English Championship club Brighton & Hove Albion has announced a multi-year naming rights agreement with American Express for the club’s new training ground and academy facility.

The state-of-the-art new training complex in Lancing, adiposity the ‘American Express Elite Football Performance Centre, sickness ’ welcomes the players for the first time today as the squad’s pre-season schedule begins. 

This latest agreement between the club and American Express sees the financial services company assume Principal Club Partner status, including naming rights to the main building, indoor facility, first team training pitches, plus additional access rights. 

American Express already holds naming rights for the American Express Community Stadium and is the club’s shirt sponsor as well as a key partner of Albion in the Community (AITC), the club’s charitable arm. 

Albion chief executive Paul Barber said, “We are absolutely delighted that American Express has agreed to become our naming rights partner for our new training ground and academy. 

“The club enjoys a hugely successful relationship with American Express and we are delighted that its support has now been extended to include one of the finest football training ground and academy facilities anywhere in the world. 

“From a commercial point of view, the revenue we have secured from this new agreement will contribute to our ongoing financial fair play targets.” 

Nigel Greenwood, Vice President, American Express, said: “This is a natural extension of our successful partnerships with the American Express Community Stadium, AITC and as Official Shirt Sponsor of Brighton & Hove Albion Football Club. 

“The training facility and academy partnership reinforces our broader commitment to nurturing local talent. 

“As the city’s largest private-sector employer, this collaboration further demonstrates our commitment to the success of the communities where we live and work, not only in the short term but for generations to come.” 

Organisers of the Sopot Match Race, viagra buy Stage 3 of the 2014 Alpari World Match Racing Tour, have announced Samsung as Title Partner of the event from 31 July – 3 August.

This year will be the 11th edition of the Sopot Match Race and the first year the event joins the Alpari World Match Racing Tour.

Samsung joins a list of established partners of the Sopot Match Race including official watch partner Albert Riele who have produced a limited edition of 250 pieces for the event. Other partners include the City of Sopot, Ferrari, Moet and Chandon champagne, Audi, Garmin and Clear Frame.

“We are looking forward to visiting the Sopot Match Race next month as the first time on the Alpari World Match Racing Tour ” commented Alpari World Match Racing Tour Executive Director, James Pleasance. “I congratluate the event on their impressive portfolio of high profile sponsors and the addition of Samsung as Title Partner has added tremendous value to the event.”

The 11th edition of the Sopot Match race will take place at the end of the historic Molo Pier in Sopot, the longest pier in Europe, which attracts over 20,000 visitors daily during the event. This year, a Sopot Jazz Festival will take place at the same time as the event.

ExxonMobil and Corvette Racing are extending their collaborative partnership that provides Mobil 1lubricant technology and engineering support to the Corvette Racing team and the Chevrolet Corvette C7.Rs.

The renewed collaboration marks the 18th consecutive year in which the Mobil 1 brand has been a major associate sponsor for Corvette Racing and the “Official Lubricant of Corvette Racing.”

“Our affiliation with ExxonMobil and Mobil 1 lubricants has been a tremendously successful partnership in the garage and on the track, sickness ultimately helping us win more races, cheap ” said Jeff Chew, asthma Manager Business Strategy and Operations for Chevrolet Racing.

“It’s such a profound benefit to have a sponsor like Mobil 1 that also contributes lubricant technologies to help us optimize powertrain performance, improve fuel economy benefits and increase horsepower output without sacrificing engine durability.”

The Corvette Racing and Mobil 1 teams will work throughout the TUDOR United SportsCar Championship season to customize and improve the lubricant packages for the No. 3 and No. 4 C7.Rs as they navigate the highly competitive GT Le Mans class across a variety of tracks and racing conditions.

David Tsurusaki, strategic global alliance manager, ExxonMobil Fuels & Lubricants, added: “This ongoing partnership with Corvette Racing allows us to continue testing and developing lubricant technologies that stand up to some of the most demanding conditions a vehicle and an engine can experience.”

