Premiership Rugby can today confirm that the television coverage of Gallagher Premiership Rugby in 2021-22 has shattered previous audience records.
This year’s Gallagher Premiership Rugby Final was the most-watched Premiership Rugby match in our 25-year history, more than doubling the previous high for a Final, while previous season-long BT Sport records were also broken.
For the first time, the Final was broadcast on terrestrial television (ITV4) alongside the league’s long-term partner BT Sport. The game, won 15-12 by Leicester Tigers, was watched by an average audience on ITV4 of 597,000 (peaking at 831,000), and at the same time an average audience of 349,000, (peaking at 480,000) tuned into BT Sport, making it the most-watched Premiership Rugby match ever.
The Final had an average audience of 946,000 (1.3 million peak) – 113% higher than the previous best for a Final in 2009
Across 2021-22 live average audiences on BT Sport were up 21%, which is also 12% higher than the previous best in 2018-19
A cumulative average audience of 14.5 million people watched live Gallagher Premiership Rugby on BT Sport and ITV in 2021-22
A cumulative average audience of 3.2 million watched Gallagher Premiership Rugbyhighlights on ITV
The 2021-22 season also marked the launch of PRTV Live where all Gallagher Premiership Rugby matches not on BT Sport or ITV were shown live, making every game accessible. The launch exceeded our expectations, and we can confirm it will be back for 2022-23 with plans for fans to be offered a new season ticket.
The Final also had an impressive audience share of 12.6%, across ITV and BT Sport, which means that one in eight people watching TV in the UK last Saturday afternoon were watching the Gallagher Premiership Rugby Final.
Simon Massie-Taylor, Chief Executive of Premiership Rugby said: “On the pitch, this Gallagher Premiership Rugby campaign has been unmissable, and to see that off the pitch records also fell shows we are taking significant steps towards our ambition of growing the game and reaching new fans.
“This season our live coverage on BT Sport and ITV was watched by a remarkable cumulative average audience of 14.5 million. We also brought back the popular weekly Sunday-night ITV highlights show and ensured all matches not screened live on BT Sport or ITV were accessible to fans on PRTV Live.
“Our vision for the Gallagher Premiership Final is to create a national sporting moment, and to do this we need to make it accessible to all. Achieving this record average audience has exceeded our original expectations and breaks all our previous records. The Final audience peaked at more than one million, which is a big step towards our goal and we thank BT Sport and ITV for making this possible.”
“The next Gallagher Premiership Rugby Final – on Saturday 27 May 2023 – is planned to be on the ITV main channel as well as BT Sport so we hope to break the record again, and to grow the club game further.”
The International Canoe Federation is pleased to announce the appointment of experienced Canoe and Olympic Official Richard Pettit as Secretary General.
The former ICF media and communications manager returns to the federation after five years working for the International Olympic Committee, where he was a driving force behind Athlete365, a critically acclaimed online community offering advice and support to thousands of elite athletes, Olympians and Paralympians.
During his time at the ICF, Pettit embarked on a major revamp of the federation’s media and communications strategy, introducing paddle sports to new audiences around the world.
As well as media and communication, the 42-year-old Brit has a strong background in digital transformation, membership growth and partnership engagement.
“It is a privilege and an honour to have been appointed Secretary General of such an inclusive, diverse and dynamic sport,” said Pettit.
“I look forward to reconnecting with the canoeing community in September and having the opportunity to further popularise the incredible achievements of the athletes through broadcast and digital channels, while highlighting the key attributes of the sport that make it the go to recreation activity of millions of people around the world.”
ICF President Thomas Konietzko said he was thrilled that Pettit was returning to the federation.
“Richard was a highly valued and very popular member of the ICF family for many years, so of course we were sorry to see him leave after the Olympic Games Rio 2016,” Mr Konietzko said.
“But we have all been incredibly impressed by the work Richard has been doing with the IOC, and are elated he will now be returning to the ICF. The skills and partnerships Richard formed while working at the IOC will be invaluable for us as we continue to strengthen our position within the Olympic Movement.
“The coming years contain many challenges for all Federations, so having a Secretary General with Richard’s experience will provide us with sound knowledge and professional leadership as we look to build a stronger future for our sport.”
Mr Konietzko said Pettit will be especially important in ensuring the ICF continues to work alongside the IOC to meet the aspirations the Olympic Agenda 2020 +5.
