Big 3 announces global partnership with DAZN, full broadcast schedule, playoffs and championship

Today, BIG3 announced the full broadcast schedule for the league’s fifth season, including the dates and times for the Playoff and Championship games, highlighted by 54 hours of live games on DAZN worldwide (with select territory exclusions*). Specifically in the U.S., 29 hours of those games will stream live on DAZN, alongside availability on VYRE Network and BIG3 YouTube channel.  This global announcement comes ahead of the tip-off of Season Five on June 18th at Credit Union 1 Arena in Chicago, Illinois.

“We couldn’t be happier to have DAZN join our stellar line up of broadcast partners for our fifth season,” said BIG3 CEO Chris Hannan. “With names like Leandro Barbosa and Dusan Bulut returning with a vengeance after last season, it’s clear that the league is growing both internationally and here at home.  Now our fans around the globe – particularly in Canada and across Europe – can have access to the whole summer of FIREBALL3 action.”

As part of this new partnership, DAZN will also have courtside signage, run ads during CBS-broadcast games, and collaborate with the league on original content and behind-the-scenes programming.

“We’re thrilled to offer the fifth season of BIG3 on DAZN as another exciting addition to an ever-growing portfolio of sports available globally on our platform,” said Tom Burrows, DAZN EVP of Rights. “This is set to be a multi-faceted partnership with an innovation-first league, and we look forward to collaborating and bringing all the FIREBALL3 action to DAZN subscribers around the world.”

Known as a ground-breaking league that focuses on innovation, the BIG3 recently minted the first-of-its-kind Forever Experience Action Token (FEAT) to offer ownership-like benefits in place of the previously announced Gold-Tier NFT’s. The league has sold multiple $25,000 Fire-Tier NFTs to renowned Crypto leaders and communities, including DeGods, Bill Lee and MyDoge/DogeCoin, Snoop Dogg and Ken Howery, Gary Vaynerchuk of VeeFriends, Krause House DAO, Sunny Madra, Kevin Rose and MOONBIRDS, King of Midtown, along with a team led by Wave Financial and their Bored Ape.

To learn more about the BIG3, go to BIG3.com and follow @thebig3 on twitter and instagram.

Reimagining the way people enjoy sports, DAZN is available in over 200 countries and territories. DAZN is the global home of boxing as well as market leading sports broadcaster in Italy, Spain, Germany and Japan where – alongside other world-class live sports content – it holds top tier football rights including Serie A, La Liga, Bundesliga, J League and non-domestic English Premier League. With further expansion planned, DAZN’s ambition is to become an indispensable part of sports fans’ lives – a true destination – shortly offering recreational betting, news, e-commerce, and gaming and introducing richer and more interactive entertainment for customers to enjoy alongside live sports. To learn more about DAZN, go to www.dazngroup.com.

Snapchat and ITV announce partnership that will see FIFA World Cup highlights feature on the app

Today, Snap announced a new content partnership with ITV, the UK’s largest commercial broadcaster to host made-for-mobile, short-form content from ITV’s biggest shows on Snapchat.

Snapchatters will be able to watch clips from the FIFA World Cup 2022, Love Island and I’m a Celebrity… Get Me Out of Here! through Snapchat Discover.

As the countdown begins to the FIFA World Cup 2022, fans will be able to watch the build up and official highlights from the tournament.

Snapchat’s premium content platform, Discover is a one-stop shop to watch, share and discuss the latest shows from the Love Island villa – including First Look, Daily Episodes, Weekly Round Up and Love Island Aftersun.

Snapchat reaches more than 90% of 13-24 years-olds in the UK and partners with most major UK broadcasters.


Lucy Luke, Head of UK Partnerships at Snap said: “Our mission is to make Snapchat the fastest way for our community to be informed and entertained by a trusted group of diverse publishers and storytellers.

We are thrilled to partner with ITV and continue to grow our slate of UK broadcasters on Discover.

This partnership aligns with our strategy to provide Snapchatters with the best shows that are tailor-made for mobile.”

Commenting on the partnership, Bhavit Chandrani, Director, Director, Digital & Creative Partnerships at ITV said: “We’re really excited to be partnering with Snapchat – the Gen Z community on Snapchat is highly engaged and we’re keen to offer them the opportunity to view ITV content in different ways. This partnership is a great opportunity for us to continue to engage with this community and our audiences in a new environment.”

Snapchat will also partner with ITV to create custom Augmented Reality Lenses for selected shows. This will create a new, immersive viewing experience for Snapchatters.