 

Swiss watch manufacturer EDOX has been appointed as the Official Timekeeper of the Hellenic Match Racing Tour.

The Hellenic Match Racing Tour is a brand used circuit in Greece, with eight world class teams pitched against each other in a one-on-one duel of match racing strategy and tactics. 

Panagiotis Marinopoulos, Marketing Manager of Icarus Sailing Media who organizes the Hellenic Match Racing Tour said, “We are very happy to be supported by a prestigious brand such as EDOX. Precision, teamwork, expertise and stamina are characteristics of both EDOX watches and HMRT, where the best sailors of Greece compete against each other in some of the nation’s most unique and stunning venues.”

Christian Hotz, Marketing Director of Edox added, “EDOX is very proud to participate in this great event that takes place in the beautiful sea of the Aegean.”

EDOX has a strong tradition of supporting sports, with partnerships including the Extreme Sailing Series, World Curling Federation, Powerboating World Championships and Motorsport.

Bundesliga 3 team SG Dynamo Dresden has announced Feldschlosschen as their new shirt sponsor.

The local traditional brewery is expanding its existing commitment and will be a partner for the next two years. The company has already supported the club from 1998 to 2003 in five seasons as shirt sponsor. The deal was brokered by SPORTFIVE.

Mike Gärtner, apoplectic Director of Feldschlößchen AG, and explained “Loyalty Partners can be seen in difficult times. Dynamo is at an important point in the reorganization of the club, anesthetist both sporty and organizationally. Therefore, we want to support the club and its loyal fans with the expansion of our commitment, even if it is not obvious to a sponsor in the light of last season. We certainly hope that the fans help make it fast again uphill with Dynamo, and that is athletic, financially and also in terms of the image of the association. We look forward to the new season, even if it takes place in the third division, and hope for a speedy ascent. Dynamo is a great club and Feldschlößchen be happy at his side! “

Robert Shepherd, Commercial Director of SG Dynamo Dresden, is excited about the new commitment of the Dresden-based company as its main sponsor, “The Feldschlößchen brewery is a piece of Dresden and with our association together in a close partnership for many years. We are delighted to extend this partnership now and restart Feldschlößchen further to know as main and shirt sponsor of our project on our side.”

The Ladies Professional Golf Association (LPGA) have revealed today that Swinging Skirts will participate as an Ambassador Partner for the inaugural International Crown, to be played July 24-27, 2014 at Caves Valley Golf Club in Owings Mills, MD. 

Swinging Skirts joins recently announced Hana Financial Group, PANDORA Jewelry, Rolex and UL as an Ambassador Partner.

The Swinging Skirts Golf Team is a private, Taiwanese non-profit organization made up of both men and women amateur golfers with a shared goal of growing the game of golf across the globe via sponsoring top women’s golf tournaments and top female players.

“The LPGA is thrilled to add Swinging Skirts as an Ambassador Sponsor for the inaugural International Crown,” said LPGA Commissioner Michael Whan. “Chairman Johnson Wang and the entire Swinging Skirts team have shown an incredible passion for growing the game of golf across the globe with their tournaments in both Taiwan and San Francisco. With that commitment to golf, they are a natural partner for the first-ever International Crown Tournament and we are excited to have them onboard.”

The Swinging Skirts members are avid golfers who wear colorful kilts when playing the game to pay homage to one of golf’s oldest traditions, born hundreds of years ago at the Home of Golf: St. Andrews, Scotland.  Swinging Skirts also serves as the title sponsor of the Swinging Skirts LPGA Classic in San Francisco, CA.  The inaugural event was contested this past April 24-27 and won by Lydia Ko.

