Extreme Sailing Series Technical Partner SAP has been announced as Host Venue Partner to the Saint Petersburg Act.

SAP became Technical Partner to the Series in 2012 and is also title sponsor of the Danish entry, cough SAP Extreme Sailing Team. Through their innovative technology, they are transforming the world of sailing; helping sailors optimize their performance, bringing fans closer to the action, enabling media to provide a more informed commentary and helping the Extreme Sailing Series to run more efficiently through their race management application.

“SAP is proud to work with the Extreme Sailing Series and SAP Extreme Sailing Team to help deliver cloud based technology solutions to improve team performance and to simplify how fans and broadcasters stay engaged in the sport from the shoreline,” said Chris Burton, Group Vice President, Global Sponsorships, SAP.

“As Host Venue Partner at Act 4 in Saint Petersburg we are pleased to demonstrate the power of the SAP Cloud solutions in this exciting venue.  Russia is integral to SAP’s success and future growth, most importantly a base for innovation, where we work closely with our partners and customers to help them simplify the way they do business with world class cloud technology solutions for Russia and the world.”

IRONMAN has announced that Little Debbie snacks will be the new title sponsor of one of IRONMAN’S newest North American races — IRONMAN Chattanooga.

The inaugural Little Debbie IRONMAN Chattanooga triathlon to benefit the Crohn’s & Colitis Foundation of America will take place on Sunday, allergist Sept. 28, ailment 2014.

“IRONMAN is excited to team up with Little Debbie for what is going to be a fantastic race, symptoms ” said Carola Ross, Chief Sales Officer of IRONMAN. “IRONMAN athletes have been buzzing about this race since it was announced last year. Chattanooga is a beautiful city that provides a challenging race course as well as warm southern hospitality. Together with Little Debbie, we are excited to deliver an unforgettable race week for our athletes, their families and friends.”

“We are absolutely thrilled to be a part of bringing this world-renowned athletic competition to Chattanooga,” said Mike McKee, president and CEO of McKee Foods Corporation, the Collegedale, Tennessee-based maker of the Little Debbie brand. “We are proud of Chattanooga, and we are excited to help IRONMAN come to our city for this great event. These athletes represent the epitome of achievement in their field, and they are an inspiration to all of us who value discipline, perseverance, good planning and even trial and error.”

“Chattanooga is a fantastic town for outdoor fitness endeavors and we hope the Little Debbie IRONMAN® Chattanooga triathlon will feed enthusiasm for the pursuit of fitness across a wide range of our community,” added McKee. “We are looking forward to seeing IRONMAN athletes enjoy Little Debbie Snack cakes – they are certainly the best tasting source of energy I know of.”

“We’re thrilled that one of our largest corporations, McKee Foods, has joined the team to support one of our largest sporting events, IRONMAN Chattanooga,” said Bob Doak, President and CEO of the Chattanooga Convention and Visitors Bureau. “Over the next five years, this phenomenal event will bring more than 75,000 people and leave an estimated economic impact of $40,000,000 in our community. That’s impressive. I want to thank Mayors Jim Coppinger and Andy Berke for their personal involvement in helping with this event. It could not have happened without their tremendous support or the many others in the community who were involved.”

Little Debbie snacks is set to sponsor the IRONMAN Chattanooga event through 2016.

Farmers Insurance, ampoule one of the nation’s largest multiline insurers, medstore has extended its sponsorship of Hendrick Motorsports’ No. 5 NASCAR Sprint Cup Series team for three years.

As the official insurance partner of the No. 5 Hendrick Motorsports team, sickness Farmers Insurance will be featured as primary sponsor in 12 Sprint Cup Series races annually, including the season-opening Daytona 500, and as an associate-level partner in all other events. The agreement covers the 2015, 2016 and 2017 seasons.

“We are pleased to announce our continued sponsorship of Hendrick Motorsports’ No. 5 team and are excited to build on the momentum of the last three years,” said Mike Linton, chief marketing officer at Farmers Insurance. “We are also looking forward to involving our fans in the design of the paint scheme for next year’s car.”

Kahne, 34, has been an integral part of supporting numerous Farmers Insurance community programs. During Teacher Appreciation Month in May, Kahne and the No. 5 team promoted the company’s Thank A Million Teachers national program, which was launched at the beginning of 2014 to recognize America’s educators. He also raced a special Thank A Million Teachers paint scheme and made appearances at several schools throughout the country to personally thank teachers.

“Our team takes so much pride in representing Farmers Insurance and the thousands of agents, district managers and employees around the country,” Kahne said. “They have such a passion for NASCAR and the sport’s fans. Whether it’s thanking teachers or helping rebuild Joplin (Missouri), I’m honored to be involved with Farmers and the communities they serve. It’s exciting to continue our work together.”

Los Angeles-based Farmers Insurance joined the No. 5 team as a primary sponsor in April 2011.

