Mediaset Awarded Final UEFA CL Broadcast Package

December 23, 2010

Mediaset have secured the rights to the UEFA Champions League premium package which includes free-to-air coverage of 16 exclusive Wednesday first choice live matches, the Saturday final (which will be simultaneous with Sky Italia), highlights on both Tuesdays and Wednesdays as well as the UEFA Super Cup. Mediaset will broadcast the UEFA Champions League matches on Italia 1 and Canale 5.

In line with UEFA’s platform neutral approach, the rights to both UEFA club competitions will also be shown on the internet and through mobile technology via and via Mediaset’s mobile portal.

Guy-Laurent Epstein, Marketing Director of UEFA Events SA, said: “UEFA is excited at the prospect of extending its partnership with Mediaset. They have proved their commitment to the UEFA Europa League helping establish it as a high quality property in the market. This renewal will help to further consolidate the positioning of the competition in Italy.

“In addition, Mediaset’s coverage of the UEFA Champions League on the two leading commercial free-to-air channels in Italy, Canale 5 and Italia 1, will ensure football fans throughout Italy great access to the competition.”