Advertisers can align with this content via Snap’s non-skippable, commercials format via ad.snapchat.com. Snapchat has created a new ‘Snap Select’ bundle called ‘Best of British’ that will offer advertisers access to shows from British publishers and broadcasters. 

The UK is a fast growing market for Discover and we continue to invest in our offering. In Q2 2021, we launched a record 188 new international Discover channels, including 36 in the UK and 24 in India. In 2022, over 15 million people in the UK have watched shows on Discover each month. 

HBA Media facilitate Royal Ascot coverage in over 170 territories increasing worldwide exposure for a third year running  

Royal Ascot, the showpiece of international horseracing in the United Kingdom, will be broadcast in over 170 territories throughout this week with more than 20 broadcasters worldwide showcasing the live action to reach every major continent. 

The increased worldwide exposure has been managed by media rights experts, HBA Media.

Host broadcaster ITV Racing will present all the action in a daily five-hour programme while Sky Sports Racing and Virgin Media will also service UK and Irish audiences.

NBC on Saturday, preceded by their digital arm, Peacock, will be on site and broadcasting to the United States whilst Racing.com will be transmitting from the course for Australia alongside Green Channel for Japan. 

This will be complemented by returning broadcasters that include Nordic Entertainment Group (NENT) (Scandinavia), RAI (Italy), Setanta(Baltics countries and Eurasia); Sport TV (Portugal), Silknet (Georgia), Polsat (Poland), CYTA (Cyprus) and WedoTV (Germany, Switzerland and Austria).

Other broadcasters taking coverage outside of Europe include Eclat (Southeast Asia) and Star+/ESPN (Latin America), with both offering access on their digital platforms. 19 countries in the Middle East and North Africa will have access to the racing through DMI (Dubai), while Wasu.TV will cater for the Chinese audience.

The Royal Meeting continues to have a strong presence in Oceania with Racing.com (Australia) being joined by Spark Sport servicing New Zealand.

Charlton TV will cover the action in Israel, while 48 countries in Africa are served by Super Sport. SportsMax continue to champion the racing and all its surrounding attractions in the Caribbean, whist Sport24 will ensure the event is seen on airlines and ships across the world.

Once again Reuters and Transworld Sports will distribute the full event to their wide networks of news outlets.

All international broadcasters will have access to the full 35-race schedule through the ITV world feed and a suite of promotional content and Royal Ascot related features.

For the first time, Ascot Racecourse in partnership with HBA Media, have commissioned a special one-hour live production – The Golden Hour – that takes in the best of the action on and off the course on Gold Cup Day (Thursday, 16th June).

Presented by Tom Stanley and Michelle Yu, the programme will celebrate the history and tradition of the occasion with a distinctly international focus to be showcased live across the globe.

Henry Birtles, Chief Executive of HBA Media, said:

“We are delighted with the international coverage secured for this most prestigious of race meetings. All eyes of the horseracing, lifestyle and news worlds are upon Royal Ascot and we look forward to delivering top quality coverage for our global audiences.”

Alastair Warwick, Managing Director of Ascot Racecourse, added:

“We are indebted to the work that HBA Media does to deliver truly global distribution for Royal Ascot and this year we are thrilled with the additional top-class production of the international broadcast package titled The Golden Hour.

“It is pleasing to see such widespread global interest in the Royal Meeting, which in turn also gives valuable exposure into new territories for our partners, suppliers and participants.”

MotoGP™ teams up with Fanatics to serve fans worldwide 

Dorna Sports is proud to announce a long-term strategic partnership with Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, to significantly enhance the shopping experience for MotoGP™ fans.

The deal will see MotoGP™ enjoy Fanatics’ innovative vertical commerce model, with Fanatics acquiring exclusive global e-commerce rights and obtaining the licence to create MotoGP™ apparel, increasing the range of merchandise available to fans, wherever they may be in the world.

MotoGP™ is the world’s first motorsport World Championship, having begun in 1949. Now racing in five continents over 20 races a season, the sport welcomes millions of fans through the gates each year at the track and reaches nearly half a billion homes across more than 200 countries – enjoying a truly global fanbase. 

The newly revamped online MotoGP™ store, store.motogp.com, which launches today, ensures those fans have access to a new, technology-laced e-commerce platform powered by Fanatics’ industry-leading Cloud Commerce Platform.

The global nature of the MotoGP™ fanbase will see Fanatics launch the site in six different languages, English, Spanish, Italian, French, German and Japanese.

The transformed site will provide MotoGP™ fans with a best-in-class shopping experience, whether shopping online or via mobile, featuring hi-resolution product displays, frictionless checkout, and the quickest access to new product offerings. 

