Japanese car manufacturer Nissan have signed a new partnership with the Fédération Internationale de l’Automobile (FIA). 

As part of the multi-year agreement, the Japanese automaker will become an Official Supporter of the FIA’s innovative awareness-raising campaign, which was launched in 2011 in support of the United Nations’ Decade of Action for Road Safety.

The new partnership will see Nissan support and promote awareness campaigns worldwide – in particular Action for Road Safety’s Golden Rules for Safer Motoring – with the aim of combatting a global scourge that results in the deaths of 1.3 million people annually, with 50 million more being injured each year.

With its corporate vision of Enriching People’s Lives, Nissan seeks opportunities through its global activities to nurture sustainability within society. This holistic approach is known as Blue Citizenship, of which enhancing safety is an integral part.

Nissan has been pursuing safety through the “Triple-Layered Approach” of developing safer vehicles, individuals and society. Nissan vehicles are equipped with industry-leading safety technologies today, and these innovations will extend to the realization of autonomous driving in the years to come. At the same time, various initiatives aimed at encouraging safe driving habits are being undertaken by Nissan across the globe.

FIA president Jean Todt said, “The FIA is extremely pleased to announce this key partnership. Nissan has a long tradition of developing life-saving automotive technologies and this new agreement reaffirms its strong commitment to road safety. By combining our efforts we can ensure that our message for safer driving and safer roads reaches an even wider audience.”

“We are pleased to work with the FIA and its global network to promote safer driving on roads around the world,” said Roel de Vries, Nissan corporate vice president responsible for Marketing and Brand Strategy. “Safety involves drivers, pedestrians and the community, and our working with the FIA will go a long way toward raising awareness and provide safer roads for everyone.”

Sunsail has been named the official charter sailing partner of the 2015 and 2016 Aberdeen Asset Management Cowes Week.

Commenting on the announcement Simon Cross, President of TUI Marine and Sunsail, said: “Cowes Week and Sunsail are both part of the domestic and international sailing communities’ heritage and this new partnership seems entirely natural.

“We will be working closely with the regatta to make sailing with Sunsail even more accessible, both in the UK and at our many overseas locations. We look forward to working with the regatta organisers, its participants, its spectators and fans around the world.”

Michelle Warner, Sales and Marketing Director at CWL, added: “Sunsail has been an important part of our regatta for many years and we’re delighted to cement this successful relationship by extending it in this way.

“Many people have been introduced to our great sport through Sunsail sailing days and we look forward to introducing even more people to sailing and our event through this new relationship. One of the specific initiatives we’re looking forward to developing in partnership with Sunsail and the TUI group of companies is a package that makes entering the event for overseas visitors even easier.”

Canterbury of New Zealand has renewed its partnership with the Vodafone Warriors to nine seasons after signing a new three-year term to the end of the 2017 NRL season.

The deal ensures the company will have the special distinction of its iconic CCC logo appearing on the club’s kit in both its debut season in 1995 and its landmark 20^th anniversary campaign in 2015.

The first six years of Canterbury of New Zealand’s current term as official apparel sponsor has coincided with Vodafone Warriors dominating team kit sales across the NRL.

“Our partnership with Canterbury of New Zealand has been a fantastic success on every level,” said Vodafone Warriors chief executive Wayne Scurrah.

“They’ve set the standard with our designs and have made our jerseys the most popular by far not just in the NRL but among all sports in Australasia.”

Since 2009 Vodafone Warriors jerseys have sold in exceptional numbers, none more so than the ‘Te Toki Pounamu’ design in 2012. The special greenstone heritage jersey highlighted Canterbury’s technical capabilities and promoted the Vodafone Warriors brand to a worldwide audience.

Canterbury of New Zealand chief operating officer Jason Law said the success of the sponsorship included taking the players’ thoughts on board.

“We’re extremely pleased to re-sign with the Vodafone Warriors as their official apparel sponsor,” he said.