“Our partnership with the team at Farmers has been unbelievable,” said Rick Hendrick, owner of Hendrick Motorsports. “Everything that’s been accomplished in just three years is extremely impressive, and they continue to seek ways to engage our fans and use the sponsorship to improve the lives of others. It’s gratifying to see the impact of our two organizations working together, and we look forward to more successes in the coming years.”

HScott Motorsports announced today that Carcoons Storage Solutions (CSS) will sponsor the No. 51 Chevrolet SS driven by Justin Allgaier in this weekend’s NASCAR Sprint Cup Series (NSCS) race at Michigan International Speedway (MIS).

“We are pleased to be on the No. 51 car at Michigan International Speedway,”said George Page, owner of Carcoon. “This is our first time being involved in NASCAR, and we are looking forward to a great race at Michigan. Justin [Allgaier] is a solid driver and we are proud to associate our company with HScott Motorsports.”

Justin Allgaier, who is running for the Sunoco Rookie of the Year award in the NSCS this season, will be making his first career NSCS start at MIS. He has participated in five Nationwide Series events at MIS, with one top five, two top 10s and 14 laps led at the 2.0-mile track.

“I’m excited to have Carcoon Storage Solutions on the car at Michigan,”said Allgaier. “They have a very unique and innovative product with the Carcoon Airflow System. Michigan is a big weekend for my team because it’s not too far from Chevy’s back yard, and I’m thrilled to represent the Carcoon Storage Solutions brand there.”

The Quicken Loans 400 at MIS will take place on Sunday, June 15.

SKF has extended its partnership with Team Penske and will remain associate sponsor of the team’s entries in the NASCAR Sprint Cup Series (NSCS), sale NASCAR Nationwide Series (NNS) and Verizon IndyCar Series. 

A Team Penske sponsor since the beginning of the 2012 season, unhealthy SKF will continue to be a featured partner on the No. 2 Miller Lite Ford and the No. 22 Shell-Pennzoil Ford in the Sprint Cup Series, the No. 22 Discount Tire Ford in the Nationwide Series and the No. 3 Hitachi Chevrolet in the Verizon IndyCar Series. SKF will also serve as a primary sponsor for both drivers Juan Pablo Montoya at Michigan International Speedway on June 15th and Ryan Blaney at Talladega Superspeedway in the Sprint Cup Series in 2014.

In addition, SKF will expand its technical support to the team as it provides both product and advanced engineering consulting and services. As speeds and downforce levels have continued to rise in racing so have the demands on critical components. Through the relationship with SKF, Team Penske has been able to push the limits of vital driveline components to reduce friction without sacrificing durability.

“SKF has proven to be an important partner of our organization since they first came on board in 2012,” said Roger Penske. “That was evident during our Sprint Cup Series championship run in 2012 and again during our transition to Ford Racing in 2013. We were able to maintain the high level of performance that we expect and a big part of that is because of companies like SKF and what they bring to the table. With the improvement in our qualifying performances this season, it only increases the value of our partnership with SKF and expanding our development projects means even more opportunities down the road for Team Penske.”

“The focus on technology, teamwork and business excellence principles is fully aligned between our groups. We share a culture of winning which is why our partnership works so well together, both on the track and in our business-to-business relationships,” said SKF Group CEO, Tom Johnstone.  “Our expanded Penske technical partnership is part of a greater commitment to providing more in-depth, localized technical support and development to our North American partners.”

aFe POWER have announced a new sponsorship deal with Major League Baseball (MLB) franchise Los Angeles Angels.

aFe POWER’s partnership with the LA Angels, who are less than 30 minutes from our headquarters, will result in increased exposure for aFe POWER, combining America’s pastime of baseball with a company who designs and manufacturers premium automotive products. 

In a statement they said: “aFe POWER is proud to sponsor the LA Angels and Major League Baseball, and share MLB fans’ passion and enthusiasm, just as most have with their vehicles!”

British Triathlon have announced today that Garmin will be their new Official Supplier.

The relationship will provide British Triathlon’s World-Class Performance team with performance analysis tools that will enable athletes in both Olympic and Paralympic programmes to maximise their potential and continue to be the best prepared athletes in the sport.

The sponsorship will also see Garmin provide a 20% discount to all triathlon Home Nation Members on selected Garmin products, as well as providing a presence at the annual British Triathlon and Duathlon Championship events, starting with the British Triathlon Championships Liverpool on 10 Aug 2014. 

“We work very hard to make our products an essential tool for athletes and coaches to monitor their performance. We’re therefore extremely proud to work as an Official Supplier to the British Triathlon Federation and their Elite Olympic and Paralympic Performance squads. We also hope that by making our products even more accessible to Home Nation members, we will be helping them reach their full potential and helping to ensure a bright future for triathlon in this country”, said Andy Silver, Garmin EMEA Fitness Product Manager.

Ben Bright, British Triathlon’s Head Coach of the Olympic Triathlon Programme added, “We are really looking forward to having a closer relationship with Garmin. Garmin provides us with cutting edge equipment that is useful to the athletes, their coaches and the world-class support staff that we have behind them.