Dr Pepper Snapple to Sponsor San Francisco Giants

Major League Baseball (MLB) franchise San Francisco Giants has signed a three-year sponsorship agreement with the Dr Pepper Snapple Group.

The agreement will give Snapple pouring rights and bring Snapple Tea and Juice drink flavors to AT&T Park.

“The San Francisco Giants are proud to welcome Snapple to our family of corporate partners this season. Our fans are sure to enjoy Snapple’s variety of iced tea products now available at AT&T Park and the team looks forward to creating a number of exciting, doctor interactive promotions both at ballpark and throughout the Bay Area thanks to our Snapple partnership, buy cialis ” says Giants Jason Pearl, denture managing vice president, sponsorship and new business development.

Snapple will also have in-stadium signage throughout the season, in-store materials with a custom Giants-related Real Fact inspired by Snapple’s Real Facts found under every cap, and several promotions that will take place over the course of the three-year partnership which is set to end in 2016.

“We’re thrilled to be able to partner with the World Champion San Francisco Giants and bring the Best Stuff on Earth to some of the most passionate fans in baseball,” says James Fox, senior vice president and general manager for DPS’s west business unit. “Baseball is obviously a huge American pastime, and Snapple welcomes the opportunity to be part of building those nostalgic moments when families attend San Francisco Giants’ games.”

adidas Adds NBA Draft Picks Joel Embiid & Marcus Smart to Endorsement Roster

German sportswear company adidas today announced partnerships with NBA Draft picks Joel Embiid, malady the No. 3 pick by the Philadelphia 76ers and Marcus Smart, viagra buy the No. 6 pick by the Boston Celtics. 

Embiid and Smart join No. 1 overall pick Andrew Wiggins of the Cleveland Cavaliers and Danté Exum, the No. 5 pick of the Utah Jazz and add to the elite group of adidas Basketball athletes in the 2014 NBA Draft.

The announcement follows a number of recent deals for adidas. In the last week they have announced partnerships with Manchester United and the Mexican Football Federation.

ENEOS Becomes Women’s Baseball World Cup 2014 Title Sponsor

The World Baseball Softball Confederation (WBSC), the governing body of baseball and softball, announced today that Japan’s largest oil company, Tokyo-based  JX Nippon Oil & Energy Corp. will have its leading brand, ENEOS, named as the official title sponsor of the ENEOS Presents Women’s Baseball World Cup 2014.  

The ENEOS Presents Women’s Baseball World Cup 2014 will be held in Miyazaki, Japan, from 1-7 September, and will include the women’s baseball National Teams of Australia, Canada, Chinese Taipei, Hong Kong, three-time defending champion — Japan, Netherlands, United States, and Venezuela. 

The sponsorship agreement includes cash remuneration, which will also place the ENEOS brand on the logo of the premier women’s baseball event in the world. In addition, the Japanese oil giant will have a presence around the two site venues in Miyazaki, as well as across the event’s digital/web platforms and in all of the WBSC’s forthcoming communications and announcements related to the event. The oil giant returns after being a key sponsor of the III Women’s Baseball World Cup, which was held in Japan in 2008. 

WBSC officials are delighted that the ENEOS brand, which has several successful partnerships across motor sports, including high-profile sponsorships for Formula One and NASCAR racing teams, has expanded its portfolio to include the ENEOS Presents Women’s Baseball World Cup 2014. 

“The WBSC is very proud to have a partner such as JX Nippon Oil and Energy and the ENEOS brand to support women’s excellence in sport and to deliver the best-ever Women’s Baseball World Cup in Miyazaki,” said the WBSC President, Riccardo Fraccari. 

“The support and sponsorship of such an iconic Japanese brand has great potential to further raise the profile and appeal of women’s sport in the eyes of other major brands and broadcasters. And, we are very humbled to try to play whatever role we can to help increase opportunities for women through WBSC’s sport disciplines.”

Commenting on the sponsorship of the ENEOS Presents Women’s Baseball World Cup 2014, JX Group released the statement: “Through baseball, we will continue to do social development and support the growth of the next generations.” 

Manchester United Announces Nissin as New Global Partner

Manchester United have announced today a multi-year sponsorship deal with international food brand Nissin who will designated a Global Partner of the Premier League team.

as part of the agreement, search the Japanese company will have branding visible on stadium perimeter boards at all domestic games at Old Trafford, as well as official Club publications, MUTV and the Club’s official website.

Manchester United’s Group Managing Director, Richard Arnold, said: “We are delighted to welcome Nissin into our family of Global Partners.  The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.

“Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together.”

