Sanlam Expands Worcester Warriors Sponsorship

By Community | October 8, 2014

Worcestershire wealth planner, Sanlam, has expanded its partnership with RFU Championship team Worcester Warriors by announcing a new two-year sponsorship deal to rebrand the club’s Pitchview Lounge as the Sanlam Suite.

The Sanlam Suite, which was unveiled this week, will welcome hundreds of dining guests ahead of each Warriors game and will also be used for corporate events and functions throughout the year.

Head of Marketing at Sanlam Giles Cross said: “As English Mutual we enjoyed a long and successful relationship with Sixways and Worcester Warriors.

“Now as Sanlam, it is a pleasure to continue and bolster that tradition through the naming sponsorship of the Sanlam Suite.

“Like Warriors, we wish to achieve great things and we have big plans. We want to be regarded, in time, as the leading wealth management business in this country but we recognise that we are still relatively unknown in the UK and that we have a long way to go.

“Our association with Warriors, a club which we believe will experience long-term success in the future, will allow people to get to know us a little better and to find out what makes us different.”

Warriors Acting Chief Executive Anthony Glossop said: “We are delighted that Sanlam has continued to show its support to Warriors at a very exciting time for the club.

“We look forward to continuing our relationship with Sanlam and moving forward together as we both set our sights on a successful future.”