STAR Sports Inks Long-Term Broadcast Deal with FIH

The International Hockey Federation (FIH) have signed an eight-year broadcast deal with Indian sports network STAR Sports. 

The long-term deal will run from January 2015 to December 2022.

STAR Sports will be the host broadcaster for key FIH events both in India and throughout the world and will be responsible for ensuring consistent and high level production.

FIH recently introduced a strong focus on digital engagement, branding and promotion of events to improve the spectator experience. Making the television coverage more entertaining and compelling is fundamental to achieving this goal.

Last year, STAR Sports partnered with Hockey India to launch the pioneering Hockey India League (HIL). STAR Sports showcased hockey in a completely new way, offering a TV experience relevant to the youth market. In its first season, HIL was broadcast in more than 80 territories across the globe. During the period of the deal, FIH will look to host a major event in India each year.

As part of the deal, STAR Sports has acquired global media rights for all territories, excluding Argentina. Through its network of international affiliates and other national broadcasters, content will be distributed to over 200 countries, reaching billions of sports fans taking hockey’s global viewing audience to unprecedented levels.

Leandro Negre, President of the International Hockey Federation, said: “This partnership is an incredibly important and exciting development for international hockey. Our vision is to entertain and inspire a global movement of hockey fans and players and STAR Sports is an industry leader when it comes to significantly increasing the reach and popularity of sport.

“Not only will STAR Sports promote hockey worldwide between Olympic Games’ cycles, which is incredibly important to sustaining interest in hockey, but it will make our sport much more interactive and entertaining. STAR’s ability to deliver immersive, engaging and captivating coverage will draw new young audiences towards hockey. We look forward to working together to truly grow the popularity of hockey.”

Nitin Kukreja, Head of Sports Business, STAR India, said: “We are delighted to be FIH’s global production, host broadcast and distribution partner. The partnership ties-in well with our overall vision of promoting sports culture in India. Hockey is a priority sport for us and we are thrilled that India will host one key event every year during the eight year term. We believe that hosting an international event each year, which is produced innovatively, will significantly boost the popularity of hockey in India. The sport has a glorious heritage in India and we believe that it has a tremendous future.”

Sebastian Coe Joins Nike as Ambassador

Former LOCOG chief and BOA chairman Sebastian Coe has joined sports giant Nike taking on a wide-ranging advisor role, including acting as an international ambassador for ‘Designed To Move’, a major global initiative to tackle the global inactivity epidemic.

‘Designed To Move’ is spearheaded by Nike in partnership with more than 70 expert organizations. 

Nike’s goal is to collaborate with other organizations to create a world where physical activity, play and sports are highly valued and an expected, enjoyable part of life.

“I’m looking forward to being part of the Nike team and working with them in this new role and playing a part in addressing the need for the next generations to become more active,” said Coe.

Coe was a Nike-sponsored athlete during his running career, and his 1500m victory at the Moscow Olympics in 1980 was one of the first OIympic Gold medals won in Nike shoes. After his career as a competitive athlete, he remained an ambassador for the brand.

“Seb’s determination, his will to win and his phenomenal performances as an athlete have always inspired us at Nike.” said Mark Parker, NIKE, Inc. President & CEO. “We recognize the significance of his vast experience and commitment to sports as both an athlete and administrator and we’re looking forward to working closely with him in his new role with us.”

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40 Sponsorship Deals of the Week: 04/01/13

