OneFootball and Serie A announce premium digital collectible rights partnership

OneFootball, the world’s largest football media platform, and Lega Serie A, one of the world’s top five football leagues, with over 530 million fans worldwide, have today announced a global partnership to bring officially-licensed digital collectibles to football fans around the globe. The world-first deal will give the football community a multi-dimensional experience that takes them from real life into a new digital age.

Fans can now own, collect and trade never-before-available match moments from Serie A, Coppa Italia and Supercoppa Italiana. This will include the best action, from attempts, saves, defending, assists, skills and special moments of gameplay, on top of plenty of goals and incredible fan moments. OneFootball has created a simple and accessible way for real fans to make it theirs – giving them the chance to own real life moments of incredible football, in perpetuity. The digital video moments will launch on OneFootball’s marketplace, Aera by OneFootball, and is built on the sports-industry-leading Flow blockchain so fans can get their favourite moments through the easy-to-use and secure wallet, Dapper.

The deal means that in the upcoming Lega Serie A season, over 1300 new and unique moments of premier action will be generated. The agreement also includes matches of the Coppa Italia, as well as the Italian Supercup, the Supercoppa Italiana. Fans will be able to purchase packs, which upon opening will show them which incredible match moments they have won. 

OneFootball has also acquired the rights to iconic historical moments from Serie A’s archive. Coming soon will also be hundreds of archive moments from Lega Serie A clubs, all available on Aera by OneFootball.

In the 2021/22 season, there was over 570 hours of match play, the Serie A showcased 1089 goals, 142 penalties taken and literally hundreds of breathtaking high-octane moments of some of the best football from the most talented players on the planet. In the coming season these will be available for fans to own, as part of OneFootball’s promise, No One Gets You Closer. Fans can register their interest now at Aera by OneFootballwith the first product reveal of the digital collectible collection on 1st August 2022.

Lucas von Cranach, CEO & Founder at OneFootball, said: 

“Today’s news is unprecedented. Italian football fans, like so many of the billions of football fans on the planet, are obsessed with the game – and rightly so. The Italian league provides adrenaline-filled excitement, passion, highs and lows – and fans are with their teams for the ride through better or for worse. Through recent history they’ve spent hard earned money on tickets, travel, kit, programmes – and now for the first time they can actually own part of the experience: match highlights from each week’s action as well as iconic moments from the archive.

“We’re creating an accessible experience for fans of Serie A – by being a true platform – they can own digital video moments through us and take them wherever they want – or nowhere – they are theirs to keep, in perpetuity. As part of the community, fans will get even more benefits as we expand our Web3 offering and launch even more products. 

“We are perfectly positioned to honour our promise to the 100 million fans on our platform each month – No One Gets You Closer. Over 14 years we’ve connected the football ecosystem and now we’re poised at the new frontier of a new digital era, to bring new experiences to fans, giving something to the game and the fan experience that everyone can benefit from, and really enjoy. Football belongs to the fans, it’s all theirs, and we’ll make sure of it.”

Luigi De Siervo, Lega Serie A CEO:

“Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe. Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally. We have the most prestigious league, the greatest clubs and the best supporters in the world. Now we are bringing our global fan base the most cutting edge experience – something no-one has ever seen before in football. The upcoming season will again be filled with plenty of dramatic and exciting moments of match play and we can’t wait to offer those to our fans as digital video moments along with the most iconic archive footage from Serie A.”

Round table round up – The dilemma of delivering digital sponsorship

Arsenal’s Emirates Stadium was probably as fitting a place as any to host an iSportConnect community round table on the untapped digital sponsorship opportunities in sport.

While InCrowd, a company that specialises in driving ROI through data powered digital experiences, set the agenda and the pace of the conversation, it was senior figures from the commercial teams of a group of leading Premier League and Premiership Rugby clubs that offered their insight into some of the issues facing the industry.

The discussion in the room was fast-paced with clubs being honest about the issues they are facing in terms of packaging and delivering digital sponsorship rights. One club believed that the “commercial, marketing and digital teams need to be better aligned,” during the sales process. One sales executive highlighted that this can present a dilemma because “it’s not always possible to involve those delivering as a very low proportion of deals are converted. It’s often just an extra hassle.”

