Premier League Champions Manchester City Sign New Partnership in UAE

May 15, 2014

Premier League champions Manchester City have continued to expand their brand in the United Arab Emirates (UAE) after securing a three-year sponsorship deal with Arabtec Holding.

Under the deal, doctor announced by the engineering and construction firm late Wednesday, it will gain “certain promotional rights and privileges that will reinforce its brand in MENA, Russia, India, and Serbia”, have access to “specific rights of use of the club’s brand” as well as tickets and special programmes for VIPs to attend matches and special events.

Visibility of Arabtec’s logo and promotional materials at Manchester City’s home ground, Etihad Stadium, and across the club’s digital platforms are also included in the deal.

Hasan Ismaik, managing director and CEO of Arabtec Holding, said the sponsorship would further boost Arabtec’s brand in the region and globally as it pushed ahead with plans to become one of the top 10 companies in the world by 2018.

“We are proud to be part of this golden time Manchester City is enjoying, with two out of its four league titles having been won under the ownership of His Highness Sheikh Mansour,” he said.

Ferran Soriano, CEO of Manchester City, added: “Arabtec is an important force in its sector and across its region. Both Manchester City and Arabtec are ambitious to become globally recognised brands. As Arabtec looks to develop and grow further across the markets which our agreement focuses on, we are looking forward to a successful relationship and to working together.”