The British Judo Association have announced a new sponsorship deal with cimac, the exclusive distributor of adidas martial arts and boxing equipment.

An agreement has been reached with the distributor to supply the Great Britain squad with adidas branded apparel and judo gis so that they are prepared as they step out on the tatami in world tour events including the European Championships in Glasgow on the 8-12 April 2015.

The company will act as the official supplier to JudoStore (BJA’s online shop) and some of the new range of adidas t-shirts will be available at European Open for women this October. Through this partnership clubs, coaches and individuals will be able to benefit from the relationship through online promotions and discounts.

Podium and podium potential athletes at the British Judo Centre of Excellence will receive tailor made Judo Gis and there will be tracksuits, bags, polo shirts and other judo leisure wear and apparel distributed to staff.

Andrew Scoular British Judo Chief Executive said: “We are delighted to sign up to such a high profile sponsor such as adidas and cimac who have been supplying Martial Arts and Boxing since 1975.

“It is an opportunity to benefit from Adidas’ global reach – as British Judo’s official supplier for judo gis.

“This was following a robust tendering process to find the best company to fit both squad and BJA shop requirements. It is a fantastic position to be in ahead of the Rio 2106 Olympic Games.”

David Mills Managing Director of cimac said: “We are both excited and honoured to be sponsoring British Judo and look forward to enjoying in their success over the next few years.”

Nigel Donohue, Performance Director for British Judo added:

“It is fantastic news that CIMAC are sponsoring the GB Team with Adidas sportswear, training and competition kit.

Adidas produce performance clothing for elite performance and we are delighted that will be able to kit out our GB Team with quality kit that both looks great and provides a performance edge which I am sure will contribute to the success of the team over the next few years.”

Scottish Rugby have today agreed a partnership with soft drinks manufacturer A.G. Barr who will be designated the Official Soft Drink Partner.

The deal will see the Scotland national team, herbal Scotland 7s team and the country’s two professional clubs, sale Glasgow Warriors and Edinburgh Rugby supported for the next two seasons by A.G. Barr’s range of brands, including IRN-BRU, Scotland’s favourite soft drink, Strathmore spring water and Barr Cola.

The players will be hydrated by Strathmore water and rugby fans will also be able to enjoy the full range of A.G. Barr brands at all matches at BT Murrayfield and Scotstoun Stadium.

Furthermore, A.G. Barr also becomes the Official Soft Drink Partner of the Emirates Airline Glasgow 7s.

Adrian Troy, Head of Marketing at A.G. Barr, said: “We’re delighted to be partnering with Scottish Rugby because rugby has always had a special place in the hearts and minds of Scots.

“We hope that across our portfolio of brands, we can play our part in continuing to build participation and involvement with the sport. The Rugby Sevens at Glasgow 2014 was one of the real highlights of a phenomenal Commonwealth Games so it’s a great time for us to be getting involved.”

Dominic McKay, Director of Commercial Operations, Communications and Public Affairs for Scottish Rugby said: “We’re delighted to welcome A.G. Barr to our growing portfolio of commercial partners.

“IRN-BRU, in all its manifestations, is an iconic Scottish product, enjoyed by many, and there’s considerable synergy in its new relationship with Scottish Rugby.

“IRN-BRU is renowned for being a fantastic supporter of Scottish sport and for bringing its unique personality to everything it does. We’re looking forward to working together to take rugby to a new audience.”

German sportswear company Puma have renewed their partnership with Newcastle United who will remain the Premier League club’s official kit supplier into the next decade. 

Puma have supplied the Magpies’ kit, replica and training wear since the 2010/11 season and this announcement follows hot on the heels of the reveal of the Club’s 2014/15 PUMA home kit.

Lee Charnley, managing director at Newcastle United, said: “We are absolutely delighted that Puma will continue to be our official kit supplier.

“Since coming on board in 2010/11, PUMA has been an important and committed commercial partner and we look forward to strengthening our relationship into the next decade.”

Paul Spencer, general manager, PUMA UKIB, added: “The partnership we have with Newcastle United is an important one to PUMA as we continue to strengthen our brand presence in football.

“The long-term nature of the new contract demonstrates our commitment to the club and its fans. Newcastle United has a rich history with a loyal fan base and it’s a privilege to continue in our role as official kit supplier.”

Nissan has confirmed Barcelona and Spain midfielder, capsule Andrés Iniesta, as well as Brazil and Paris Saint-Germain captain, Thiago Silva, as their first global ambassadors for its UEFA Champions League partnership.