Pettit will start his position in September this year.
Tezos share a look at their partnership with McLaren Racing and explain how their organisation helps to facilitate successful NFTs across a longer term basis.
This past week we saw the NBA (National Basketball League) crown the Golden State Warriors champions. The long NBA season was speckled with NFT drops covering everything from officially licensed trading cards to players launching their own NFT activations.
“Sales on the blockchain networks supporting the NBA NFTs are showing sales down double digits in the final month of the season.”
But sales on the blockchain networks supporting the NBA NFTs are showing sales down double digits in the final month of the season. Meanwhile, Tezos NFT sales, were the first ever championship NFT for a major sporting league was launched last year after the F1 finale, are up double digits in the same time period.
We take a look at the McLaren Racing NFT Collective to dive deeper into what sets Tezos and the Tezos community apart in a crowded market for NFTs.
The McLaren Tezos partnership
McLaren Racing is among the oldest and biggest names in competitive motor racing, and one of the most successful Formula One teams in the history of the sport. In 2021 McLaren announced a multi-year partnership with Tezos, an energy-efficient, open-source Proof-of-Stake blockchain used by many of the biggest brands in sports and entertainment.
Tezos is a self-upgrading network that uses around two million times less energy than competitive Proof-of-Work blockchains, meaning that innovation, security, and sustainability go hand in hand.
“In addition to the NFTs themselves, fans that collect complete cars on the McLaren Racing Collective platform are rewarded with unique experiences.”
McLaren uses Tezos to create new and unique non-fungible token (NFT) experiences for fans. The first McLaren Racing digital collectible drop was a celebration of the team’s 2021 season Formula 1 car, the MCL35M. The car was transformed into 22 components, in the form of NFTs, which fans could collect to assemble their own 3D model. Subsequent drops have included limited edition driver cards and the three UNDFTD x McLaren Indy 500 livery IndyCars.
McLaren Racing Collective
The McLaren Racing Collective is a new digital platform where fans and collectors can purchase McLaren Racing digital collectibles and engage with the brand. In addition to the NFTs themselves, fans that collect complete cars on the McLaren Racing Collective platform are rewarded with unique experiences and a chance to gain exclusive access to the drivers and races that inspire them.
The fourth McLaren NFT drop on Tezos will take place around the upcoming British Grand Prix, and will offer lucky fans the chance to unlock real-life experiences including a ride around the famous Silverstone circuit, and a peek behind the scenes at McLaren’s headquarters.
Three NFTs; a racing helmet, racing suit and race boots will be dropped on July 1, July 2 and July 3, respectively. Fans who collect all three NFTs over the course of the Grand Prix weekend will unlock a ‘master NFT’, combining all three race suit elements into a complete driver, and also earn a spot on a virtual call with a McLaren F1 driver.
Ahead of the British Grand Prix, Tezos is hosting an activation space at the iSportConnect Web3 Summit on June 28th – 29th in London. The Summit will include talks by Leeston Bryant, Senior Marketing Manager, Esports & Gaming at McLaren Racing, Mason Edwards, CCO, Tezos Ecosystem, and Edward Adlard, Global Head of Business Development and Adoption, Tezos Ecosystem.
Want to meet Tezos, the presenting partner of our Web3 Summit at the event? Final tickets are available at our Web3 Summit website – https://www.web3summit.sport/
The PGA Tour has responded to the Saudi-backed tour by creating a series of more lucrative tournaments and altering the golfing calendar in America.
You would have to imagine that as Jay Monahan, commissioner of the PGA TOUR, sat down to write a letter to his players he was feeling a bit nervous.
In fact, it’s hard to imagine a more stressed man in the world of sports at the moment, with the LIV Tour’s dark cloud looming over him.
In his letter to his players, and then at a press conference, Monahan outlined the changes he would be implementing to try and keep his players on the tour.
The headline differences include the PGA TOUR returning to a calendar structure in 2024 and a revised field size for the FedEx Cup.
“These changes will further strengthen the FedExCup and create a strong, coordinated global schedule, offering a more compelling product for our players, fans and partners,” Monahan’s letter read.
The changes are based around the FedExCup Playoffs. They will feature revised field sizes starting next year.
