ZAK Products, the #1 Professional Maintenance Fluid of NASCAR, will be the primary sponsor on the BK Racing No. 83 Toyota Camry of JJ Yeley this weekend at Texas Motor Speedway for the AAA Texas 500.

Based in Irving, Texas, ZAK Products was recently named to the Inc 5000 Fastest Growing Companies in America list for the second consecutive year. ZAK Products has been the #1 Professional Maintenance Fluid of NASCAR since 2010, creating partnerships with teams such as BK Racing, Tommy Baldwin Racing and Go Green Racing. Since their establishment in 2002, ZAK Products has set the bar high for performance fluids for automobiles. With products such as their Engine Oil Conditioner, Brake Parts Cleaner, Racing Degreaser and Fuel System Cleaner, the brand has taken off with the enthusiasm of the NASCAR community.

Founder Vic Keller commented, “I am excited to be partnering with BK Racing and JJ Yeley. With our national headquarters in Irving and our strong Texas customer base, there is no other track we’d rather see our logos than here at Texas Motor Speedway. Ron Devine and his entire BK Racing team have been great partners over the years and I’m thrilled that ZAK Products is able to take it a step further with the primary sponsorship this weekend.”

“ZAK Products has been an outstanding partner for BK Racing since day one,” said Team Owner Ron Devine. “Their product offerings are used every day in our shop. We certainly look forward to having their colors flying high at their home track at Texas Motor Speedway.”

ESPN Star Sports (ESS) has gained exclusive rights to Spain’s premier soccer league, La Liga, for the next three years.

Asia’s biggest sports content broadcaster has won the rights to beam live action from up to 380 La Liga games across eighteen countries in the continent from 2012 to 2015. The deal adds to ESPN Star Sports’ existing coverage of the English Premier League, Uefa Champions League, English FA Cup and England home matches, and major tournaments from the Asian Football Confederation.

The multi-platform deal includes standard, HD and 3D television broadcasting through its ESPN Star Sports and ESPN HD channels, in addition to online streaming through the ESPN Player and on mobile via Mobile ESPN.

Manu Sawhey, ESPN Star Sports’ managing director, said: “The presence of La Liga on our networks positions us as a leader in football content in Asia, and this programming is undoubtedly a tremendous value to our affiliate partners, advertisers and viewers.”

The managing director of La Liga media partner Mediapro, Gerard Romy, added: “We are delighted be working with an organisation that is world-renowned for quality sports broadcasting. We are pleased with their commitment to showcase La Liga across new media platforms in order to extend the profile of this great football league. We have every confidence that they will provide coverage for La Liga in an exciting and innovative manner.”

Sky has reportedly agreed a record US$145m deal with the Rugby Football League (RFL) to retain the broadcasting rights for the Super League until 2016, ed pills according to British newspaper the Guardian.

Despite their claims the report suggested that a formal announcement is unlikely to be made until next month as agreements are yet to be finalised regarding the coverage of international matches, drugs the Challenge Cup and the Championship.

While the RFL did not confirm that a deal had been done, discount a spokesman said: “We are happy with the way negotiations are going with broadcasters and we hope they are drawing towards a conclusion.”

The value of the deal is said to be worth more this time round as a result of ESPN’s interest, however Sky was eager to maintain the position of primary broadcaster it has held since it paid $140m in early 1995.

A deal has been agreed between Endemol Sport and SuperSport to enter a three-year deal for the Dublin Super Cup, viagra sale the major new pre-season soccer tournament debuting this July with the first team squads of Manchester City, Inter Milan, Celtic and a League of Ireland XI competing at the Aviva Stadium.

The partnership sees SuperSport become the exclusive home of the Dublin Super Cup in South Africa and a further 50 territories across Sub-Sahara Africa from the inaugural 2011 tournament through to 2013. 

The latest deal follows similar agreements reached by Endemol with Sky Sports in the UK and Ireland and with Fox Soccer for North America and the Caribbean. The Dutch company is also finalising agreements with broadcasters around the world, which will see live coverage of the inaugural 2011 Dublin Super Cup broadcast in over 130 territories across Asia, Middle East, Europe, Africa and the Americas. Further announcements will be made in due course.

Head of Acquisitions and Legal for SuperSport, Brandon Foot said that the broadcaster was very happy with the acquisition, stating: “This transaction yet again illustrates our commitment to our subscribers to provide them with world-class football content, throughout the calendar year and not only in-season.”

Gregg Oldfield, managing director of Endemol Sport, added: “We are proud to be partnering with a leading broadcaster like SuperSport to bring the Dublin Super Cup to soccer fans across Africa for the next three years. This is the third major international partnership we’ve recently announced for the tournament, further underlining the global scale of this event.”

The launch of the annual Dublin Super Cup tournament follows a ten year deal struck in 2010 between Endemol Sport and The Football Association of Ireland (FAI).

Armada FC, sale Jacksonville’s new professional North American Soccer League team, discount have announced new partners for its inaugural 2015 season.

The Nike-produced kit includes Jacksonville-based grocer Winn-Dixie as the primary jersey sponsor, securing the jersey-front logo placement on all Armada FC uniforms. Area automotive group Key Auto Company’s logo will be featured on the right sleeve of the kit for an initial period of three years. Nike will also be providing all of the Armada FC’s equipment and merchandise including player sideline and fan wear through U.S. distributor We Got Soccer.

“When choosing an apparel provider for the Armada FC, I wanted to align my club with a premier brand within the soccer and sporting community,” said Mark Frisch, owner, Armada FC. “Nike is a brand that shares my goal of helping grow and build soccer in the U.S. and on the First Coast. We are now part of a family of teams, including some of the world’s greatest such as FC Barcelona, Manchester United, Manchester City, Paris Saint-Germain, AS Roma and Celtic, who are all playing in Nike apparel.

