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Manchester City unveils a virtual experience for fans on Roblox

July 15, 2022

Manchester City has launched ‘Blue Moon’, a City themed experience on Roblox, which is now available for fans.

Created in collaboration with Karta, the experience follows the story of the club’s characters, Moonchester and Moonbeam, and features various activities, including a minigame and a virtual Man City store. Fans can also play and watch Moonball matches, complete quests to earn in-game rewards and interact with other City fans on Roblox.

In another first for the club and the Premier League Trophy, the first ever virtual stop on Manchester City’s Trophy Tour will take place inside the Blue Moon experience on Roblox tomorrow. For 48 hours, Cityzens can interact in a digital world with the Premier League Trophy, take pictures with the trophy, collect unique items and meet other fans.

Manchester City also will feature in the popular Goal Kick Simulator experience on the Roblox platform where fans can get a hold of limited-edition items for their avatars!

Nuria Tarre, Chief Marketing and Fan Experience Officer at CFG said: “Manchester City continues to embrace the latest technologies to enhance experiences for our fans across the globe – both physically and in the digital world, exploring new and exciting ways to engage and entertain our fanbase.

“Another first for the club, this collaboration aims to inspire the next generation of fans and we look forward to delivering this innovative new experience on Roblox and bring the Premier League Trophy into the metaverse.”

Roblox provides an exciting opportunity for Manchester City to bring fans closer to the club than ever before, with many exciting upgrades, updates and events set to arrive in the coming months.

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