1

Huddersfield Town Renew Insider Sponsorship

Friday, 04 January 2013

2

Qatar Airways Named Official Airline of Qatar FA

Friday, 04 January 2013

3

USA Cycling Retain Post Grape-Nuts Sponsorship

Friday, 04 January 2013

4

Coral Named Official Betting Partner of Premier League Darts

Friday, 04 January 2013

5

MYPLASH to Title Sponsor Metal Mulisha Yamaha Racing Team

Friday, 04 January 2013

6

LEA Sports Sponsors Sarawak FA

Friday, 04 January 2013

7

Exclusive: Hotel Planner Looking to Enter Every Sports Market after CRA Deal

Friday, 04 January 2013

8

Master Champion Bubba Watson Joins Oakley’s Roster

Friday, 04 January 2013

9

SnapSports Elevate FIBA Partnership to Official Technical Partner

Friday, 04 January 2013

10

PGA Tour’s Scott Piercy & Spencer Levin Endorse IZOD Brand

Friday, 04 January 2013

11 

ESPN Inks New Budweiser Deal to Sponsor FA Cup

Friday, 04 January 2013

12

Wilier Triestina Sponsors SmartStop Mountain Khakis Cycling Team for 2013

Friday, 04 January 2013

13

LiveWire to Sponsor Off-road Racing Team Letner Racing

Friday, 04 January 2013

14

Stats Seals Scoring Data Partnership with PGA Tour

Thursday, 03 January 2013

15

Heavy Fines Set for Ticket Touts at Sochi 2014

Thursday, 03 January 2013

16

Prime Bank Title Sponsor’s Bangladesh Premier League

Thursday, 03 January 2013

17

Atlético Madrid Strike Azerbaijan Shirt Sponsorship

Thursday, 03 January 2013

18

Sao Paulo Ink Merchandise Deal with Penalty

Thursday, 03 January 2013

19

Racing UK Signs Sponsorship Renewals with Four Major Bookmakers

Thursday, 03 January 2013

20

Petromin to Sponsor Gulf Cup of Nations

Thursday, 03 January 2013

21

Milos Raonic to Endorse New Balance Brand

Thursday, 03 January 2013

22

Plano Molding Extends Sponsorship of Fishing’s FLW

Thursday, 03 January 2013

23

Gree and Yahoo Japan Back Tokyo 2020 Olympic Bid

Thursday, 03 January 2013

24

Great Clips to Sponsor JR Motorsports for 28 Nascar Races in 2013

Wednesday, 02 January 2013

25

Penta Consulting Sponsors Paralympic Champion David Weir

Wednesday, 02 January 2013

26

Harlequins Unveil New Formal Wear Clothing Partnership with Roderick Charles

Wednesday, 02 January 2013

27

Nike Adds Golfers Nick Watney & Kyle Stanley to Sponsorship Roster

Wednesday, 02 January 2013

28

Hero to Title Sponsor Hockey India League

Wednesday, 02 January 2013

29

Qatar Duty Free Elevates to Bronze Sponsor of 2013 Qatar ExxonMobil Open

Wednesday, 02 January 2013

30

Gillette Renews Alex Ovechkin Sponsorship

Wednesday, 02 January 2013

31

Tata Water Plus Named Official Hydration Partner of Aircel Chennai Open

Wednesday, 02 January 2013

32

Japanese Newspaper Yomiuri Shimbun Becomes New Bid Partner of Tokyo 2020

Wednesday, 02 January 2013

33

Emirates Becomes Official Airline of ATP World Tour

Tuesday, 01 January 2013

34

Generali Versicherung Becomes New Main Sponsor of Four Hills Tournament

Tuesday, 01 January 2013

35

Discount Tire Extends Sponsorship of AMA Supercross’ Chad Reed

Tuesday, 01 January 2013

36

Panini America Named Official Trading Card of Heart of Dallas Bowl

Tuesday, 01 January 2013

37

Snowboarder Kazuhiro Kokubo Endorses CAPiTA

Tuesday, 01 January 2013

38

Longines Becomes FEI Top Partner With Historic Long-Term Deal

Saturday, 29 December 2012

39

Bridgestone Extends Tire Supply of IndyCar Until 2018

Friday, 21 December 2012

40

Nissan Drops Team RadioShack Title Sponsorship

Friday, 21 December 2012

PyeongChang 2018 Appoint Further Support

The PyeongChang bid team to host the 2018 Winter Games have appointed a further two vice-chairman and bid ambassador in Ki-young Uhm, price Jeong-soh Oh and Kolleen Park respectively.

Park is a musical creative director and head professor at Howon University directing and conducting many large-scale musical productions and also hosted musical television programmes.

Ki-young Uhm is a Korean television news anchor and former CEO of Korea’s MBC Broadcasting, while Jeong-soh Oh is a former minister of Korea’s Ministry of Patriots and Veterans Affairs. The two new vice-chairmen takes the bids total to 10, including senior vice-chairman and Gangwon Province Governor Gwang-jae Lee.

Yang Ho Cho, PyeongChang 2018 bid committee chairman and CEO stated: “As we approach the last six months of the bid campaign, we are delighted to have the support of our new ambassador and vice-chairmen,

“Their business and political experience, and their passion for the bid, will be an asset for PyeongChang 2018’s campaign right through to the 2018 host city decision in Durban” he added.