The bundling of digital rights was another hot topic of discussion. Digital rights are becoming increasingly important for clubs, and working out their true value was proving difficult. A tool that could reliably work out the value of digital rights is something that the room was very keen to see because “current valuation tools are far from perfect.”

The clubs generally agreed that digital rights are perceived by sales teams to have a low delivery cost and perceived value compared to the more traditional sponsorship assets such as front of shirt branding or LED boards.This can lead to a temptation from a sales perspective to add these rights to a proposal with less consideration given to the cost or time to deliver.

Despite owning their own social media channels, the ability of rights owners to reach their audience through them was limited. “Organic social reach isn’t good because you struggle to reach more than 10 per cent of your audience unless you put some of your budget into paying the social media companies such as Twitter and Facebook.” As discussed in the room, TikTok is a bit different. Social media’s newest giant’s specific algorithms mean you do reach a lot more of your audience. One club in the room also raised the point of needing to “deliver partner content that goes beyond your fan base to be truly successful.”

The overwhelming consensus was that any partnership with a brand should start with understanding exactly what the brand is looking to achieve. One participant went further suggesting that “the biggest opportunity for clubs today is to embrace joint KPIs for their sponsorships as it shows that you are up for the challenge”.

The fact that a club’s IP will be valued differently by different categories of brand was also an important topic of conversation. The example given in the room was how differently a major consumer brand like Apple would value a club’s IP compared to a new betting brand that would be looking to build credibility and trust.

Archie Woodhead, co-founder and director of InCrowd, said: “This round table surfaced the challenges sales teams face when they need support from the delivery teams during a sponsorship sales process across multiple sectors – it causes frustration for both sales and delivery. 

“For InCrowd, insights like this are essential to inform our product development so that we can support improving processes like this without organisations having to grow their teams.” 

If you would like to find out more about iSportConnect community round tables or what was discussed at this round table and the insights shared in this article, then please contact the iSportConnect Advisory team on info@isportconnect.com. 

ELEVEN Italy acquires Lega Basket A rights until 2025

ELEVEN Italy becomes the home of basketball in Italy: LBA adds to a package of content including Euroleague, Eurocup, FIBA ​​Eurobasket 2022 and FIBA ​​World Cup 2023.

ELEVEN Italy has been awarded the LBA Pay Package of Domestic Audiovisual Rights for the 2022/2023, 2023/2024 and 2024/2025 seasons. The agreement will be ratified during the Extraordinary Assembly on Thursday 21 July, when ELEVEN Italy will present its plan for the three-year period to member clubs.

From September 2022, the LBA Serie A championship can be watched exclusively on ELEVEN’s global OTT elevensports.com. All Serie A championship matches including the regular season and Playoff, the Final Eight of the Italian Cup, and the Italian Super Cup are included, meaning more than 250 matches are available to ELEVEN Italy subscribers. 

Giovanni Zurleni, ELEVEN Group Italy Managing Director said: “We thank the clubs and President Gandini for choosing ELEVEN as a partner for the next three years. With the superb addition of the LBA Serie A, ELEVEN is now the main point of reference for basketball lovers in the country”.

This acquisition completes ELEVEN’s already very rich offering for basketball fans, which includes the most important continental club competitions, with all Euroleague matches, Eurocup, and great international basketball via FIBA ​​national team competitions including FIBA ​​Eurobasket 2022 and FIBA ​​World Cup 2023.

Eredivisie and IMG renew International rights deal for further three seasons

IMG announced it has renewed its international rights distribution agreement with EMM (Eredivisie Media & Marketing CV) for Eredivisie, the Netherlands’ top-flight football league, for the next three seasons until 2024/25. 

IMG has represented Eredivisie’s global rights for the last 20 years and will continue to distribute the best of Dutch football action, including more than 100 matches across 34 rounds, in all international regions excluding the Netherlands. Additionally, IMG ARENA will provide media rights to third parties, including online platforms.

The agreement also includes the Netherlands’ second division Keuken Kampioen Divisie and 12 play-off matches that will determine qualification to European championships and promotion and relegation of teams.

Frank Rutten, Managing Director EMM, said: “We are excited to continue our already long-lasting partnership with IMG, to bring Eredivisie to the homes of audiences all over the world. Together, we have been able to grow Eredivisie’s fan base over the years, with a solid promise of inspiring football and exciting young talent again and again. We very much look forward to continuing to do so over the next three seasons.”

