Hull City Announce 12BET as New Shirt Sponsors

July 17, 2014

12BET, patient the global sports betting brand, for sale have confirmed today their two-year sponsorship of Premier League team, Hull City.

The sponsorship is the largest in the club’s 110-year history and will run until the end of the 2015/2016 season.

The 12BET logo will feature on the front of the club’s shirt as they compete in the Barclays Premier League. The sponsorship also comes as the club embark on their first ever campaign in a European competition; ‘The Tigers’ qualified for this season’s UEFA Europa League after their historic exploits in the FA Cup last season.

The partnership was negotiated by sports marketing agency SportQuake who will also assist in managing and delivering the global sponsorship campaign.

CEO of 12BET Europe, Rory Anderson, commented: “‘The Tigers’ give us a great Premier League platform to engage our target audience around the world. Steve Bruce has done a brilliant job in creating a vibrant powerful team that, on their day, are capable of beating anyone in the league. We’re looking forward to working with the club and the fans and can’t wait for the start of the season away at QPR.”

Hull City Tigers Commercial Manager, Simon King, said: “We are delighted to be working with 12BET. Having a global brand like 12BET with a great history of working in football is very exciting. This deal represents how far the club has come on the field and from a commercial perspective in the recent years. I welcome Rory and his team to the club and look forward to a strong future together.’’

12BET have previously been the principal sponsor of both Sevilla F.C. and Wigan Athletic F.C.