Glasgow 2014 Welcomes Kellogg’s as Latest Sponsor

With the Commonwealth Games just over a month away, organisers of the Glasgow 2014 event have signed another partner to their sponsorship ranks. 

Kellogg’s will be an Official Provider of Cereal Snacks for the Games. Kellogg’s will be an Official Provider of Cereal Snacks. Kelloggs’ cereal snacks include the Scottish best seller Rice Krispie Squares which is the number one cereal snack brand in Scotland.

As Official Provider, Kellogg’s will supply the Games with cereal bars from its popular Nutri-Grain range for the athletes and workforce.

David Grevemberg, Glasgow 2014 Chief Executive, said: “Kellogg’s is a household name and a very well-loved brand in Scotland – as you can tell by the sales of the cereal bars here. At Games Time it will be very important for our staff and volunteers as well as the athletes to keep their energy levels up and cereal bars will be a great way of doing this. The company is a very welcome addition to our Sponsor Family.”

Gareth Maguire, Commercial Director from Kelloggs said: We’re extremely proud to lend our support to Glasgow 2014 – this is going to be a massive event, so it’s only natural we’d want to get involved. The Commonwealth Games is a huge deal for Scotland and the UK and we’re pleased our food will help fuel volunteers and fans alike.”

Kellogg’s is just the latest partner of Glasgow 2014. In recent weeks they have partnered with Arnold Clark, Leith Group, Mondo, Famous Grouse, Technogym, First Bus and Heineken.