Fanatics, which has offices and distribution centers in thirteen countries, partners with more than 900 of the most recognised and successful sporting organisations in the world, including the NFL, NBA, Manchester United, Chelsea, Paris Saint-Germain, Atletico Madrid, England Rugby and Formula One.

Matthew Primack, Senior Vice-President of International Business Development at Fanatics: “We are proud to partner with MotoGP to help serve its passionate global fanbase. We’ll work closely with the great MotoGP team to create a comprehensive offering that will provide fans with the widest assortment of on-trend, quality merchandise. With our experience, global capabilities and passion to serve fans with the merchandise they want, when they want it, MotoGP fans will enjoy an assortment of quality products, wherever they are shopping in the world.”  

Marc Saurina, Senior Director of Global Commercial Partnerships at Dorna Sports: “We’re delighted to partner with Fanatics to revolutionise the shopping experience for our fans around the world. The new store looks incredible and we look forward to working together on creating an even wider range of MotoGP merchandise, with something for every fan. With our sport enjoying such a global audience, Fanatics is the perfect partner for MotoGP thanks to their global presence and vast experience.” 

Volleyball World welcomes Chernigivske as Official Beer Supplier of Rome 2022 FIVB Beach Volleyball World Championships

Volleyball World is proud to welcome Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine.

The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental organisations, including Caritas International, to help those impacted by the crisis in Ukraine, with at least USD 5 million guaranteed from the initiative.

Volleyball World CEO Finn Taylor said: “This partnership for our flagship beach volleyball competition is significant on many levels, not least from a humanitarian aspect. We’re proud to welcome AB InBev on board and bring Chernigivske to beach volleyball fans to support their efforts to help those affected by the war in Ukraine.

“To be able to grasp such an opportunity while also raising awareness and expressing our solidarity with Ukrainian people in need – who share our huge passion for volleyball – is something we are proud to have concluded.”

Also present at the tournament will be Anna Rudenko, marketing director of Chernigivske Ukraine, whose vision led to this exciting partnership.

“Sports is one of the most important message vehicles. That is why we are glad that the organisation wanted to join in its own way the charitable actions that Chernigivske has been undertaking for several months,” said Rudenko.

As the commercial entity for the sport worldwide, Volleyball World is driving efforts to increase the profile and popularity of volleyball and beach volleyball. Its landmark partnership with AB InBev and Chernigiviske, a lager originating from the Ukrainian city of Chernihiv, is a clear sign of the fast-growing commercial appeal of volleyball globally.

Beach volleyball fans will be able to enjoy this refreshing lager at the Rome 2022 FIVB Beach Volleyball World Championships from 10 to 19 June.

Ipswich Town and Umbro launch new partnership as the world-famous footballing brand becomes the club’s main kit supplier ahead of the 2022/23 campaign

It has today been revealed that Ipswich Town Football Club and Umbro will be joining forces, with the football brand becoming the Blues’ main kit supplier for an initial four-year period. 

Umbro has supplied kits for Town previously, most recently from 1989 to 1995. The Suffolk-based team will be rolling back the years as they once again don the distinctive double-diamond.

The deal, which begins for the 2022/23 campaign, will see Umbro supply the former UEFA Cup winners with bespoke kit, replica and training wear. 

British heavyweight boxer and passionate Town fan Fabio Wardley helped launch the partnership in a video shared on the club’s and brand’s social channels. The boxer explained how the partnership reflects on the illustrious history of the club, while looking ahead towards an exciting future.

Jonathan McCourt, Head of Sports Marketing – UK Football, Umbro, commented: “We’re so excited that Ipswich Town will be wearing the famous double-diamond once again.

“There is so much shared history between Umbro and Ipswich, and we are hoping that many more happy memories will be created as we join forces once again.

“We’re looking forward to sharing the club’s home and away kits with fans in due course, and we can’t wait to see them donning the jerseys in a packed-out Portman Road next season.”

Paul Macro, Head of Retail Operations at Ipswich Town, said: “We are delighted to partner with Umbro for the upcoming season and beyond.

“Umbro has excellent credentials having created high-quality kits for clubs all around the world. We are looking forward to showing our fans the eye-catching, bespoke design Umbro has produced for the club.

“We have high ambitions as a club, and we know that Umbro will be the perfect partner to support us in pursuit of our goals.”

Joseph Parker Signs Long-Term Promotional Deal With BOXXER And Sky Sports

BOXXER, the next generation boxing promotion and exclusive provider of boxing content to Sky Sports, today announced the signing of former world heavyweight champion Joseph Parker  (30-2, 21 KO’s) to an exclusive long-term promotional agreement.