Iniesta and Silva will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience. They will play a pivotal role over the course of the 2014/2015 season, starting with a lead role in Nissan’s new UEFA Champions League advertising campaign which will premiere globally during the live televised coverage of the UEFA Super Cup on 12th August 2014.

“Nissan is absolutely delighted to welcome Andrés and Thiago to the Nissan family as our UEFA Champions League ambassadors and we are really excited that they will be heavily involved in our brand new global advertising campaign,” said Bastien Schupp, Vice President, Marketing, Nissan Europe. “As two of the game’s leading players who have won multiple titles between them, Andrés and Thiago will bring their passion and enthusiasm to Nissan and together we will innovate to excite the fans.”

The players will feature in a series of television commercials which will demonstrate how innovation is key, both on and off the field, to creating excitement for football fans and drivers. In addition to the advertising campaign, Andrés Iniesta and Thiago Silva will feature in a number of personal appearances, match day events, social media content and more.

Andrés Iniesta said, “I’m thrilled to work with Nissan on their partnership with the UEFA Champions League. Having won the tournament three times in my career, the competition is very special to me and takes a tremendous amount of hard work and innovation to win. It remains one of the most exciting competitions in the world, and I’m looking forward to sharing that with the fans.”

Thiago Silva comments, “I’m very happy to be working with Nissan over the upcoming football season. The UEFA Champions League is a great tournament which features some of the best teams, players, managers and innovators in the game. The week-in-week-out drama on and off the pitch over a season truly excites and is what fans thrive on.”

Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018.

{jcomments on}

Aviva Premiership team London Irish have signed a new two-year partnership with GAP Group Ltd, buy sale | their third commercial deal in the last week.

In the last week they have partnered with Powerday and Volkswagen adding to their growing partnership portfolio.

GAP come on board as an official London Irish sponsor for the next two seasons and will have their logo appear on the back of right leg on the shorts of the London Irish first team kit for all Aviva Premiership, LV=Cup and European matches. GAP will also enjoy extensive branding and hospitality rights at London Irish home games played at the Madejski Stadium as part of the Exiles campaign in the Aviva Premiership, The European Challenge Cup and the LV=Cup.

During London Irish home fixtures at the Madejski Stadium, GAP will receive widespread in-stadium branding presence on touchline boards and throughout concourse areas as well as adverts on the ground’s big screen.

Mark Anderson, Commercial Director at GAP commented: “Our sponsorship deal with London Irish marks an important development for GAP. We are working hard to raise our brand awareness across the whole of the UK, particularly in London, and this is an ideal platform to help us achieve that goal. We wish London Irish lots of success in the season ahead and are delighted to be a major sponsor of the club.”

London Irish Commercial Director Jim O’Toole welcomed Gap to the Club’s commercial family: “We are excited to be working with GAP at a key time in their national development and look forward to developing joint promotional campaigns that will have a measurable impact on the Company’s growth.”

National Fooball League (NFL) franchise Buffalo Bills have extended their partnership with M&T Bank for a further five years.

M&T Bank, viagra sale a partner since 1985, will remain the Official Bank of the Buffalo Bills and will launch a new M&T Family Zone in Ralph Wilson Stadium as part of the revamped deal.

The 500-seat Section 105 within Ralph Wilson Stadium has been converted into the M&T Family Zone, creating a family environment on gameday featuring visits by Billy Buffalo and a free giveaway to all fans in the section. Fans in this section will also have the option of purchasing parking in a specially designated 50-space parking lot off Abbott Road, adjacent to a convenient, newly designed entry gate serving the M&T Family Zone.

“The Buffalo Bills are thrilled to announce the continuation our longstanding partnership with M&T Bank” said Russ Brandon, Bills President and CEO.  “With the extension of this partnership we will continue to grow and enhance our community engagement which includes improving the fan experience on gamedays thus showcasing our collective commitment to making this region a better place to live.”

Another term of the deal ensures the enclosed, climate-controlled seating area in the southeast corner of RWS will continue to be named the “M&T Club” for the next five years.

“The success and future of the Bills is important to fans across Western New York and we see many great reasons to renew our sponsorship with the team for five more years. This partnership allows M&T to bring some exclusive offers to our own customers and new opportunities, such as the M&T Family Zone, to the team’s passionate fans,” said Peter Eliopoulos, senior vice president and chief marketing officer for M&T Bank.