Adam Kelly, President of IMG’s Media business, said: “We are delighted to renew our long-standing partnership with EMM to distribute elite Dutch football to a global audience. Over the last 20 years, our successful collaboration has helped Eredivisie grow from strength to strength, amassing a loyal fanbase across the world. We look forward to further amplifying the league and its key stakeholders to international audiences over the next three seasons.”

Considered one of the best leagues in Europe, Eredivisie consists of 18 clubs, including ‘The Big Three’ – A.F.C Ajax, PSV Eindhoven, and Feyenoord – which are home to some of the world’s most promising footballers. The league also has a strong legacy of nurturing the best of young football talent, with players like Virgil Van Dijk, Luis Suarez, Matthijs de Ligt and Frenkie de Jong all having earned their stripes in the Eredivisie.

ARterra Labs and LDN UTD announce partnership

ARterra Labs is proud to announce a partnership with LDN UTD, a purpose driven organisation that uses gaming and esports to address social issues, based in the heart of Camden Town in London, United Kingdom.

The partnership will see ARterra Labs collaborate with LDN UTD to provide digital collectibles that serve to enhance fan engagement, educate fans on the technology, and add value to LDN UTD’s community wherever they are – in stream, online, and at the Camden Centre of Excellence. 

Together, our goal is to boost fan engagement in an innovative way that rewards the most passionate fans of LDN UTD, as well as LDN UTD’s content creators who will also have the option to get intrinsically involved. Separately the community will have opportunities to create their own designs whereby the collectibles will relate to LDN UTD events, whether physical or online, and a future loyalty scheme.

Oliver Weingaten, CEO, LDN UTD: “Fan engagement is at the core of LDN UTD. We try to provide our community with innovative offerings and value, whilst aligning with organisations that align with our ethos and values. From my first meteing with ARterra it was evident they have the right mindset, understand the ecosystem and want to collaborate with us to provide the community with a unique Web3 offering. I’m excited to get started”.

Deutsche Kreditbank (DKB) has been announced as the official partner of the NFL in Germany

Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt. The long-term partnership officially kicks off as tickets go on sale for the NFL game which sees Tampa Bay Buccaneers take on the Seattle Seahawks in Munich.

Currently, more than 17 million people in Germany are interested in American football, according to the NFL International Fan Tracker 2021, and the partnership activations will look to expand this fandom even further.

In addition to supporting the NFL games in Germany, DKB are growing participation in the non-contact version of American football by becoming Presenting Partner of the NFL Flag Football Programme. DKB’s goal is to help promote young American Football talent through focusing on the accessibility of the sport.

The mission: DKB brings the NFL even closer to German fans

DKB is bringing the NFL to fans in Germany through unique events. A live event to mark Super Bowl LVII is among the many activations DKB is planning for fans in Germany.

In addition, there will be social media led fan competitions to win tickets to watch the Tampa Bay Buccaneers game against the Seattle Seahawks live in Munich.

Promoting Young Talent: NFL Flag Football Programme

Flag Football is one of the cornerstones of the sport of football and is finding more enthusiastic supporters in Germany. The NFL Flag Football Programme introduces students to the non-contact version of American football and supports participating schools with the appropriate flag football equipment. 

The programme fosters creativity while instilling the values lived by the NFL, such as respect, responsibility, integrity and resilience, as well as the importance of a healthy, active lifestyle. In total, more than 150 schools in Düsseldorf, Frankfurt, Munich, Berlin and Hamburg will participate in the programme in 2022.

Stefan Unterlandstättner, CEO of DKB: “We are proud to be the presenting partner for the NFL’s inaugural game in Germany. More than 600,000 fans have registered for the game in Munich with a ticket request. The NFL has huge potential in the German market. The topic of sport is also strongly anchored in our DNA as a bank. Together with the NFL, we want to make football even better known in Germany and at the same time specifically promote youth development. Personally, I am very much looking forward to the start in Munich and the associated enthusiasm and anticipation of the fans.”

Alexander Steinforth, General Manager NFL Germany: “For NFL Germany, this partnership is an important milestone. In DKB, we have found a partner who shares a vision with us: together, we want to further expand the sport of football in Germany and give the large fan base unforgettable experiences. DKB is known and established as a long-term and committed partner of sports and we are therefore even more excited about the cooperation.”