Koki Ando, CEO of Nissin Foods Holdings Co. Ltd, commented: “Nissin will start a new project in collaboration with athletes and sports teams. Our slogan for this project is ‘HUNGRY TO WIN’. We strongly believe we can ‘ignite a spirit of challenge across the world’ by our partnership with Manchester United who is the best in the world in name and in reality.”

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Repsol Extends Honda MotoGP Title Sponsorship

Repsol has extended its long-time title sponsorship of the factory Honda MotoGP team for a further three years until 2017.

The collaboration – which this year celebrates it’s 20th Anniversary – began in February of 1995 and has resulted inn 10 rider titles, 133 victories, with Mick Doohan’s 35 and Dani Pedrosa’s 25 of particular note.

Begoña Elices, Repsol’s General Director Communication and Chairman’s Office, said: “We are very satisfied with the renewal of this agreement, which has been in place since 1995 and has given us such success –both in terms of sporting results and technological development.

“We have two exceptional riders in Marc Marquez and Dani Pedrosa, who represent Repsol Values perfectly. This bond with the highest level of competition is the best impulse to improve as a global company, to investigate and develop cutting edge fuels and lubricants. Our alliance with Honda is an example of teamwork, completed by two riders who are ambassadors of our values –such as integrity, responsibility, bravery, enthusiasm and overcoming adversity.”

Shuhei Nakamoto, Honda Racing Corporation Executive Vice President, commented: “There is no better moment to celebrate this renewal, after a fantastic 1-2 finish in Germany and now we’re 1-2 in the Championship. We are very happy to extend our partnership with Repsol, which is not only a sponsorship agreement but key technical relationship. With the new 20 litre fuel rules in 2014, we have worked closely with Repsol and we are proud to share our successes both now and in the future.”

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Toyota to Sponsor Special Olympics World Games Los Angeles 2015

Toyota has announced today a partnership with Special Olympics World Games Los Angeles 2015 (LA2015).

The World Games will take place in Los Angeles beginning July 25, pills 2015.

“Special Olympics has a life-changing impact on everyone who experiences it, order both on and off the competition fields,” said Michael Rouse, vice president of diversity, philanthropy and community affairs for Toyota Motor Sales, U.S.A., Inc. “Education is one of Toyota’s core philanthropic priorities, and the World Games is an inspiring event that unites the international community around the values of inclusion and acceptance. We look forward to sharing the power of the Games with as many people as possible and are proud to have a role in supporting this global event.”

Toyota’s participation in the Games includes the use of 400 vehicles by LA2015, the organising committee for the Special Olympics World Games, in addition to dealer involvement across the U.S, activating the power of employee volunteerism at competition centers, athlete village sponsorships and communication activities which support education and advocacy for people with intellectual disabilities. While this marks Toyota’s first time sponsoring the World Games, the company has built a 28-year-long relationship with the Special Olympics movement in Southern California.

“It’s an honor to have Toyota, a world-class brand, join the LA2015 effort as our official automotive partner,” said Patrick McClenahan, president and CEO of LA2015. “Toyota’s enthusiasm for the World Games will have a lasting impact as we jointly celebrate the courage, determination and joy of our athletes.”

TI Automotive to Sponsor SRT Motorsports for Brickyard Grand Prix

TI Automotive will serve as the primary sponsor for the SRT (Street and Racing Technology) Motorsports No. 91 Dodge Viper SRT GTS-R in the IMSA TUDOR United SportsCar Championship’s Brickyard Grand Prix at Indianapolis Motor Speedway on Friday, July 25.

As part of the agreement, TI Automotive, a leading global supplier of automotive fluid systems, will partner with SRT Motorsports as a team associate sponsor for the remainder of the 2014 season.

“TI Automotive is proud to be a partner with the SRT Motorsports team, as it provides us an opportunity to move our technical relationship with SRT engineers from the street to the track,” said Al Deane, chief technology officer for TI Automotive. “Our involvement in the series will also introduce TI Automotive to a wider audience by supporting an iconic race car at a truly iconic race track. We look at this sponsorship as fueling our mutual passion for street and racing technology development.”

TI Automotive currently supplies the high-performance fuel pump module system to the production Viper and the recently released Dodge Challenger SRT Hellcat.

“On behalf of SRT Motorsports, I’d like to welcome TI Automotive to the team as sponsors of the No. 91 Viper SRT GTS-R,” said Ralph Gilles, President and CEO, SRT Motorsports, Chrysler Group LLC.  “It’s exciting to see TI Automotive, who is a great partner on the product side, grow to support our Viper racing program and we look forward to working with them as a partner for the remainder of the 2014 season. As part of the sponsorship, a unique livery has been created for the No. 91 Viper to showcase the TI Automotive colors at the Indianapolis Motor Speedway.”

