Warrior Becomes Official Kit Supplier to Champions Hockey League
By Community | May 16, 2014
The Champions Hockey League has secured its latest partner with premier dporting goods provider Warrior Sports coming on board as as Official Kit Supplier for this new pan-European competition.
The agreement, brokered by Champion Hockey League’s marketing & media partner Infront Sports & Media, will be valid from the league’s launch date in August 2014.
The contract with Warrior includes a wide range of rights over the term of the agreement including product category exclusivity. All teams participating in the Champions Hockey League will wear Warrior apparel with the logo centrally featured on player clothing including jerseys, pant shells, socks, gloves and top scorer helmets. Branded clothing for referees includes jerseys and pants and for all staff Warrior tracksuits, jackets and shirts will also be supplied.
The package includes high brand visibility across the entire competition with perimeter board advertising at all 149 games and penalty bench branding during the playoffs as well as video wall clips and additional brand signage on-site.
Activation is also a key feature of the package with Warrior product placement on-site as the company is also stepping up as the Official Merchandiser of the Champions Hockey League. In this capacity, Warrior will set up a comprehensive merchandising program for the competition and its participating clubs.
Jonathan Ram, Warrior Sports VP International, EMEA, commented: “We are excited to be an integral part of the launch of this new pan-European league that will showcase great hockey competition. This is also a unique and powerful opportunity for us to showcase the Warrior brand and our innovative products to hockey athletes and enthusiasts.”
Bruno Marty, Infront’s Executive Director Winter Sports, added: “With Warrior, we were able to conclude a milestone agreement for the Champions Hockey League, providing a premiere and innovative equipment supplier. Warrior is strongly rooted in the sport of ice hockey and underlines the competition’s potential to position itself successfully within the European sports landscape.”