Brett Gosper, Head of NFL UK & Europe: “Bringing international matches to Germany later this year is going to be key moment for the NFL as we continue our expansion. We’re thrilled to partner with DKB as they recognise the impact these games will have on fans and grassroots talents through our NFL Flag Football programme. As the sport continues to expand, it is important for fans to see a pathway from watching a game to picking up a ball.”

Chelsea and Newcastle make marquee appointments in the boardroom

Both Chelsea and Newcastle have appointed senior members of their board today.

Chelsea appoint Tom Glick as President of Business

Glick will assume responsibility for day-to-day operations at Chelsea FC, including managing its global commercial strategy, driving revenue growth, enhancing fan engagement, and creating exceptional experiences for the Club’s fans. 

Glick commented: ‘Chelsea FC is an iconic sports institution, known and admired all over the world. I have been very impressed with the vision and mission of Todd Boehly and Clearlake. They have the Chelsea community at the heart of everything they do. We have a huge opportunity here to enhance performance across the board, on behalf of everyone we serve.’ 

Todd Boehly, chairman and co-controlling owner, said: ‘Tom’s successful track record as a leader and innovator at several respected and winning sport organisations made him the obvious choice for this position. His skills and experience will be vital as we improve Chelsea FC’s key infrastructure, expand the Club’s products and reputation, and find exciting new ways for our loyal supporters to engage with their favourite players.’ 

Behdad Eghbali and José E. Feliciano, co-controlling owners, said: ‘Tom is a terrific addition to Chelsea FC and will advance our long-term plans for the Club. He has the experience and credentials to elevate our significant global standing and help lead our commitment to strengthen the Club through investments in squad additions, infrastructure, technology, the youth academy, and the Women’s Team.’ 

Glick, most recently, was President of the NFL’s Carolina Panthers franchise, where he managed extensive improvements to Bank of America Stadium. He also oversaw the creation of Major League Soccer’s Charlotte Football Club, which Chelsea FC will face on 21 July as part of the Club’s US tour of friendly fixtures. 

Glick has also held positions as Chief Commercial Officer of City Football Group, where he was responsible for global business operations across the world, CEO of Derby County, and senior marketing positions with the New Jersey Nets and the NBA. In English football, he served on the Football League Board, the FA Council, and the Professional Game Board.

Darren Eales joins Newcastle United as CEO

Eales joins from US Major League Soccer (MLS) club Atlanta United, where he has been President and Chief Executive since the team was founded in 2014. Over that time, he has built a franchise that has secured the highest average attendance in MLS, created the most valuable squad, generated the largest profits – and won multiple trophies, including the MLS Cup in 2018, the US Open Cup in 2019 and the Campeones Cup in 2019.

The 49-year-old will work alongside the Magpies’ sporting director, Dan Ashworth, for the second time in his career after the two worked closely at West Bromwich Albion between 2006 and 2010.

Born in Chelmsford, Eales attended Ivy League establishment Brown University in the United States, graduating with a first-class degree in economics and being named the Ivy League Football Player of the Year in 1994 while playing in the US college system.

He subsequently read law at Cambridge University back in the UK before becoming a member of the bar in 2000 and practised at 2 Temple Gardens Chambers, where he remains a door tenant.

In 2006, he joined West Bromwich Albion, serving as Legal Director and Club Secretary, before leaving to become Director of Football Administration at Tottenham Hotspur in 2010.

In 2014, Eales became president of the newly-awarded franchise Atlanta United FC, and led the club through its inaugural season in 2017 to then become MLS Cup winners in 2018 – with a side including Miguel Almirón.

Assembling the club’s front office, developing its brand identity and integral to the appointment of several of the franchise’s technical team, Eales was also central to Atlanta United’s move into the impressive Mercedes-Benz Stadium in 2017, where the club has consistently ranked in the top 15 globally for football attendance.

Eales has a stellar reputation and he has been named the MLS Executive of the Year on two occasions. He was also named World Football Summit Executive of the Year in 2019.

Eales said: “Newcastle United is both a giant of a club, and the heartbeat of its community. Every time I have visited St. James’ Park, I’ve been overwhelmed by the passion of the fans.

