through Target’s athlete program, and is the first to represent the C9 by Champion brand.

“Target has such a long tradition of working with pro athletes. I’m really proud to be the first golfer to wear C9 by Champion,” said Barber. “My wife and I shop at Target weekly, so it’s exciting to be an official member of the team.”

Barber earned his first Web.com Tour victory earlier this month, winning the South Georgia Classic at Kinderlou Forest Golf Club in Valdosta, Ga. He was a 2012 First-Team All-American at Auburn University, the same year he set the Auburn single-season scoring record. This is Barber’s first season as a full-time Web.com Tour player; he currently sits sixth on the tour’s money leaders list.

“Blayne is an outstanding young golfer and we think his new look in our C9 activewear will turn a lot of heads,” said Daniel Griffis, vice president, Experiential Marketing and Alliances, Target. “We are proud to have been with him for his first Web.com Tour win, and look forward to what his bright future will hold.”

BlueRock Energy, Inc., the premier provider of electricity, natural gas and green energy products to businesses and residents in New York State, today announced that it has become the official energy supplier of the Syracuse Chiefs, an affiliate of Major League Baseball’s Washington Nationals franchise.

As part of the partnership, BlueRock Energy will be actively engaged in a variety of fan initiatives and game day activities all season long.

“Baseball in Syracuse has been a summer family event for generations,” said Phil Van Horne, CEO of BlueRock Energy. “We’re thrilled to be playing an integral role in the Chiefs’ efforts to revitalizing Syracuse’s strong baseball tradition, and look forward to providing the fans with the most enjoyable and friendly game day experience as possible all season long.”

“The Syracuse Chiefs are very excited to be partnering with BlueRock Energy,” said Jason Smorol, General Manager of the Syracuse Chiefs. “Not only do the Chiefs get to partner with a local company that wants to be an engaged and energized sponsor, the Chiefs get a partner that wants to help us reduce our energy costs.  Utilizing the experience and knowledge that BlueRock Energy brings to the table, the Chiefs expect to save on our energy costs this year.  Going forward, the Chiefs plan to lean on the consultation services of BlueRock Energy to find even more ways to reduce our energy costs.  BlueRock Energy is truly ‘on Board’ with the Syracuse Chiefs.”