I don’t believe I heard any mention of the @DPWorldTour in Jay Monahan’s opening statement. None of the boosted events are co-sanctioned. Not a good sign for the “strategic alliance.”
The top 70 will make the first event of the Playoffs, the FedEx St. Jude Championship at TPC Southwind in Memphis. The top 50 will make the BMW Championship, and the top 30, as usual, will compete for the FedExCup at the TOUR Championship at East Lake.
I’m sure that Monahan knows that it isn’t the number of entries into the FedEx Cup that’s driving some of the top players into the deep-pocketed hands of the Saudi-backed LIV Golf, so there is also a raise in tournament prize money.
The new TV deal began six months ago.
The $700M per year number is an estimated average over the life of the contract.
So two things: Big increase in money overall over the nine year deal, and a steady increase in revenue each year.
There is raises at eight tournaments including the BMW Championship, THE PLAYERS Championship and the FedEx St Jude Championship – most see an increase of around $5 million.
Rory Mcllroy has emerged from his competitors to take a real stand against the LIV Tour, he was in the meeting with Monahon and the PGA Policy Board. “I think it’s not lost on me what PGA TOUR events … can do for the communities that they’re played in,” he said. “I think that’s not lost on the players that when they come and play PGA TOUR events they’re helping to do something really good in the community … and I think that’s important.”
Aston Villa Women is pleased to announce Gym+Coffee as a new Official Partner.
The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport.
Through a dedicated campaign, Aston Villa and Gym+Coffee hope to inspire a new generation of female athletes in addition to creating room for change and empowerment.
Nicola Ibbetson, Chief Commercial Officer at Aston Villa Football Club, said: “We are delighted to form this exciting partnership with Gym+Coffee.
“The Women’s team have experienced substantial growth over the past three seasons and this collaboration will help to cultivate further development and evolution.
“Gym+Coffee share our values and commitment towards celebrating females in sport, and we look forward to working with them.”
Diarmuid McSweeney, Founder and Chief Marketing & Community Officer at Gym+Coffee, added: “We are thrilled to be at the forefront of women’s football at such an exciting time.
“Partnering with Aston Villa, who are so committed to development within the sport, is a true honour for the brand and the club are a perfect partner due to their shared values of empowerment and equality.”
AFC Bournemouth are delighted to be partnered with MSP Capital for the 2022/23 Premier League season.
MSP Capital, who were front-of-shirt sponsors for the club’s two most recent seasons in the Sky Bet Championship, have a new partnership agreement that will see them continue to provide important support to the club and Cherries supporters.
The Poole-based property finance company have provided bespoke financing solutions to businesses and individuals for 40 years, supplying funding UK-wide but with a specific focus on the southern counties and London.
And their logo will once again be prominent in the first team environment, adorning the front of the men’s training wear, including staff training wear and the matchday warm up range.
They will also have an increased presence across the entire football club, appearing on the sleeve of the women’s team’s shirts and becoming an official partner of AFC Business, the Cherries’ popular business club.
MSP Capital used their previous partnership with AFC Bournemouth to make an impact in the local community, notably through the Bring Your Boots drive and the Goals Recreated campaign with former Cherries frontman Arnaut Danjuma.
And as part of the new affiliation, MSP Capital will collaborate with the club on more exciting new community initiatives across the 2022/23 season.
Commercial director Rob Mitchell said: “It was a pleasure to be partnered with MSP Capital during our two years in the Championship and we’re delighted to continue that relationship.
“We’re pleased to offer MSP assistance with their company goals of supporting growth and visibility for their specific target markets.
“It’s also great for us as a club to have the continued support from a successful locally-based business who are passionate about the club, and we look forward to the next step of our journey in the Premier League.”
Adam Tovey, MSP Capital’s valuation director and a Cherries supporter since his childhood said: “It was an especially proud moment when we became principal partner and front-of-shirt sponsor back in 2020.
“That enabled us to be on the front of the club’s shirt for one of the most significant achievements in its history last season, winning promotion back to the Premier League.
“But, in truth, the ties that bind us have always been about more than the shirt.
“We share the same passion for social responsibility and are proud to continue to leverage our relationship to help the communities where, together, we are established and draw our strengths.
“That includes making sport and physical activity more accessible.
“Now is the opportunity for a global business to take the front-of-shirt opportunity in the Premier League, with our focus as a company being on our region.
