Following in the footsteps of Sky Italia and Al Jazeera, Fox Sports have agreed to renew their exclusive rights deal to broadcast the UEFA Champions League in the U.S. and Caribbean for an additional three-years until 2014/15. The package also includes the rights to the 2012, 2013 and 2014 UEFA Super Cup’s.

The footage will be aired over the company’s various platforms including Fox Sports, Fox Soccer Channel, Fox Soccer Plus,Fox Deportes, Fox Sports Net and FX and also FOXsoccer.tv, the online video streaming service.

The current deal held by Fox is in its second year and is the first time that the company have purchased the rights to air every single Champions League game, 146 in all.

David Hill, chairman and CEO of Fox Sports Media Group: “The foundation of Fox Sports’ success has always been to showcase the best sports events possible. Our enhanced commitment to the UEFA Champions League for three additional seasons means that the Fox Sports Media Group will remain America’s home for the absolute best in international club soccer.”

Luxury swiss watch brand TAG Heuer has been announced as the official timekeeper and timepiece of the Bank of America Chicago Marathon.

Adding to its title as the official timekeeper and timepiece of the TCS New York City Marathon, this partnership is one element of TAG Heuer’s global “Don’t Crack Under Pressure” campaign, which celebrates the achievements of individuals who challenge themselves to reach a goal they once thought impossible.

“The Bank of America Chicago Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength,” said TAG Heuer North America President and CEO, Ulrich Wohn. “Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals.”

A member of the World Marathon Majors, the Bank of America Chicago Marathon also assists in raising millions of dollars for a variety of charitable causes while generating more than $253 million in annual economic impact to its iconic city.

“TAG Heuer is an iconic brand recognized for their longstanding history in sports and innovation and one that aligns perfectly with the Bank of America Chicago Marathon,” said Carey Pinkowski, Executive Race Director. “We are thrilled to partner with them to celebrate the individual achievements of these runners who have dedicated months to training for this iconic race.”

MP & Silva have required the broadcasting rights from leading Brazilian media company Globo, to show top-flight Brazilian soccer across six Asia-Pacific territories. Amongst the nations which the top sports marketing and media company will cater for will be Indonesia and Australia.

Two live matches from the top Brazilian league, Campeonato Brasileiro de Serie A, will be shown in each round as part of the rights package. The company will also distribute Globo’s ‘Brazilian Football Magic’ programme along with highlights packages.

Carlo Pozzali, chief executive of MP & Silva Americas stated: “We strongly believe that Brazilian club football possess huge potential in the global marketplace, particularly in Asia. With Brazil hosting the 2014 Fifa World Cup and the domestic economy continuing its robust growth, there is major investment being channelled into Brazil’s domestic football and its supporting infrastructure.

“Brazilian clubs will be in a strong position to retain their best players and we believe that our partnership with Globo will further develop the Brasileirao by opening up new international markets and unlocking new revenue streams through stronger media distribution to Asian channels and broadcasters.”

The United States Olympic Committee (USOC) has extended its partnership with Chobani, see the No.1-selling greek yogurt brand in America, through 2020.

Through this extension, Chobani will serve as the official yogurt provider to Team USA for the 2016 Olympic and Paralympic Games in Rio de Janeiro, Brazil, 2018 Olympic and Paralympic Winter Games in Pyeongchang, South Korea, and 2020 Olympic and Paralympic Games in Tokyo, Japan.

“Chobani has served as an important addition to our roster of partners, and we are thrilled the company will remain in the USOC sponsor family through 2020,” said USOC chief marketing officer Lisa Baird. “Through its ongoing commitment to creating healthy products and promoting healthy lifestyle choices, Chobani has been an integral partner in our mission to support the competitive aspirations of current and future Team USA athletes, many of whom include Chobani in their diets and training regimens.”

The USOC first announced its partnership with Chobani in 2012, representing a new category in its roster of industry-leading sponsors. In 2014, Chobani packaging featured winter sport icons with the tagline, “naturally powering Team USA.” Through the terms of the new agreement, Chobani will continue to carry the Team USA logo through the 2020 Olympic and Paralympic Games.

“Our partnership with Team USA couldn’t be a more natural fit, and we’re extremely proud to continue helping these athletes on their journeys for gold,” said Peter McGuinness, Chobani chief marketing and brand officer. “Like the athletes and teams we’re naturally powering, we strive to deliver our best each and every day.”

A wide range of Chobani products will continue to be made available to athletes living or training at the U.S. Olympic Training Centers in Colorado Springs, Colo., Chula Vista, Calif., and Lake Placid, N.Y. In addition, USOC dietitians and culinary teams will continue to work closely with Chobani to incorporate the high-protein food into pre-competition and training menus.

