Hisense Signs Three Race Lotus F1 Sponsorship Deal

August 28, 2014

Electronics manufacturer Hisense has agreed a sponsorship deal with Lotus F1 for the forthcoming Italian and United States Grands Prix.

As part of the deal, case the Hisense logo will have prominent sidepod placement of the team’s E22 as well as on the air box for the Abu Dhabi Grand Prix. The branding is part of a global promotion by the world-leading provider of flat panel TVs, anabolics household appliances and mobile communications.

Headquartered in Qingdao, China, Hisense joins the team’s portfolio of partners for three of the most popular races of the year, with the Italian Grand Prix taking place at Monza on 5-7 September, the United States Grand Prix at Austin, Texas on October 31-November 2 and the season-ending Abu Dhabi Grand Prix at Yas Marina on November 21-23.

Matthew Carter, Lotus F1 Team CEO, commented on the deal: “We are thrilled that Hisense has chosen Lotus F1 Team to enhance and strengthen its continued global development.

“Headquartered in China, Hisense has shown impressive development and worldwide expansion as a challenger brand, something which Lotus F1 Team can relate to closely as we continue to challenge on the track. Hisense has shown it recognises the value of sports marketing on several occasions and to have Lotus F1 Team identified as a key association as part of Hisense’s growth is a substantial compliment.”  

Dr. Lin Lan, Hisense Vice President, said: “Joining with Lotus F1 Team at the Italian, United States and Abu Dhabi Grands Prix is a very exciting prospect. As we grow our brand awareness globally, we aim to use proven partnerships that we know will deliver. Formula 1, and in particular Lotus F1 Team, has huge potential and we are looking forward to working together over the coming months.”

The deal follows the recent announcement of Hisense extending their sponsorship of the Australian Open.

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