“We’re excited that this new partnership will continue to help us achieve our business aims locally and we look forward to providing supporters with some exciting initiatives across the season.”
The club’s training wear range will be revealed in due course on the club’s website and social media channels.
Tim Mangnall, CEO of Capital Block, pens an open letter to sports team who are thinking about launching NFT collections.
Why I Urge Sports Teams Not To Launch An NFT Collection If Your Fans Do Not Care About Them
I am sure over the last 18 months you have been contacted by every possible NFT platform, marketplace or organisation offering you the world.
Everything from millions of dollars, claims they have the best platform, that they know what your fans want and where this space is going and that their vision is the best vision. They might have told you that you must hand over all your IP to ensure they are going to sell out and create the world’s greatest NFTs.
Well, I hate to break it to you: None of this is true. What’s more, if you go down this route it will be your fans that suffer.
“95% of NFT projects will fail and are already failing.”
95% of NFT projects will fail and are already failing.
Now, I admit this title is clickbait-y, especially as Capital Block is an NFT consulting agency. But I had to do something to get your attention and lay out a few considerations for you as football clubs when considering your NFT launch.
Launching an NFT project does not have to be as complicated as people make out.
Yes, there are a number of technical aspects that you need to consider (such as the correct blockchain, how you connect wallets and how fans will purchase NFTs), but the main concern should always be your fans.
Let us bring this back to a simple point! Launching an NFT is no different to launching a product or a membership rewards program.
Let’s take a kit launch for example. Every season, clubs around the world spend months and months with designers, and their kit partners discussing every tiny aspect of how the shirt will look, what the marketing plan will be, how it will be promoted, what the sales targets are, and how it will be distributed. When the time comes to launch these kits, it has the full force of the club behind it!!
NFTs should be no different. In fact, given NFTs are digital assets stored on the blockchain forever rather than just a season, some of these considerations should hold even more weight.
So, let’s look at some of the key fundamentals when launching an NFT collection. Things that will help develop long term strategies and allow you create what we believe is the future of fan engagement, memberships, and rewards.
Consumer journey
Keep the consumer journey within your own channel or branded webpages. The NFT space is still largely unknown to your fan base, so when you direct them away to a new 3rd party platform, you will lose over 50% of your audience. Given less than 2% of sports fans are willing to buy NFTs, you must do everything in your power to keep them engaged by creating a seamless consumer journey.
Education
Let’s go back to the kit launch example. Every fan of every sports club is aware when a kit launch is happening. It’s communicated across all owned media channels and in most cases have a paid element as well.
“Using the right buzzword does not mean your fans will understand or care. You must talk to them, engage with them and educate them.”
This should be the case when educating your fans on what an NFT is.
Using the right buzz word does not mean your fans will understand or care. You must talk to them, engage with them and educate them.
There are normally two words that follow the word NFT: Community and Utility.
Community
What does community really mean? Do not get sucked into this building a new community rubbish that is normally forced onto you when trying to launch your NFT collection!
Let me spell it out for you simply: your community is your fan base, and your fan base are the ones who will buy your NFTs.
“What added benefit is offered to someone purchasing this image, or video clip or whatever you are trying to sell as an NFT?”
So, educate your fan base, create a NFT community within the fan base and your NFT will sell!
But the only way to do this is to engage, promote, talk and explain to your fans why NFTs are so important. If you cannot do this, or are not willing to do this, then don’t launch an NFT collection. You’re just setting yourself up to fail.
Utility
Utility is the word that normally follows community. What it really means, is benefits.
What added benefit is offered to someone purchasing this image, or video clip or whatever you are trying to sell as an NFT?
Utility is one of the most important aspects of your NFT collection. This is what allows fans to become engaged, what will drive them to purchase, and really help build your community.
Hear more from Tim as he takes part in our fantastic NFT panel at the iSportConnect Web3 Summit next week.
Imagine launching a limited number of NFTs that come with exclusive content from a manager, and after every game only the NFT holders can watch it.
Like a private message. As a lifelong fan of any club this is something that would drive true engagement and make the fan feel special. In turn, it will allow them to talk to other NFT holders about what the manager said, and through this you start to build your community.
Don’t insult your fans by offering easy utility.
Offer them meaningful, money can’t buy experiences, memories they will remember forever. This is what NFTs should be about.
