Aviva Premiership team Exeter Chiefs have agreed a sponsorship deal with forklift truck provider Doosan Industrial Vehicle UK.

As part of the deal, price sale the company’s logo will be carried on the club’s first XV shirts throughout the 2014/15 season.

Tim Waples, help Director of Doosan Industrial Vehicle UK said: “We are very pleased to join Exeter Chiefs at such an exciting time for them. The Chiefs are strong, rugged and powerful, like our vehicles, so here’s to success for us both in 2014/15.

“Our other sporting sponsorships include the British Open golf championship, won recently by Rory McIlroy. Winning the LV= Cup showed the Chiefs are can enjoy similar success and we’re delighted to be involved with them.” 

The Portugal Masters will remain at the Oceânico Victoria Golf Course for at least another three editions after a new agreement was confirmed, extending the current deal until 2016. 

Oceânico has hosted every one of the previous seven editions of the prestigious tournament, providing not just an excellent golf course but warm hospitality for players, staff and spectators.

The deal is one of several new agreements for the tournament, which yet again has a strong field confirmed for its eighth edition, from October 9-12.

World-leading airline Emirates will be the event’s Official Airline until 2017, while three-year agreements have also been signed with Tivoli Hotels (Official Hotel of the Portugal Masters) and Bobby Jones (Official Clothing).

In addition, the Portugal Masters has also announced Your Golf Travel as the Official Golf Travel Partner for 2014 and 2015, and MARKA wines as the Official Wine for this year’s event, which carries a prize fund of €2million.

Christopher Howell, Oceânico Group Chairman, said: “The Oceânico Group remains committed to supporting one of the most recognised tournaments on The European Tour calendar and will yet again see one of its seven championship venues offer a stern test to a field packed full of players looking to surge up The Race to Dubai.

“Investment in golf has been at the very core of Turismo de Portugal’s tourism strategy and nowhere has this been more evident than on the Algarve. Oceânico’s partnership with both The European Tour and Turismo de Portugal and their joint commitment to golf at all levels has provided the ideal platform to stage the Portugal Masters, which now celebrates its eighth successive year as one of the most popular stops on The European Tour calendar.

“Regarded as one of the finest golfing regions anywhere in the world, the Algarve has some of the finest courses on offer. Spearheaded by Oceânico’s portfolio of seven championship courses, the demand for high-class golf from a wide variety of markets continues to flourish on the Algarve.

“With attendance expected to surpass 40,000, and with more interactive activities for all age groups than ever before, organisers and partners are confident the 2014 Portugal Masters will be the best to date. This event only strengthens Portugal and Oceânico’s position as major players in golf around Europe and the rest of the world.”

David Quito, Emirates’ Country Manager Portugal, said: “Engaging with our customers and fans through sports has been part of Emirates’ brand strategy since our early days. It makes sense for us – as an airline that connects the world – to align our brand with prestigious golf tournaments where the world’s most talented players come together.

“We are excited to be a part of this exciting tournament here in Portugal and wish all competitors the best of luck.”

Alexandre Solleiro of Tivoli Hotels said: “We are very proud to host the Portugal Masters at Tivoli Victoria, which has been Official Hotel to this event since its opening in 2009. Portugal Masters has played a key strategic role in the hotel’s success as the Algarve’s leading golf hotel.

“We are thrilled to confirm our partnership with The European Tour, for these next three years. It is sure to be a unique showcase for the Tivoli Victoria’s outstanding facilities and services as well as for the Algarve’s golf courses, to Europe’s finest golfers.”

Grahame Jenkins, Director of International Business for Bobby Jones, said: “The Portugal Masters is one the most highly anticipated events on the European Tour calendar, so we are delighted to become its official apparel partner.

“This is the first time that Bobby Jones has supported a European Tour event and this three-year agreement gives a clear indication of how important Europe is to the Bobby Jones brand. We are very much looking forward to seeing the action unfurl at the Oceanico Victoria Golf Club this October.”

Euan Gillon, Your Golf Travel, said: “Your Golf Travel can make a real contribution to the Portugal Masters on a number of fronts, driving spectators through the gates and adding value to their experience. Our sponsorship of a flagship European Tour event at the heart of European golf tourism is a natural fit.

“Come to the tournament and you’ll have the chance to claim a free beer at each of Your Golf Travel’s bars – during the day at the event or later at Vilamoura Marina. We look forward to working closely with The European Tour in the coming years.”

The 2014 Portugal Masters will be played a fortnight after The Ryder Cup at Gleneagles, and two members of the European team – Frenchman Victor Dubuisson and Scot Stephen Gallacher – will tee it up at Oceânico Victoria.

Ben Ainslie Racing (BAR) Team Principal, Sir Ben Ainslie, has launched a new team partnership with Yamaha Motor in the UK. 

Both Scorpion and Yamaha are working closely with the America’s Cup team to build bespoke vessels that concentrate on BAR’s core sustainability goals. 

Andy Pumfrey, New Business Divisional Manager, of Yamaha, commented, “We are delighted to support Ben Ainslie Racing as the team embarks on the new challenge of bringing The America’s Cup home.

“Yamaha has been the outboard of choice for the British Sailing Team’s coaching RIBs for many years and for thousands of running hours, throughout Ben’s sailing career and many Olympic medal successes. 

“Yamaha also brings its global experience from previous America’s Cup Campaigns so that together we set the benchmark for chase boats with the new Scorpion.’ 