“We are honored to have two great local area companies – Winn-Dixie and Key Auto Company – joining us on our soccer shirts. It will be a thrill to see our players sport Winn-Dixie across the chest of their shirts when we kick off next spring and it is a bonus for us to have Key Auto Company on our sleeves.”

The Armada FC inaugural kit reflects the direction fans gave the club in selecting the team colors, incorporating the navy blue, white and gold colors the fans chose for the Armada FC’s logo and patch. The club’s primary uniform, which will be used for most home matches, is a navy blue jersey with a white chest band and a V-neck. Armada FC’s secondary kit mirrors the home kit, except that it is all white. The goalkeeper kit will incorporate a variety of change colors including green, purple and gold for use depending on the opposing team’s colors.

All uniforms feature the traditional Nike design, revolutionary stitching system and dri-fit technology. The Armada FC logo is on the upper-left chest area, closest to the heart, and the iconic Nike swoosh is on the upper right chest area. Prominently featured are Winn-Dixie on the front, Key Auto Company on the sleeve and the American flag, high on the left sleeve above the NASL logo.

“We appreciate Winn-Dixie’s incredible vision and support,” said Steve Livingstone, president, Armada FC. “Additionally, Key Auto Company has been a great partner to us and we are proud to have their logo on our sleeve. These marquee sponsorships set the tone for the relationships Armada FC is pursuing with the business community – and will bring strong returns for our partners as we play matches and reach audiences not only in Jacksonville but also in Fort Lauderdale, Tampa, New York, Raleigh, San Antonio, Minneapolis and Indianapolis, and Ottawa and Edmonton in Canada.”

“As the First Coast’s hometown grocery store, we’re thrilled to be the official supermarket of the new Jacksonville Armada FC and proud to have our name on the uniform,” said Randy Rambo, Winn-Dixie regional vice president. “This new partnership provides us with a great opportunity to make meaningful connections with our customers, many of which are passionate soccer fans.”

Armada FC also announced that it has partnered with leading soccer apparel distributors We Got Soccer to be the club’s official online merchandise retailer, and all Armada FC gear will be available for purchase through WeGotSoccer.com and through ArmadaFC.com.

Having signed an agreement with Olympic rights distributor Sportfive last week for the 2014 Winter and 2016 Summer Games, Modern Times Group (MTG), has become the latest European broadcaster to renew its rights to show live Champions League soccer in Scandinavia.

MTG has secured rights to broadcast the UEFA Champions League competition until 2015 on free- and pay-TV, mobile devices and online, with Danish champions FC Copenhagen impressing in last year’s competition to make it through a group which included eventual winners Barcelona.

MTG, which has broadcast the competition since 1993, will broadcast all games on its Scandinavian TV channels and via video streaming service Viaplay.

In Sweden, Tuesday night games will air on free-TV channel TV10 and Wednesday matches on pay-TV station Viasat Football. Norwegian viewers can watch Tuesday’s games on pay-TV channel Viasat Football and the Wednesday ties on free-to-air Viasat 4. In Denmark, free-TV channel TV3+ will get the first pick of matches on both nights, while the second-choice games will be available on TV2 Sport, a joint venture between MTG and TV2.

Meanwhile, European soccer’s governing body UEFA has also announced an agreement which sees 365 Media secure the Icelandic rights to the competition, as well as the Europa League from 2012-15.

365 Media will deliver comprehensive coverage of each competition and will broadcast at least ten UEFA Champions League live matches and highlights in each match week on their family of channels (Channel 2 Sport, Channel 2 Sport 3, Channel 2 Sport 4, Channel 2 Sport 5 and Channel 2 Sport 6).

With regard to the UEFA Europa League, 365 Media will broadcast a minimum of ten live matches each match week, five from the early kick-off slot and five from the late kick-off slot.

A.J. Foyt Racing have signed a deal with ABC Supply Co. Inc. to sponsor two cars for the next two years.

For the past 12 seasons, here AJ Foyt Racing has been a single-car team, but that will change in 2015 with the hiring of 23-year-old driver Jack Hawksworth, the 2014 winner of INDYCAR’s Tony Renna Rising Star Award. Hawksworth, of Bradford, England, will join veteran Takuma Sato, who returns for his third season with the ABC Supply Racing team. Their Dallaras will be powered by Honda engines and incorporate the Honda aerodynamic bodywork kits.

Celebrating its 10th anniversary as primary sponsor of AJ Foyt Racing next year, ABC Supply agreed to sponsor the No. 41 car and also extended their contract through the 2016 season.

“With ABC’s 10th Anniversary with Foyt Racing in 2015, and the 100th running of the Indy 500 coming in 2016, this is the perfect time for us to add a second car to the ABC Supply Racing team,” said Keith Rozolis, President and CEO of ABC Supply Co. Inc. “We are excited to have Takuma Sato back driving the No. 14 car, and we look forward to watching Jack Hawksworth show us what he can do in the No. 41 car.”

The Israeli pay and free-to-air broadcast rights for the 2012 European Championships in Poland and Ukraine have been awarded by UEFA to Charlton Ltd. for all of next summer’s thirty-one matches.

The terms of the agreement will see the Tel Aviv-based media company broadcast live coverage of a minimum of nineteen of the matches on free-to-air television, complementing this across its pay channels with dedicated magazine programmes and daily highlights shows, as well as offering comprehensive internet and mobile services on a live and on-demand basis.

UEFA released a statement on their website, reading: “We’re delighted to extend our partnership with Charlton Ltd on the UEFA European Championships after our first successful collaboration for UEFA Euro 2008.

“This is great news for football fans in Israel, as they will enjoy a unique viewing experience with in-depth and extensive coverage of the tournament.”