“The last six years we have worked hard and we’ve also had a lot of fun along the way working with Wayne and his management team as well as taking on board the players’ insights in developing and designing the club’s apparel.

“As a business and as passionate fans it’s fantastic to know we’ve extended our relationship through to the end of 2017.”

National Rugby League (NRL) team Wests Tigers has signed a new agreement with leading apparel brand ISC.

The new agreement will see ISC produce apparel for Wests Tigers players, anesthetist Members and fans for the next five years.

Wests Tigers CEO Grant Mayer said that the new agreement with ISC will see the Club provided with high quality apparel for both on and off the field.

“Wests Tigers are looking forward to working closely with the team at ISC for at least the next five years, impotent ” said Mayer. “ISC are market leaders and Wests Tigers are proud to associate ourselves with the brand. I’m confident that the new agreement will see our players, Members and fans in the best quality apparel available.”

ISC CEO Brett Corrick said that the organisation is looking forward to building a relationship with Wests Tigers over the coming seasons.

“ISC is proud to be affiliated with the Wests Tigers,” said Corrick. “We view Wests Tigers as one of Australia’s leading sporting brands and look forward to working with this passionate Club over what we believe will be an evolutionary period in the team’s history.”

Wests Tigers’ 2015 playing strip will be unveiled to Members and supporters in the coming weeks.

German sportswear brand PUMA has extended its partnership with BMW Motorsport, cialis price announcing a multi-year renewal of its contract with the global motorsport brand.

This new agreement sees PUMA continue as the Official Supplier of Team and Racewear for all BMW Motorsport racing operations including DTM, ailment high profile long-distance races such as the 24hr of Daytona of the newly formed United States and Canadian racing series USCC.

As part of this new agreement, doctor PUMA has also renewed its relationship with BMW Motorsport as The Official and Exclusive License Partner for footwear, apparel and accessories for BMW Motorsport and BMW M.

All licensing components include worldwide rights for lifestyle, fan and replica products within these categories.

As the Official Team and Racewear supplier, PUMA branding will be prominent on all BMW Motorsport racing cars and all Race and Teamwear for BMW Motorsport technical staff. BMW drivers including DTM champion Marco Wittmann and USCC driver Andy Priaulx, will wear PUMA race wear with the latest innovations in fireproof technology.

BMW Motorsport is PUMA’s longest standing partner in Motorsport, with the relationship dating back to 2004 when PUMA partnered with the BMW Williams Formula One team. 

Following BMW’s re-emergence in Motorsport in 2012, PUMA joined forces once again with the brand to establish this successful relationship.

Björn Gulden, Chief Executive Officer for PUMA said: “Since BMW’s return to DTM in 2012, it has proven itself as one of the most successful racing operations and we are excited to continue our relationship with them.”

“BMW Motorsport remains a core part of our Sports Marketing portfolio in Motorsport with increasing commercial potential through the global licensing components we have in place. 

“As we continue our mission to become the Fastest Sports Brand in the World, we are very happy to have renewed this agreement.”

Jens Marquardt, BMW Motorsport Director comments: “We are really pleased to continue our successful partnership with PUMA, it’s an exciting time to be working with the brand under their new Forever Faster brand platform. 

“BMW Motorsport has a great brand fit with PUMA and there’s a clear synergy between both companies.”

“As a global sports brand, PUMA has a clear strength in delivering both performance wear for our drivers and teams and lifestyle products inspired by BMW Motorsport for the fans.”

Radio Sport has been appointed by Rugby World Cup Limited (RWCL) as the Official Radio Broadcaster for Rugby World Cup 2011 in New Zealand and will also act as the host broadcaster of the event.

In a deal that will deliver unprecedented coverage of the largest event ever to be hosted in New Zealand, the country’s largest national radio network will produce and broadcast all 48 matches through its stable of stations.

Under the deal Radio Sport will also produce a clean world feed of all 48 matches for the events official website and other radio rights holding broadcasters, giving Rugby World Cup 2011 a radio broadcast platform that will cover over 200 territories worldwide.