Although a first collaboration for the team, Yamaha and Scorpion have had a working partnership for many years and Scorpion has been a supporter of BAR’s America’s Cup bid since 2012. Over the past year Scorpion has significantly researched the development of RIB hull design, resulting in high performance, safe, comfortable and efficient RIBs. 

Sir Ben Ainslie added: ‘As well as being extremely reliable, versatile and adaptive, Scorpion and Yamaha are both innovative companies which makes for a really exciting partnership for BAR. 

“We are looking to race sustainably for the America’s Cup and across the team, from sailing, design and shore side, we will work closely with them both to build and develop new technologies whilst delivering this goal.”

Research from YouGov/SMG Insight has revealed that over a third of British adults aged between 18 and 34 are planning to watch this season’s English Premier League on television outside of their own home.

23 per cent of viewers within that age group plan to watch football matches at a pub or club, while 11 per cent of respondents are most likely to go round a friend’s house to watch a game. 51 per cent said they planned on watching games at home.

Founder and managing director of IMG Insight, Frank Saez, said: “The age group of 18 to 34 year olds is an extremely important group of viewers to advertisers and sponsors. They are the first to have the latest gadgets and less likely to have developed brand loyalties.

“Yet out-of-home viewing in many cases is still considered to be value-added beyond traditional TV ratings. Our international consumer panel provides us with the ability to monitor out-of-home sports viewing with precision on a regular basis. This study is the first of several viewing studies planned for this season.”

The organisers of the 2015 Gwangju Summer Universiade have signed Lotte Chilsung Beverage Co. as an official sponsor. 

As an official partner of the Games, pilule Lotte Chilsung Beverage Co. will provide water and beverages for all participating athletes, find referees, vcialis 40mg and judges, as well as volunteers.

Lotte Chilsung will produce a special edition product with the Gwangju Universiade logo and promote through various media outlets, such as TV and online commercials.

Yoon Jang-hyun, Chairman of GUOC, commented: “We are thankful that a leading beverage company such as Lotte Chilsung has been able to join us as an official sponsor for the Games.” He also added,”As the Universiade is the only multi-sporting event with the participation of global university students, it is expected that Lotte Chilsung will also be able to grow into a global brand through this sponsorship.”

“It is very meaningful that Lotte Chilsung could participate as a sponsor for the Gwangju Universiade”,Lee Jae-hyuk, CEO of Lotte Chilsung commented. “We will provide all the necessary support needed for a successful delivery of the event.”

New Co-Chairman Announced

Also Kim Hwang-sik, former Prime Minister of Korea, was elected as Co-Chairman of GUOC, after Chung Ui-hwa had stepped down from the position, and Chung Ui-hwa became an honorary chairman of GUOC.

im Hwang-sik, is originally from Jangseong of the South Jeolla Province and has served as the Chairman of Board of Audit and Inspection before taking on the role of Prime Minister from 2010 to 2013.

In accepting the role of Co-Chairman of GUOC, Kim commented, “With all of the various experiences from participating in the government administration, I will put forth great effort into making the Gwangju Universiade a successful event happening right here in the city of Gwangju, a place which feels like home. In order to prepare a seamless event, the government, the Gwangju city and the citizens must work strenuously together for the 2015 Gwangju Summer Universiade.”

Newly rebrande NBA franchise Charlotte Hornets announced today that the organisation has teamed up with Food Lion on a multi-year, multi-faceted partnership that establishes Food Lion Feeds as the Official Hunger Relief Partner of the Charlotte Hornets.

The two organisations tipped off the partnership this afternoon at Highland Renaissance Academy in Charlotte, N.C., by distributing more than 9,500 meals to 300 school families with the help of Second Harvest Food Bank of Metrolina’s mobile food pantry.  Hornets players Michael Kidd-Gilchrist and Cody Zeller lent a helping hand by participating in today’s meal distribution.  The partnership and food donations are part of Food Lion’s inaugural Week of Service and the company’s commitment to provide 500 million meals by the end of 2020.

“We are extremely happy to welcome Food Lion Feeds as the Official Hunger Relief Partner of the Charlotte Hornets,” said Hornets Sports & Entertainment President & COO Fred Whitfield. “Food Lion Feeds and the Charlotte Hornets share a desire to assist in our community and are committed to help end hunger in the Carolinas. Hunger is a growing concern and with this partnership, both organizations can continue to join forces to provide the necessary resources to those in need.”

As the Official Hunger Relief Partner of the Charlotte Hornets, Food Lion Feeds has committed to provide more than 300,000 meals over three years, including continued support of the Charlotte Hornets Foundation’s annual Cornucopia event, which provides 1,000Thanksgiving meals to low-income families. In addition, the Hornets and Food Lion Feeds will donate 200 turkeys to WFNZ’s (610 AM) annual Street Turkeys initiative.

“We are honored to serve as the Official Hunger Relief Partner of the Charlotte Hornets,” said Beth Newlands Campbell, President of Food Lion.  “When I was a store manager, I saw firsthand the tough choices customers are sometimes forced to make to feed their families. In difficult times, many people have to decide whether to pay rent, buy groceries or purchase gasoline to get to work, because they simply cannot do all three.

“At Food Lion, we believe no one should have to choose between dinner and paying rent or gasoline and buying groceries. We’re committed to working to end hunger and making the lines shorter at Charlotte feeding agencies through Food Lion Feeds.”