BMW to Title Sponsor New Zealand Open

BMW Group has been announced today as the naming rights sponsor for the 2015 BMW New Zealand Open.

At a launch in Auckland, cheap attended by the Prime Minister the Right Honourable John Key, the Chairman of the New Zealand Open Organising Committee Mr. John Hart confirmed BMW Group as the naming rights sponsor for the flagship golf event in New Zealand.

The BMW New Zealand Open, a tier one event on the PGA Tour of Australasia, will be held from 12-15 March at The Hills and Millbrook Resort in Queenstown.

Hart said: “BMW Group’s commitment to international golf is globally renowned and highly successful, and we are delighted to have such a magnificent global brand as a long term partner.”

With almost 30 years of supporting golf events around the world, the BMW New Zealand Open will run alongside events such as the BMW Championship, the BMW PGA Championship, the BMW International Open and the BMW Golf Cup.

“The announcement is a natural extension of BMW Group’s support of golf in New Zealand and we’re thrilled to be recognised as naming rights sponsor of the 2015 BMW New Zealand Open,” said Nina Englert, the Managing Director of BMW Group New Zealand.

Hart believed that securing BMW Group as the naming rights sponsor makes a statement of support for the unique format of the reinvigorated Queenstown-based tournament.

“The BMW New Zealand Open is the most unique National Open in the world, being played in a Pro-Am format across two magnificent courses,” he said.

“BMW Group is a huge supporter of major golf events around the world and we’re delighted that they have added the BMW New Zealand Open to their impressive list of events.”

It was also announced that the tournament prize money will increase to a new level of NZD$1 million