“This is a club with an amazingly rich heritage, and I am delighted to be joining for this new chapter in its long history.

“I am grateful for the opportunity, and look forward to working with the rest of the team to help this storied club fulfil its potential.”

The club’s investment group, comprising PIF, PCP Capital Partners and RB Sports & Media, said: “We are delighted to announce Darren Eales as the club’s new CEO. He is an exceptional leader and is a great fit for Newcastle United.

“We have conducted an exhaustive recruitment process to ensure we identified and secured the right individual for the CEO position, and we are confident we have found that person in Darren.

“He has a deep understanding of the football industry and what it takes to achieve growth and success, and he will be a key member of the club’s leadership team as we look to deliver on the club’s potential on and off the pitch.”

Mercedes Formula 1 team become first to invest in Sustainable Aviation Fuel

The Mercedes-AMG PETRONAS F1 Team is delighted to announce their commitment to invest in Sustainable Aviation Fuel, becoming the first global sports team to do so, as part of our drive to further reduce our CO2 emissions and our ambition to become SBTi-verified Net Zero by 2030.

Sustainability is at the heart of our operations. As a Formula One team racing on multiple continents, we have worked tirelessly to understand the environmental impact that we have and the role that we can play in driving change. As Formula One operates at the forefront of automotive technology, we have a responsibility to ensure we are at the cutting-edge of innovation in sustainable technologies.

Sustainable Aviation Fuel (SAF) is renewable or waste-derived aviation fuel, an emerging technology recognised by the International Civil Aviation Organisation to play a major role in reducing future international aviation emissions1. With aviation accounting for over a quarter of our entire projected carbon footprint, our multi-million-dollar investment in SAF will significantly improve our overall environmental impact, with the industry-leading technology further assisting our journey towards Net Zero.

SAF will become a significant component of our team’s sustainability strategy, reflecting our desire to drive the change within Formula One for more sustainable racing. Our purchase of Sustainable Aviation Fuel will be used for our indirect Scope 3 aviation emissions, which are excluded from the Formula One cost cap, such as flights to Grand Prix locations and other business air travel.

By purchasing SAF claims, we will be able to achieve close to 50% reduction in our race team personnel air travel footprint and will continue to offset our remaining aviation carbon emissions with Gold Standard offsets whilst we work with the industry to scale SAF availability.

While current SAF production and availability are limited, the opportunity is immense. We hope that using our powerful global platform to support the development and growth of the SAF market will showcase SAF’s potential and prove to other industries how great an impact it can have. Through our commitment, we hope to encourage others to do the same, driving further investment in SAF production.

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team said: “Sustainable Aviation Fuel has the potential to transform the way we travel and the impact that we have on the environment. This is a topic that I think about a great deal personally as well as professionally. I fly a lot; the team flies a lot. If we must fly, then we need to find a better way to do so and SAF is the best solution available to the aviation industry right now. We aim to be on the cutting edge of change, using our global motorsport platform as a model for a more sustainable and diversified future.”

Alice Ashpitel, Sustainability & Environmental Manager at the Mercedes-AMG PETRONAS F1 Team commented: “Our aim is to embed sustainability in every decision we make and action we take. We believe that Sustainable Aviation Fuel can change the way that sports and businesses more generally, as some of the biggest users of aviation, can exert a positive influence on the outside world. We hope to play a leading role in showcasing what’s possible with SAF and prove to other industries what can be achieved.”

Coral announced as official betting partner of Qatar Goodwood Festival in a three-year deal

Goodwood Racecourse and Coral today announced an exciting new commercial relationship between the two parties that sees Coral become the official fixed-odds betting partner of the Qatar Goodwood Festival for the next three years.

The partnership will see Coral sponsoring ten races across the five days of the Qatar Goodwood Festival including the Coral Golden Mile on Friday 29th July and the Coral Stewards Cup on Saturday 30th July.

Innovation and engagement will be at the heart of Coral’s activation of the partnership, in keeping with its ambition of getting customers closer to the action. To that end Coral with its partner Jockey Cam Ltd will be bringing the Coral Virtual Race Experience Stage to Goodwood, giving racegoers the chance to experience what it’s like to ride in The Qatar Sussex Stakes or the Coral Golden Mile. The experience which will be watched by racegoers through virtual reality headsets was filmed using JockeyCam’s incredible 360 degree camera in a specially staged seven runner race over the Goodwood mile course.