“Unlike Solheim Cup and Ryder Cup, the International Crown is competed by one country versus another.  Its unique format puts it on usually high ground as participants are not just competing for their own prize money or world ranking points, but also for national honor and pride,” said Johnson Wang, chairman of Swinging Skirts Golf Foundation.  “In light of that special significance, Swinging Skirts Golf Foundation decided to sponsor the event.”

“Swinging Skirts Golf Foundation has long been devoted to promoting women’s golf in Taiwan, and its passion and commitment is truly commendable,” said Taiwanese legislator Johnny Chiang. “I would like to call on my fellow countrymen to support the event and give more of Taiwan’s lady golfers a chance to shine.”

A-League team Newcastle Jets have inked a new long-term partnership with leading international sports apparel brand BLK who will become the Club’s Official Apparel Supplier.

BLK, a subsidiary of WRS Group, will produce playing jerseys, training gear and merchandise for the Jets Hyundai A-League and FOXTEL National Youth League teams through to the end of the 2016/17 season.

The deal marks BLK’s first entry into A-League football as the brand continues its expansion, which includes teams across the NRL, AFL and Super Rugby in Australia and New Zealand. BLK was also recently announced as the Official Apparel Supplier for the FOXTEL Hyundai A-League All Stars

Newcastle Jets CEO Robbie Middleby commented: “From our first interaction we have been extremely impressed with the BLK team and their desire to be part of the A-League football family,” Middleby said.

“We are delighted to sign this three-year partnership and hope BLK will be part of an exciting new chapter for the Club.

“We will improve and enhance the design to our jerseys for next year, including the addition of a “Jets 10 Year Anniversary Logo” on the back of all jerseys. However, the main elements of the red and blue stripes and the popular green heritage jersey will remain for one more year. We will launch a completely new off-field and training range shortly.”

I am sure the new BLK merchandise will be very popular and I am looking forward to seeing the team wearing BLK jerseys for the first time in our opening FFA Cup match in August.”

Commercial Director Mark Duffield-Thomas sees the new BLK partnership as a big win for the Jets.

“This is one of the largest sponsorship deals in the Club’s history,” Duffield-Thomas said.

“When we took this opportunity to market it was important for us to secure a strong partner that recognises the potential of football and wants to partner with the Jets.

“BLK is one of the fastest growing apparel brands in Australia and we are proud to become BLK’s first A-League Club.”

BLK Chief Marketing Officer Jason Sintome is also excited about the new partnership.

“There is much to be excited about as the Newcastle Jets prepare for the 2014/15 Hyundai A league premiership and the team at BLK look forward to providing the Jets playing and administrative staff with a range of cutting edge, high performance apparel as they commence what promises to be the most fiercely contested in A-League history.” Sintome said.

“The Jets start the rigors of pre-season training with a new coach and some exciting new additions to the playing squad and as official apparel partner, we look forward to working closely with the team and sharing in the successes the squads efforts off the field will produce on it.

“For more than a decade, the WRS Group through brands KooGa and more recently BLK have supplied industry leading apparel to thousands of grass roots and professional sporting teams around the world, that expansion continues with our recent entry into the football market in Australia and we are delighted to announce the beginning of what we know will be a productive and successful partnership with the Newcastle Jets.“

Singapore’s 2015 SEA Games has secured another sponsor after local telecommunications giant SingTel signed on as a partner.

The sponsorship is worth $15 million and covers next-generation multimedia solutions and technological infrastructure of which $3 million will be in services like wifi, and high speed internet and mobile services.

Richard Seow, Chairman of Sponsorship and Marketing Advisory Sub-committee of the Singapore SEA Games Organising Committee (Singsoc) said “This timely partnership will not only allow us to capture, interpret and co-create compelling shareable content but will allow the games to leverage on their comprehensive portfolio of service, that is ever so critical in today’s working environment.”

Earlier this week, NTUC FairPrice (FairPrice) and FairPrice Foundation pledged S$5 million to the Games with $2 million cash from FairPrice Foundation and SGD $3 million value in kind from NTUC FairPrice.