French and Spanish now catered for on Volvo Ocean Race Website

August 1, 2011

To increase a larger world fan base The Volvo Ocean Race has developed the websiet with new French and Spanish language versions..

The first step for the two languages will provide the latest news and team information, patient race overviews, viagra coupon host port pages and details of the Legends Regatta among other content.

The Volvo Ocean Race headquarters are now located in the Spanish city of Alicante, which will also mark the start of the race for the next three editions, while Lorient in France is one of the host ports.

“We are a global race and I’m delighted to see our web presence extended into French and Spanish,” said Volvo Ocean Race CEO Knut Frostad. “In 2008-09 our online properties, including our languages sites, TV channel and official game, had 72 million visits combined and the top two countries were Spain and France. That shows the number of fans we have in these countries, and the potential for growth. Plus Alicante is our home and Lorient sees us return to France and our French heritage. All this combined with our strong teams from both countries should ignite interest and build our audience. We’re looking forward to welcoming millions more to what is an even better website this time.”

Volvo Ocean Race’s new editor-in-charge Kevin Fylan, who will take overall responsibility for the websites, added: “We’re serious about making the new language sites the go-to place for French and Spanish speaking fans. This is not a case of just translating stories from English. Our plan is to give the new versions their own flavour, with stories that are written from scratch by native speaking journalists.”