Suzuki Cup ’10 Sees Viewing Figures Soar to 192m

March 3, 2011

It has been revealed that the 2010 AFF Suzuki Cup, herbal the Asean top national team football competition, sale saw a record 192 million viewers in key Asean markets tune in.

The audience, which represents ratings on broadcasters RCTI in Indonesia, RTM in Malaysia, ABS-CBN in the Philippines, MediaCorp in Singapore, BBTV in Thailand, VTV in Vietnam and ESPN Star Sports’ regional platform saw a 32 per cent increase from the previous edition.

The two final leg matches between Indonesia and Malaysia in particular saw ratings rocket. According to Nielsen, an average of 15 million Indonesians watched both games on RCTI, more than twice the number of the highest-rated FIFA World Cup 2010 match in the country.

In Malaysia, national free-to-air broadcaster RTM recorded shares of 40.3 per cent and 48.4 per cent respectively for each of the two final leg matches. The total audience reached in the territory saw an eight-fold increase from the previous edition of the tournament.

Vietnam delivered the second largest viewership market after Indonesia with a total audience of 74.5 million. The event also received significant following on internet and social media platforms.  Nearly two million fans visited the event’s official website while 193,172 fans interacted with each other through the event’s Facebook page.