Abbott to Title Sponsor World Marathon Majors
By Community | October 10, 2014
Global healthcare company Abbott has secured a new partnership with the World Marathon Majors to become the race series’ first-ever title sponsor.
The series – comprising six of the largest and most renowned marathons in the world: Tokyo, Boston, Virgin Money London, BMW BERLIN, Bank of America Chicago and TCS New York City Marathon – will be renamed the Abbott World Marathon Majors starting in 2015.
As part of the deal, Abbott’s race activation will include pre-race expo presence; Abbott employee engagement such as dedicated on-course cheer zones; and event and on-course signage.
“Abbott has always been about delivering the enabling power of health so that people – in all places, aspects and stages of life – can achieve more and live not just longer but better,” said Paul Magill, senior vice president and chief marketing officer, Abbott. “Whether you’re stepping out to walk or run your first mile or training to complete a marathon, good health is the starting point for accomplishing your best. This partnership is an important building block for us as we build our corporate identity around the world.”
“As the global leader in elite and mass participation marathons, the World Marathon Majors shows how people – wherever they’re from in the world – are capable of doing amazing things when they’re at their healthiest,” said Carey Pinkowski, Bank of America Chicago Marathon executive race director. “As a company that helps people around the globe achieve their goals through better health, Abbott is a natural fit as the first ever title sponsor of the World Marathon Majors.”
“BMW BERLIN-MARATHON runners are unified in the sacrifices they’ve made just to get to the start line and their commitment to being the best they can be through good health,” said BMW BERLIN-MARATHON race director, Mark Milde. “So we’re excited to welcome Abbott, a company whose mission is to help people achieve their goals through better health, to the BMW BERLIN-MARATHON in 2015 as the title sponsor of the World Marathon Majors.”