Coral will be producing a range of video content to promote its betting partnership of the Qatar Goodwood Festival, as well as to excite and build anticipation amongst its customers ahead of five of the biggest days in the British Flat Racing calendar. 

Simon Clare, Coral PR Director said: “We are delighted that Coral is to become the official betting partner of the Qatar Goodwood Festival, which is one of the most prestigious and anticipated events in the Flat racing calendar.

“Coral is the most committed, long-standing sponsor in British Racing and in launching this exciting new partnership with Goodwood Racecourse we are strengthening our association with the sport.

“Our ambition is for Coral to set a new high bar for the way we activate and bring to life our racing sponsorships to racegoers at the event and our customers at home and bringing our new Coral Virtual Race Experience to Goodwood is a clear demonstration of that in practice.”

Jonathan Gregory, Commercial Director at Goodwood, said: “This is an exciting multi-year partnership for Goodwood with Coral, a long-established and respected name in the horse racing world. Their innovative activation with the Coral Virtual Race Experience Stage during the Festival will add a new dimension to racegoers’ experience and bring a unique insight into racing from the jockey’s
perspective.”

Harlequins, Saracens and Leicester Tigers to launch fan tokens with Socios.com

Socios.com, a blockchain provider for the sports industry, is today announcing a new partnership with Harlequins, Saracens and Leicester Tigers.

This marks its latest expansion into a new sport as it continues building its global ecosystem of fans from teams and organisations from some of the biggest sports in the world.

The new Harlequins Fan Token will be accessible via Socios.com’s fan engagement and rewards platform, providing Fan Token holders around the world with an array of rewards, new opportunities for engagement through polls, greater access to their club and its players, and a community where they can build networks with other fans.

The Socios.com platform is designed to allow clubs to reward fans for engaging and supporting their team. 

The rewards and experiences set to be provided by the new rugby union Fan Tokens include being able to enjoy dressing rooms tours and enjoy a match on the team bench. They can also attend a training session with the squad, conducted by First Team Coaches.

Other rewards range from meet-and-greets with players to training ground tours across the season, all aimed at bringing Fan Token holders closer to their club. Socios.com and Harlequins have already started engaging with key fan groups around the new Fan Tokens and will continue liaising with fans and Fan Token holders in order to provide clubs with a new way to reward and engage their fans.

There are currently 1.5 million fans from over 160 countries using Socios.com to connect with and be rewarded by their favourite clubs. Other sports teams and organisations with Fan Tokens include Manchester City, AC Milan, Juventus, FC Barcelona, Aston Martin and the Davis Cup.

Socios.com has over 150 partners in 25 countries across 10 sports: American Football; Basketball; Cricket; Football; Gaming; Ice Hockey; MMA; Motor Sports; Rugby; and Tennis.

As part of the announcement, Season Ticket Members from each rugby club will be given a free Fan Token to start to enjoy the benefits of the token-gated community. Fan Tokens will be made available through a fixed initial Fan Token Offering (FTO) price of £2 at the end of August, at which point clubs will launch a tiered community of benefits and rewards. 

Steve Morton, Chief Commercial Officer of Harlequins, said: “We’re always looking for ways to offer more to our supporters and these new Fan Tokens will play an important role in engaging a growing global supporter base. We’re committed to working closely with Socios.com to bring supporters, no matter where in the world they live, closer to the game via rewards and experiences, in conjunction with our existing Member loyalty programme, as well as speaking to our supporters directly to continue building an offer that brings them closer to the Club.” 

Alexandre Dreyfus, CEO of Chiliz and Socios.com, added: “Launching in a new sport is always a big moment for Socios.com and the growth of the platform. The wider rugby community comprises some of the most passionate sports fans around. It has long been an ambition to launch in this area and between Leicester, Harlequins and Saracens, we are partnering with three of the best-known and best-supported rugby union sides. We are looking forward to working with these teams to offer a differentiating way of engaging with their fans.  

“More broadly, we’re excited to add three more leading clubs to our platform’s multi-sports ecosystem, as we continue building an offer for fans of clubs and organisations in the world’s biggest sports. We have further updates and developments ahead for Socios.com as we look to expand and enhance our tokenised system of fan engagement, access, community and rewards.”