The former WBO heavyweight champion entered the professional ranks in 2012, having represented New Zealand at the 2010 Commonwealth Games and narrowly missed out on a place in the 2012 Olympic squad. 

His impressive mix of technical boxing skills and knockout power quickly carried him up the rankings and into world title contention, culminating in his winning the WBO World Heavyweight Championship in 2016 and holding it for two years.

Currently ranked #4 in the world by Ring Magazine, #2 by the WBO and #3 by the WBC, Parker’s presence in the upper echelon of the heavyweight ranks has never been in dispute.

Now just 30 years old, the New Zealand power-puncher can look forward to a renewed assault at world heavyweight championships under the BOXXER and Sky Sports banner.

“This is a massive signing for BOXXER. Joe Parker is one of the best heavyweights in world boxing and we are delighted to welcome him to the team. Every ranking body has him high in their list and now he’s entering his prime, we look forward to taking him back to world title opportunities and some huge events here in the UK,” said Ben Shalom, BOXXER CEO and founder.

“In signing with Ben Shalom and BOXXER I’m excited for the next phase of my career, where I will become a two-time world champion on Sky Sports, the best TV platform in sports. I’ve had a great relationship with Sky Sports in the past, with many great fight nights against the leading British heavyweights – I’ll fight absolutely anyone put in front of me,” said Parker.

Adam Smith, Head of Boxing Development for Sky Sports, “I am absolutely thrilled that Joseph is joining the new era of Sky and BOXXER. This is a major announcement in the heavyweight division! 

“I have known Joe for years – he has always brought entertainment and will fight anyone. Moreover he is a charming gentleman and is revered over on our shores just like he is in New Zealand. We will get right behind Joe as he aims to become heavyweight champion all over again!”

News of Parker’s debut for BOXXER and Sky Sports will be announced in the near future.

Wasserman Acquires Mullhaupt Management To Boost Golf Division

Wasserman has acquired Mullhaupt Management and hired Chris Mullhaupt as Vice President, Golf, announced today by Wasserman Managing Executive, Golf, Bud Martin. Mullhaupt brings his full roster of top women’s and men’s golfers to Wasserman’s golf division.

“Chris is an exceptional agent, and someone who has made a big impact on the industry in a very short period of time,” said Martin. “The addition of Chris and his clients will further strengthen what we believe to be the industry-leading talent representation practice in golf, and his work specifically with women athletes further underscores Wasserman’s long-standing investment in women and commitment to elevating women in sport.”

“I admire Wasserman and their comprehensive devotion to all aspects of the golf world,” said Mullhaupt. “The work that the executives and agents at Wasserman produce is renowned in our business, and their client-first approach matches my ethos. The resources and network that Wasserman provides will be hugely beneficial to the women and men I represent, and I’m excited to get to work.”

Mullhaupt represents a number of accomplished clients on both the LPGA and PGA Tours. His roster includes world #2 and Olympic Gold medalist Nelly Korda, Jessica Korda, former U.S. Amateur champions Curtis Luck and Doc Redman, as well as Bud Cauley, Braden Thornberry, Zac Blair and Pauline Roussin-Bouchard.

Long-time Korda family manager Patricio Apey, who has been involved in the careers of the Korda family from the onset, will continue to work hand-in-hand with Wasserman and Mullhaupt in all aspects of their careers moving forward.

Prior to joining Wasserman, Mullhaupt was the founder of Mullhaupt Management, and brings over a decade of experience representing professional golfers. He played college golf at Ole Miss and is married to his wife, Ann. They currently reside in Chagrin Falls, OH.

DAZN And Anthony Joshua Ink Major Partnership For Future Fights

The two-time heavyweight champion of the world has inked a deal with DAZN.

DAZN Group, the global sports entertainment company, has confirmed a ground-breaking deal that will see Joshua’s future fights broadcast on DAZN’s sport entertainment platform to customers worldwide.

DAZN is the global home of boxing, offering its customers unrivalled access to elite fighters such as including Canelo Álvarez, Ryan Garcia, Gennadiy “GGG” Golovkin, and Katie Taylor.

Expanding on their existing relationship, Joshua has deepened his partnership with DAZN by becoming a shareholder, special advisor, and brand ambassador for the business. As a special advisor, Joshua will join DAZN’s strategic advisory board as the business develops its global boxing offering by providing a richer and more immersive experience for its customers. 

