The International Cricket Council (ICC) has partnered with 92.7 Big FM the radio arm of Reliance Broadcast Network Limited (RBNL) as the official radio partner ICC Cricket World Cup 2011.

Famous Asian cricket commentators like Arun Lal, cough Charu Sharma join the programme to provide expert comments during the match and explain finer details on the World Cup 2011. Prior to every match, the radio station will treat its listeners with Pitch Report, Astro Prediction, Weather Report, Team Profiles, among others.

Commenting on the development, 92.7 Big FM Business Head Soumen Ghosh Choudhary stated: “We are excited to be associated with this prestigious cricketing event and this campaign sets a new benchmark for the offerings of 92.7 Big FM to its listeners. We will offer the perfect blend of Bollywood and cricket and give a chance to our listeners to be a part of the World Cup while allowing them a chance for excellent gratification too.”

The radio station further take the activity to social networking sites like Facebook wherein people can add an exciting gaming application and send challenges to their friends who can either bet on a match or a player.

Japanese sports broadcaster J Sports have partnered with leading media rights agency MP & Silva, announcing deals that will see the Asian company obtain rights for soccer’s English Premier League and French Ligue 1.

J Sport will now show coverage of both major European league’s throughout Japan and have agreed a partnership with MP & Silva becoming the broadcaster’s acquisition partner for international sports content.

Kazushige Sasajima, president, J Sports Broadcasting Corporation, stated: “We are delighted to confirm our partnership with MP & Silva, which will give us unparalleled access to the company’s portfolio of premium sports content, such as the English Premier League and Ligue 1. The deal reaffirms J Sports’ commitment to provide greater value and viewing options to our viewers, and consolidates our position as the top sports broadcaster in Japan. These first acquisitions strengthen our programming line-up and add even greater depth to our world class sports programming, particularly in football.”

Cho Su Hyeon, MP & Silva managing director, Japan and Korea, added: “Given J Sports’ undisputed leadership position in Japan, we are extremely pleased to sign a partnership that will allow our sports content to reach the broadest sports-focused television audience in the country. The strategic tie-up also gives us a rare opportunity to play a bigger role in helping our partner J Sports to drive more subscribers and increase commercial opportunities through both our existing portfolio of rights and by leveraging the strength of our network of partners.”

Online betting and casino company Betway has agreed a three-year deal to sponsor the Queen Mother Champion Chase, one of the highlights of The Festival at Cheltenham.

The Grade One chase, run over two miles and 13 fences, was won in great style last season by Sire De Grugy, trained by Gary Moore, ridden by Jamie Moore and owned by the Preston family & friends, after 11 runners lined up in March, 2014.

Ian Renton, Managing Director of Cheltenham Racecourse, commented: “I am delighted to welcome Betway to Cheltenham as the sponsor of the Queen Mother Champion Chase for the next three years.

“This is Betway’s first venture into race sponsorship and it is great news that they have chosen to work with us at Cheltenham on such a high-profile race as the Betway Queen Mother Champion Chase.

“I’m sure Betway will really enjoy the experience, as well as find it hugely rewarding in regards to brand exposure.”

Bob Dutnall, Executive Director at Betway, said: “We are delighted to be sponsoring a race as prestigious as the Queen Mother Champion Chase and are proud to commit for a minimum of three years.

“Betway is one of the fastest growing brands in the global gaming industry and we already have exciting plans in place with Cheltenham Racecourse that will allow visitors to The Festival to get to know us a little better.

“This season’s renewal promises to be a memorable one with a potential mouth-watering clash between the returning Sprinter Sacre and the 2014 winner Sire De Grugy”.

Commercial cleaning franchise Jani-King International has added to its roster of PGA Tour ambassadors.

In addition to renewing agreements with Chad Campbell, Martin Flores and Ryan Palmer, Jani-King is adding Luke Guthrie, Kevin Kisner and Hudson Swafford to its roster.

“Since 2009, Jani-King has been represented on the PGA Tour by Chad Campbell and in 2012 we began an official partnership with the PGA of America,” said Mike Biggs, Executive Director of Sports Partnerships and Business Development. “In 2012, we also added additional players to promote the brand and expand our association with the Tour. We are excited to grow that program for the upcoming season in order to create more value for our regions and business owners.”

As the world’s largest commercial cleaning franchise company, Jani-King uses its PGA partnership and PGA Tour player sponsorships not only to expand its golf/country club and resort cleaning opportunities, but as a tool to grow all areas of business.

“The game of golf is one of the best sports business tools out there if used correctly,” said Biggs. “So many corporate decision makers play and follow the game. Whether out on the golf course playing or spending the day in a hospitality tent, there just aren’t many atmospheres that promote genuine relationship building like that of golf. More Jani-King regional offices use PGA Tour events to entertain customers and prospects than any of our other varied sports partnership assets.