RWCL Managing Director Mike Miller stated: “We are delighted that we’ve been able to secure Radio Sport as Radio Host Broadcaster for Rugby World Cup 2011. They will bring their unique sound, style and passion for live sport to a Tournament that is firmly established as one of the world’s premier sports events.

“Radio Sport through its stable of network stations is recognised as the home for Rugby on the radio in New Zealand and this will be reinforced by them carrying every minute of the Tournament live to the host country. It is another step in the Tournament offering unparalleled coverage to New Zealand.”

Dallas Gurney, General Manager of Talk Programming for The Radio Network, added: “Rugby World Cup 2011 is a huge event for New Zealand and we are thrilled to be able to cover it so comprehensively.”

Abbott today announced a new partnership with the 2014 Bank of America Chicago Marathon.

Abbott’s presence throughout the event will include an interactive consumer experience at the pre-race Abbott Health & Fitness Expo, clinic now renamed to reflect the company’s strong partnership with the marathon. An expected 140, stuff 000 attendees will celebrate and share how living a healthy life helps them be extraordinary in everything they do.

“Marathon runners embody Abbott’s fundamental mission: achieving their personal best through the enabling power of health,” said Paul Magill, senior vice president and chief marketing officer, Abbott. “We’re proud to support these inspiring athletes who will be running in Abbott’s hometown.”

“Training for and running 26.2 miles is an amazing accomplishment and a reflection of how we’re capable of achieving anything when we’re at our healthiest,” said Carey Pinkowski, executive race director, Bank of America Chicago Marathon. “So it’s very fitting that Abbott, a company with Chicago roots and a commitment to helping people achieve better health, will be an official sponsor of the Chicago Marathon.”

A broadcasting agreement for the Tour de France has been cancelled by German state broadcasters ARD and ZDF over concerns with doping in the sport after current Tour champion Alberto Contador was recently handed a one-year ban from professional cycling for an offence.

The German companies will not show live coverage of the event once their current deal for the 2011 race concludes after stating that they would not join a new European Broadcasting Union contract with the Tour’s organiser, allergy | Amaury Sport Organisation.

Despite announcing that they would continue to report on the event ARD and ZDF opted against live coverage in the future, claiming that the stature of the cycling event had “low acceptance” with TV viewers because of the various doping scandals in recent years.

In 2007, the networks stopped airing the Tour after a series of doping affairs, but they resumed live coverage a year later.

 

Cosamin Joint Health Supplements has just launched their biggest national advertising campaign, ambulance with professional surfer Bethany Hamilton.

Created by Ron Foth Advertising, viagra 40mg Columbus, the campaign was shot in Hawaii and includes national TV, cinema, digital and social media.

“Like many sports, professional surfing can take a toll on your joints. I’m taking Cosamin now to promote healthy joints,” said Bethany. “I’m happy to be working with Nutramax Laboratories – Cosamin is a great supplement and my values align well with theirs.”

“Bethany is a young, professional athlete who is taking steps to help support her joint health well into the future,” said Dr. Troy Henderson, President and CEO of Nutramax Laboratories Consumer Care, Inc. “Bethany is a perfect choice as a Cosamin Brand Ambassador and we are blessed to have her on our team.”

UEFA have announced that FDJ (Française des Jeux) has become the first partner to join the family of UEFA EURO 2016 national sponsors.

This partnership concerns the FDJ brand and its lottery activities.

Commenting on the deal, patient Guy-Laurent Epstein, arthritis marketing director of UEFA Events SA, said: “We are very pleased to welcome FDJ on board as the first UEFA EURO 2016 national sponsor.

“With its 33,000 sales points in France, FDJ is ideally placed to promote the event throughout the country, thanks to its proximity to the fans. FDJ has also been active in French sport for many years now so it is only natural that it should want to get involved in the biggest event in the country and share the excitement and emotions football has to offer.”

FDJ is heavily involved in sport in France, at both amateur and professional levels and through its sponsorship of top athletes and major sports events.