Virginia Tech University Partner with Union First Market Bank

August 28, 2014

Virginia Tech University have signed a multi-year partnership with Union First Market Bank for the local financial institution to sponsor Hokies’ Athletics.

For Union, anesthetist the Commonwealth of Virginia’s largest community banking organization, the new agreement represents its largest ever commitment to the University as the bank embarks on its first athletics sponsorship to connect with Virginia Tech fans.

The athletics sponsorship, brokered by IMG, the university’s multimedia rights partner, positions Union as the first partner to secure a presenting sponsorship of a gate and concourse plaza in 65,000-seat Lane Stadium. Additionally, the banking organization will serve as Presenting Sponsor of the Union Halftime Show during all Virginia Tech football & men’s basketball radio broadcasts on the Virginia Tech IMG Sports Network.

“Union is excited about this unique partnership,” said Billy Beale, Chief Executive Officer of Union First Market Bank. “Combining an athletic sponsorship with an academic partnership is a first for Union. As the largest community bank headquartered in Virginia, we understand the importance of entrepreneurship to the Virginia economy and believe this partnership will build the skills necessary to successfully start new ventures in the Commonwealth. Union is committed to improving financial literacy and building financial acumen to empower the next generation to create new jobs and make sound financial decisions.”

“Through this unique partnership, Union is directly supporting Virginia Tech Athletics, our faculty, and our students,” said Whit Babcock, Virginia Tech Director of Athletics. “This is a progressive athletics and University partnership model that demonstrates the positive impact a collaborative approach can have on Virginia Tech and our community.”