Money
Forget the money. No, I am being serious. If you are solely focused on revenue you’re doing this for all the wrong reasons. YES I am aware that every sports club needs to make money, but if you focus on creating the best and most engaging NFT strategy then the revenue will come.
If you set out with money as your only focus, then your vision across the project will not be focused on what truly makes a great NFT collection.
Time
You are going to have to put time into your NFT strategy. Putting John from the partnerships team on it because you’ve heard him mention Bitcoin before is just not ok. This is a product launch that needs daily work and without it everything will be subpar! Put a team on this project and make sure it is consistent.
You know your fans and you know the ethos of the club better than anyone. Don’t underestimate this point. Use your knowledge to share with the world why your club is so special.
“Your fans are your fans, not your customers. As a club, you have a duty to protect the fans that love and care for your club.”
This letter could go on and on covering the key fundamentals and considerations of an NFT drop. For the sake of your fans I urge you: if you are not willing to cover all of the above, or do not understand the core of what it means to launch an NFT project then do not do it!
Your fans are your fans, not your customers. As a club, you have a duty to protect the fans that love and care for your club. Remember they are the ones who will probably buy your NFT out of loyalty.
Without a robust and long term strategy that takes all of the above into consideration, then your fans will be left thinking that NFTs are nothing but a worthless JPEG.
Your sincerely,
Tim Mangnall – CEO Capital Block
Want to hear more from Tim? Get tickets to our iSportConnect Web3 Summit at Emirates Stadium – https://www.web3summit.sport/
Aser Ventures has acquired a strategic stake in Doha based sports tech start-up Sponix Tech.
Sponix, which was founded by Mohammad Ali Abbaspour in 2020, develops pioneering software that drives fan engagement and monetisation opportunities for sports rights owners, broadcasters, and brands.
Its immersive replay technology allows fans to view the best match action through the eyes of the players on the pitch. Broadcasters can utilise this first-person angle for instant match replays and via social media – boosting fan engagement and unlocking new brand partnership revenue streams.
Sponix’s second technology empowers broadcasters to tailor in-stadia advertising perimeter boards directly from their live matchday feed. The software builds on existing technology that allows for the regional localization of perimeter board advertising. It creates the opportunity for broadcaster controlled, fully bespoke perimeter board advertising for the first time.
Aser Ventures’ investment in Sponix will help power the company’s continued growth, as it works to apply its innovative technologies to more sports and to grow its partner network. In addition to capital investment, Aser will utilise its global network to create new commercial opportunities for Sponix and provide the company with strategic guidance and support.
There will also be extensive opportunities for synergy between Sponix and the wider Aser portfolio, including the global sports media group ELEVEN, Premier League club Leeds United, and Aser’s network of digital marketing agencies.
Andrea Radrizzani, Founder and Chairman, Aser Ventures, has welcomed Sponix to the group: “At Aser we want to invest in cutting edge ideas, world class people, and services that complement and enhance our wider portfolio. Mohammad and his team deliver on all these points. We are excited to welcome Sponix Tech to the Aser family and to work with them to grow their business and unlock new value for partners and fans around the world.”
Javier Sobrino, Managing Partner, Aser Ventures, added: “Sponix Tech’s innovative technologies are already delivering tremendous value to the sports industry and they are only getting started. At Aser Ventures we want to help them realise their potential, by sharing our experience and our network and by creating opportunities for synergy with the wider Aser group.”
Mohammad Ali Abbaspour, CEO and Founder of Sponix Tech, said: “Aser Ventures are the ideal partner for Sponix Tech, with a track record of helping their portfolio companies generate transformative new value. We are looking forward to working with Andrea, Javier, and the wider Aser team to rapidly grow our business and serve rights holders, broadcasters and fans across the sports industry. A big thank you to Aser for their belief in our project and to the Sponix team for getting us to this milestone moment.”
The Carrefour Group has become a premium partner of the Olympic and Paralympic Games Paris 2024. Alexandre Bompard, Chairman and CEO of the Carrefour Group, and Tony Estanguet, President of Paris 2024, signed the partnership agreement which, for the first time in the history of the Games, sees a world leader in food distribution involved in the greatest sporting event on the planet.
100 years since the Games were last held in Paris, Carrefour, with its iconic blue, white and red branding, at the heart of French people’s daily lives, is delighted to be contributing to this exceptional event for the whole of France.