“Expanding the number of players we have competing on the PGA Tour gives our franchisees and regional owners more opportunity to see their brand playing on the weekend and more opportunity for entertaining guests. This also supports our growing list of PGA Tour tournament hospitality locations.”

Jani-King currently has designated hospitality areas at the Waste Management Phoenix Open, Honda Classic, WGC-Bridgestone Invitational, PGA Championship, PGA Grand Slam of Golf and at U.S.-based Ryder Cup Matches. In addition, Jani-King regions host guests at more than 20 other PGA Tour events in various capacities.

EPCR have announced today that Canterbury of New Zealand has been selected as the Official Apparel Supplier to the inaugural European Rugby Champions Cup and European Rugby Challenge Cup tournaments.

Canterbury will supply the official kit to EPCR’s match officials for the more than 130 games in European professional club rugby tournaments which kick off on the weekend of Thursday, 16 October.

The partnership with the newly-constituted tournament organiser of European professional club rugby will run until the end of the 2016/17 season.

The new-look European Rugby Champions Cup and Challenge Cup now consist of five pools of four clubs with the five pool winners and the three best runners-up qualifying for the knockout stages.

All of the competing clubs in both tournaments have qualified for the first time on merit from their respective domestic leagues, the Aviva Premiership, the Top 14 and the Guinness PRO12, or through a play-off series.

The match officials for both competitions are drawn from an elite panel made up of the leading officials from the seven countries of the participant clubs.

Canterbury CEO, Chris Stephenson, said: “This will be the 20th season of European professional club rugby and it will provide the usual level of top-class competition. It’s fantastic that Canterbury will play a key role in both the European Rugby Champions Cup and the European Rugby Challenge Cup by providing the match officials with their kit.

“With Benetton Treviso, Cardiff Blues, Leicester Tigers and Leinster Rugby all taking part and wearing Canterbury, we will have a big presence in European club rugby this season which underlines yet again our commitment to the game at all levels.”

EPCR Board Director and Executive Committee member, Bruce Craig, said: “EPCR is delighted to welcome Canterbury as a partner to European professional club rugby. We believe the new-look European Rugby Champions Cup and Challenge Cup tournaments will see European professional club rugby develop at an even faster pace over the coming seasons and we look forward to working closely with Canterbury across their markets.”

The Spanish Football League (LFP), ambulance a governing body which operates La Liga and Segunda División has agreed a partnership with sports betting company Sportium.

The partnership will run for the duration of the current 2014-15 season.

As part of the agreement, Sportium will assume the role of the LFP’s official betting house and work alongside the league to promote integrity and fraud prevention.

Sportium joins beer brand Mahou, telecommunications firm Huawei and fast-food chain Burger King as a second-tier partner of the association.

 

Betting operator Titanbet has signed its first UK horse racing sponsorship with Jockey Club Racecourses’ all-weather racetrack, Kempton Park Racecourse.

The deal includes three twilight all-weather race meetings and the first is on Tuesday 7th October 2014. Titanbet UK’s additional meetings will be held on 21st October and 4th November and account holders will gain free entry to each of the meetings. Race-goers will be able to enjoy special sign-up offers andmoney back promotions on the evening races.

The sportsbook, run by Playtech’s subsidiary, PT Entertainment Services is planning a number of initiatives to attract new customers in the fiercely competitive market.

Richard Jacques, Regional Head of Marketing – London, The Jockey Club, said: “We are thrilled that Titanbet.co.uk has agreed a deal with Jockey Club Racecourses at Kempton Park and we look forward to developing a longer term association as they expand in the UK.”

Russell Yershon, spokesman for Titanbet UK said: “Horse racing forms an important part in our product offering and partnering with Kempton Park gives us excellent brand visibility as we look to grow our market share in the UK. Investing in sponsorship helps our key objectives and it’s great to be able to give something back to the fabulous sport.”

Dempsey Racing partnered with The Ritz-Carlton Rewards Credit Card by JP Morgan program who joined them at Saturday’s Petit Le Mans to close out the 2014 IMSA TUDOR United SportsCar Championship.

Team owner and driver Patrick Dempsey, unhealthy and co-drivers Andrew Davis and Joe Foster, order will compete in the 10-hour race in their familiar black-and-white Dempsey racing Porsche that is entered for Petit as the No. 27 Ritz-Carlton Rewards Credit Card Dempsey Racing Porsche 911 GT America.

Dempsey said. “We had a great finish here last season with second and it will be great to have some special guests from The Ritz-Carlton Rewards Credit Card here with us this year. I really fell in love with road racing when I saw my first Petit Le Mans and maybe some of our new Ritz-Carlton Rewards Credit Card friends will too.”

Taking advantage of an exclusive cardmember-only experience, ambulance Dempsey Racing’s special guests stayed at The Ritz-Carlton Buckhead in Atlanta, enjoyed private luxury transportation to and from the race, while watching the event from exclusive VIP seating with on-site hospitality, take pit and paddock tours and have opportunities to meet the Dempsey Racing Team throughout the day.