In honor of the new partnership, the No. 91 Dodge Viper SRT GTS-R will sport a new livery for the IMSA TUDOR United SportsCar Championship’s Brickyard Grand Prix at Indianapolis Motor Speedway.  The vehicle will feature a white body with a bold, bright green stripe outlined in dark blue from nose to tail. TI Automotive’s blue-and-green Fluid thinking™ icon will sit atop the roof and on other key points across the vehicle.

“We think the SRT Motorsports group came up with a great look for a race car,” said Deane. “It’s certainly something that our 24,000 employees in 130 worldwide locations will be thrilled to see and cheer for. We look forward to seeing it on the track and in the winner’s circle.”

Rothaus to Sponsor VfR Aalen

Bundesliga 2 team VfR Aalen have signed Baden State Rothaus AG as an exclusive beer partner of the club.

The deal brokered by Germany’s leading sports rights agency SPORT FIVE was agreed for two years and applies to the 2nd Bundesliga and for the third league. In addition to the official title of “exclusive partner” of the VfR Aalen Rothaus, the brand also receives TV-related advertising services, presence at press setbacks and the team bus, a contingent of business seats and season tickets and various branding at the kiosks in the stadium circulation.

“The VfR Aalen has a strong fan base that we want to address with this partnership. In the context of the commitment, we are next to the beverage delivery and actions within and outside the stadium for the fans to perform,” says Christian Rasch, the sole director of the Rothaus brewery.

“We are very pleased that the Baden State Rothaus AG sets the VfR and will use the sponsorship commitment for himself and his corporate communications,” explains Carl Ferdinand Meidert, member of the VfR Aalen. “The commitment shows how attractive the VfR as an advertising partner.”

FC Barcelona Inks Tecate Sponsorship Deal in Mexico

FC Barcelona have announced a new sponsorship agreement with beer company Tecate who will be the La Liga club’s official sponsor in Mexico until 2019.

The deal means that Barça will continue to partner with leading brands in priority markets. 

FC Barcelona supporters in Mexico will be able to enjoy exclusive experiences and unique activities organised by Barça and Tecate

Laurent Colette, doctor FC Barcelona commercial director, click said: “The agreement will help to consolidate the Club’s position in Mexico.

“It is an honour to be able to partner with a brand that shares so many values with FC Barcelona, cheap such as innovation, proximity to the people, teamwork and ambition. It will help us to consolidate our position in  Mexico, a country where we have one of our biggest followings.” 

CM brand manager Franco Maria Maggi, added: “This alliance makes Tecate the first Mexican beer brand to sponsor one of the best football teams in the world. Sponsoring FC Barcelona forms part of the strategy to make Tecate the biggest selling beer in Mexico.”

Buffalo Bills Announces Yancey’s Fancy as Official Partner

National Football League (NFL) franchise Buffalo Bills today announced a partnership with Yancey’s Fancy, New York’s artisan cheese. 

As part of the agreement, Yancey’s Fancy will become the Official Cheese of the Buffalo Bills.

The partnership brings together two iconic brands and will engage fans with unique and exciting programming throughout the year, including endorsement opportunities from John Murphy, the Voice of the Bills. Yancey’s Fancy will also become the presenting sponsor of Bills Friday on buffalobills.com, giving fans the opportunity to win Bills and Yancey’s Fancy prize packs during the 2014 season.

Yancey’s Fancy will incorporate their artisan cheese into various dishes served at Ralph Wilson Stadium’s concession stands, suites and clubs including the artisan cheese and charcuterie board, poutine, macaroni and cheese, sandwiches and wraps.

“We are proud to align with Yancey’s Fancy, a high quality, hometown brand that has built a loyal customer base not only in Western New York, but throughout the country,” said Bruce Popko, Bills Chief Revenue Officer. “Bills fans will be thrilled to see their products featured on the new, enhanced menu at Ralph Wilson Stadium as well as through unique promotions such as Bills Friday where fans can submit photos showcasing team spirit to win Bills and Yancey’s Fancy prize packages throughout the season.”

The partnership also includes LED ribbon board signage during all Bills home games at Ralph Wilson Stadium.  In addition, Yancey’s Fancy will become an official sponsor of Bills Training Camp held at St. John Fisher College in Rochester, NY.  This will include on-field signage, the ability to sample their products at each night practice and various other hospitality opportunities.

“The Buffalo Bills have a very dedicated and loyal fan base,” said Wayne Henry, President and CEO of Yancey’s Fancy. “Joining forces with the Bills is a very fitting example of our dedication to Western New York and to the people here.”