The intention is for this partnership to spread to other countries around the world. At its heart is one of Carrefour’s key strategies: to bring about a food transition for all. The Group has a unique ability to bring all French people together around this gigantic celebration of sport through its 5000 stores and e-commerce sites. In addition, the Group is wholeheartedly committed to the values of Paris 2024, and is fully on board with the goal of organising Olympic and Paralympic Games which are sensible, sustainable and inclusive.
Operating under the tagline “Nourishing every hope”, the partnership is divided into:
– a project to supply fresh produce and organic food (fruit, vegetables, cereal products, meat, fish and seafood) to the Olympic and Paralympic Villages for the athletes’ meals, offering exposure for top-quality French produce, whilst also promoting more sustainable eating.
– a branding project which, through the values of sport, promotes health through diet, the value of work, social betterment and inclusion;
– a business project involving all our partners and franchisees, raising awareness of disability, nutrition, health at work through sport, etc.
– a commercial project, involving numerous promotions. Carrefour will develop exclusive collections in a wide range of official products licensed by Paris 2024 (clothing, stationery, back-to-school collections, etc.).
Alexandre Bompard, Chairman CEO of the Carrefour Group, said: “Soon, the heart of our country will be beating to the rhythm of the Olympic and Paralympic Games Paris 2024. It will be a historic event for all French people, with the eyes of the entire world fixed on Paris. With its popular presence, its 5000 stores in France, and its blue, red and white logo, the Carrefour Group wishes firmly to contribute to the success of this huge celebration of sport, help all French people to take part, and associate our brand with the marvellous values of Paris 2024. It is with great pride that the Carrefour’s 150,000 employees in France take part in this adventure.“
Tony Estanguet, President of Paris 2024, adds: “By welcoming Carrefour on board with the adventure that is the Olympic and Paralympic Games, Paris 2024 is reaffirming its desire to organise Games that are helpful to people and closely involved with their lives. Being among the largest networks of local businesses in France, Carrefour will help bring the magic of the Games to life for French people. Sport, health, commitment to healthy and sustainable eating, and inclusion: Carrefour shares our values and our desire to leave a legacy which is useful to society.”
There is a new format coming to the Caribbean in 2022 with Cricket West Indies and the Caribbean Premier League bringing you THE 6IXTY – Cricket’s Power Game.
The first edition of THE 6IXTY will see men’s and women’s teams compete in a new 60-ball tournament featuring many of the best cricketers from around the world with SKYEXCH the title sponsor for 2022.
This revolutionary format will see brand new innovations that will change T10 cricket and make the game even faster paced and action packed.
Fans can look forward to the following exciting new rules:
Each batting team has six wickets – at the fall of the sixth wicket they are all out
Each batting team has two PowerPlay overs. They can unlock a third PowerPlay by hitting two sixes in the first 12 balls. This extra PowerPlay over can be taken at any time between overs 3-9
There will be 30 balls bowled from one end before the action switches to the other end for the final 30 balls
The 30 balls will be delivered as 5 separate overs, with no bowler being able to bowl more than 2 overs for the innings.
If teams do not bowl their overs within the allotted time a member of their team is removed from the field for the final six balls
Fans will vote for the timing of a “Mystery Free Hit” where a batter can’t be dismissed by the bowler
The first edition of THE 6IXTY will take place from 24 to 28 August in St Kitts & Nevis at one of world cricket’s fastest scoring grounds – Warner Park. Future expansion plans of the 6IXTY include the potential of multiple events at different locations around the Caribbean and beyond.
THE 6IXTY is a joint venture between Cricket West Indies and the Caribbean Premier League with the two organisations working closely together to create another world-class event.
Ricky Skerritt, President of Cricket West Indies, said: “THE 6IXTY has come about because of a close collaboration between CPL and CWI which is the way forward. I am really excited about the innovation, excitement and entertainment that it is going to bring to the fans.”
Pete Russell, Hero CPL’s CEO, said: “This is a hugely exciting moment for both CPL and Cricket West Indies as we create a tournament that will see cricket fans brought closer to the game. There will be world-class men’s and women’s cricketers taking part in a fantastic event for the Caribbean and this combined with cutting-edge innovations, signals a great moment for all fans of West Indian cricket.”