“I am entering a new phase in my career with a new training environment, new coaches and now a new broadcaster,” said Anthony Joshua. “Negotiations at this level take time so I am pleased to have it all wrapped up and now I can fully focus on giving the fans and DAZN what they want, knockouts in the glamour division. 

“I’ve been working with DAZN and following its progress for a long time. We have enjoyed a really successful partnership in the US for many years and I know the team and understand the passion and drive of the business. 

“DAZN’s vision and passion to innovate is what attracted me to the partnership. They are leading the digital landscape in sport and the future of sports broadcasting. I am really looking forward to a long and successful partnership.” 

Eddie Hearn added: “We have been successfully working in partnership with DAZN for many years now and this new announcement with Anthony Joshua emphasises why they continue to set the standard for the future of sports broadcasting.

“We have a shared vision with DAZN to make it the unrivalled home of boxing for fans across the world. Now with Anthony joining the team the stage is set to do even more together and we are looking forward to getting started.”

“AJ is a hugely popular and influential sportsman,” said Shay Segev, CEO, DAZN Group. “His alignment with us and his investment in our business speaks volumes. This deal is his seal of approval for our vision and our direction as a business. We welcome his passion, his drive and – most significantly – the vast audiences he attracts. 

“In addition to being a world-class fighter, Joshua is an entrepreneur and businessman. He founded management business 258 MGT in 2016 and represents boxing’s greatest rising stars, including Josh Buatsi, Derek Chisora and Ben Whittaker. His partnership with DAZN is a testament to his belief in the business strategy.”

“We are delighted to have concluded this landmark agreement with DAZN. I would like to thank the whole team at DAZN, 258MGT and Matchroom Boxing for helping bring this deal to completion,” said Freddie Cunningham, 258MGT Managing Director. 

“We were really impressed with the vision DAZN showed us for the future of Anthony’s career, it was clear from the discussions that we have a shared goal of bringing the fans the biggest fights possible and a partner committed to investing heavily to make them happen.” 

SailGP Renews Distribution Partnership With Story10

SailGP, the purpose driven global sailing championship, and Story10, the global sports video production and distribution agency, have renewed their partnership to increase international event exposure and fan engagement of Season 3 of SailGP. 

After two successful seasons, SailGP Season 3 features a busier race course, with new franchise teams Canada and Switzerland added to the roster, as well as an expanded calendar that spans 2022-23 and combines previous SailGP venues such as Bermuda, Plymouth, Saint-Tropez, Cádiz and San Francisco with new destinations including Chicago, Copenhagen, Dubai, Singapore and Christchurch. One final venue is expected to be announced in the coming weeks, to complete an 11-event season.

Partnering with Story10 for Season 2, SailGP’s VNR content was shared around the world via 377 different media organisations. The renewed partnership will see Story10 continue to actively distribute and promote SailGP VNR content from each event, including all race highlights, pre- and post-race reaction, as well as athlete features and social initiatives, to their engaged global distribution network of 400+ media outlets, across broadcast, digital and social, bringing fans worldwide even closer to the action.

Utilising Story10’s partner network will ensure that content is promoted in key markets across multiple platforms, including guaranteed placement on sport-dedicated social channels, driving awareness, and reaching potential new audiences globally. All video distribution will be underpinned with bespoke usage and data insights, enabling SailGP to tailor its content, drive fan engagement and demonstrate tangible value to current and potential sponsors.

For the second season running, all the teams will include female athletes as part of SailGP’s Women’s Pathway, which aims to fast-track the training and development of female athletes with the goal of creating an inclusive sporting championship that has gender equity. In a bid to accelerate the program, for Season 3, each team will have three female athletes join throughout the season to gain vital training and racing experience on the F50.

It’s also the second season of SailGP’s pioneering Impact League, a second podium for the planet which tracks the positive actions the teams make to reduce their overall carbon footprint and help accelerate inclusivity in sailing. SailGP’s Inspire program, a first-of-its-kind global youth sailing and career program, will also continue next season.

SailGP Chief Content Officer Melissa Lawton said: “As SailGP continues to expand its calendar and its teams, we are also attracting larger audiences than ever to our world class broadcast product. Our successful partnership with Story10 will once again allow us to serve our dedicated fans, wherever they are in the world, and welcome new ones to SailGP in Season 3.”

James Dobbs, Managing Director of Story10’s parent company SNTV, said: “We’re thrilled to renew our partnership with SailGP. After the success of the second season, it is fantastic to continue building exposure of SailGP’s brand through our unique global distribution network, driving international reach and fan engagement for SailGP, whilst delivering high quality sporting drama to our audiences worldwide.”