Serevi Rugby, a leading provider of on-field programming and conditioning for players and coaches from beginner to the U.S. National Team, today announced BLK as the official apparel partner for Serevi’s wide range of programming from youth to elite level players.

Beginning this past weekend at the USA Rugby Academy powered by Serevi in Los Angeles, Serevi athletes will wear a full range of cutting edge, high performance BLK apparel.

“The BLK partnership not only provides us with high quality, contemporary, rugby-specific performance apparel, but just as importantly with an aggressive, shared vision for growing the game,” said Ross Young, CEO of Serevi Rugby.

“Like us, they are a young, exciting company set on growing rugby from a grassrootslevel here in the U.S., but also expanding the game in emerging rugby nations in the lead up to the 2016 Rio Olympics and beyond.”

With BLK recently announcing a partnership with USA Rugby which will see the rapidly expanding sports brand provide all men’s and women’s national teams with on field apparel and supporter ranges for the next three years, CEO Tyron Brant said the Serevi Rugby announcement was a perfect opportunity for BLK to embrace Rugby pathways from grassroots through to elite level across the United States.

“We recognize and value Serevi Rugby’s efforts in growing the game of rugby in North America, so there was a natural fit for us to work together in this quickly emerging market,” Brant said.

“As we seek further opportunities to expand our high performance garments into new parts of the world, we’re excited about the passion and determined approach Serevi is taking to improving skills and introducing new athletes to the sport.”

Ford Canada have acquired naming rights to the square outside the Air Canada Centre in downtown Toronto as part of a five-year renewal of its sponsorship deal with Maple Leaf Sports and Entertainment Ltd.

The renewed and expanded sponsorship deal will also include Ford-branded signage at the Air Canada Centre. The building adjacent to the square, medicine which houses condominiums and the 3, sale 000-square-foot Real Sports Bar, stuff will continue to be called Maple Leaf Square.

The renewal agreement came into effect on July 1 and financial details of the sponsorship deal were not disclosed.

“They came to us and started talking to us about ways they could meaningfully impact fans at our games, not just with more signs,” said David Hopkinson, MLSE’s chief commercial officer.

Another element of the expanded marketing partnership will involve Ford giving away 200 tickets per Leafs‘ game. The majority of the tickets will be for seats in a new specially-marked area in the 600 section of the ACC called the Ford Fan Deck. Despite the team’s less than winning record, access to Leafs’ tickets has always been difficult for many fans, since roughly 80 per cent of seats for home games are spoken for by season ticket holders. The rest sell out quickly.

Rick Ware Racing have announced video game producer Retro Infinity Inc will sponsor the team for the 28th NASCAR Nationwide Series race of the season at Dover International Speedway. 

“NASCAR provides an exciting environment in which to provide awareness and showcase our mobile gaming products, viagra sale and we look forward to further enhancing the fan experience at home, erectile at the track and on the go for these races, case ” says Retro Infinity Inc. CEO Eric Mitchell.

Hill, 21, will make his fifth NASCAR Nationwide Series start of the season at the “Monster Mile” Saturday. Hill has competed in three events for Rick Ware Racing this year, most recently at Bristol (Tenn.) Motor Speedway last month. Hill competed for the Thomasville, North Carolina-based team earlier at Dover International Speedway, where he maneuvered a season-best finish of 21st, after starting 25th.

“I’m excited to represent Retro Infinity this weekend at Dover,” said Hill. “It’s always refreshing to welcome a new sponsor to the sport, especially one that can relate to NASCAR fans across the country. We had a solid run at Dover earlier this year, so we’ll return this weekend and hope we can do a little better.”

The Port Tobacco, Maryland driver will make his fifth career Nationwide start at the 1.0-mile concrete oval Saturday. In his previous four runs, Hill negotiated four top-25 finishes, including a track best of 21st occurring in June.

“I enjoy competing at Dover,” added Hill. “It’s a cool track, but one you need to have finesse in order to conquer. Handling is important for our No. 23 Retro Infinity Chevrolet Camaro, so I’m sure we’ll spend practicing making sure we’ll have a competitive piece for the race. Everyone at Rick Ware Racing wants to have a good run for Retro Infinity Inc. in their NASCAR debut.”

Entering Dover, Hill is set to make his 68th career NASCAR Nationwide Series start. He has achieved two top-10 finishes, including a career-best of seventh at Daytona (Fla.) International Speedway in February 2012.