“We welcome our new team members, and I look forward to working with them all as we progress towards important milestones next year including the candidature file submission in January, and the International Olympic Committee (IOC) Evaluation Commission visit in February.” The IOC will opt for PyeongChang, the German city of Munich or Annecy in France on July 6 in Durban, South Africa.

2020 South Africa Olympic bid is “premature”

Cape Town’s mayoral committee member for economic development, Felicity Purchase, has said the city is not ready to make a bid for the 2020 Olympic Games.

South Africa’s Olympic governing body last week said it would formally oversee a bid for the 2020 Games after the country’s successful hosting of this summer’s FIFA World Cup.

However, Purchase does not believe Cape Town would be ready to host an Olympics. She said: “I do not want to be negative, but I don’t think in the short term we are ready yet to make an Olympic bid.

“We will be looking at that, and have a committee that will [consider the issue] shortly. But to be quite honest with you, I think it is premature.

“The Olympic Games would be fantastic. The reality of it is that we are not there yet.

“People that have hosted these big events say that the return on the investment is far greater for small events [held] in a regular sustainable way than for a mega-event. Yes, you achieve a lot, and there’s a lot of legacy that comes with it.

“And that is the benefit of the [FIFA] World Cup for us. But realistically, can we afford it, having to deliver all those things that are required for an Olympics, now? I can honestly say, I don’t think so.”

Ken Cooper Appointed Braemar Golf Chairman

Golf course operators, no rx Braemar Golf, viagra has announced the appointment of Ken Cooper as a new Chairman following the retirement from the company of their founder David Dean.

Cooper will take up the position of Chairman for a period of 2 years, it was announced after a recent Braemar Golf Board meeting.

Ken was previously a silent partner in the business has a long track record in the corporate sector having successfully run several companies through acquisition and growth. He has previously held Board level positions as M.D, Chairman, and Non Executive Director for a diverse number of national and regional SME’s.

Commenting on his appointment Ken said “I am delighted to take on the role of Chairman for the next two years. My Board room experience will greatly assist Braemar Golf as it continues to grow despite the challenging economic climate. As an investor in the company for the previous 6 years it has been pleasing to see the company grow in stature and reputation whilst gaining a foothold in some very strategic markets, most notably North Africa and Russia”.

Coinciding with Ken Cooper’s appointment will see company finance director Andrew McIntyre take on a more strategic role as he heads up the newly formed Advisory division, Operations Director Michael Braidwood has been appointed a full Director and Phil Jones former Director of Golf at the Royal Golf Club in Bahrain will assume the role of regional director covering both the Middle East and Russia.

These changes within the management team are on the back of Jonathan Pendry leaving the company on a full time basis to pursue a more focused career in Turf grass management. Braemar Golf will continue to utilise Jonathan’s agronomic services on an adhoc basis.

10 Sports Broadcasting Deals of the Week: 04/01/13

1

SABC Inks African Cup of Nations Deal

Friday, 04 January 2013

2

Deutsche Telekom Customers to be Offered Sky Sports Coverage

Friday, 04 January 2013

3

TV Sports Channel & Oman TV Get Gulf Cup Rights

Wednesday, 02 January 2013

4

Ten Sports to Broadcast WTA Events in Asia

Wednesday, 02 January 2013

5

SuperSport to Broadcast South Africa’s National Soccer Matches

Wednesday, 02 January 2013

6

NeuLion to Deliver 2013 International Ice Hockey Federation World Junior Championship

Tuesday, 01 January 2013

7

Time Warner Cable to Broadcast Los Angeles D-Fenders Home Matches

Tuesday, 01 January 2013

8

Sportsnet Secures Tour de France Rights

Friday, 21 December 2012

9

Host Broadcast Services to Produce TV Content for 2013 World Rally Championship

Friday, 21 December 2012

10

 TVG to Broadcast Santa Anita Winter Race

Friday, 21 December 2012

Munich 2018 Sign Two New Partnerships

The hotly tipped Munich bid to host the 2018 Winter Games has received further backing from two new partnerships with Turner Broadcasting System (TBS) and Getty Images. The deals will see Time Warner-owned TBS become the bid’s media partner and Getty Images sign up as a national supplier.

The bid team revealed that the partnership with TBS will allow the Munich bid to air promotional adverts on international channels TNT Film and TNT Serie from January. The partnership was agreed in an attempt to maximise the bid’s digital campaign in the New Year.

Munich 2018 chief executive Bernhard Schwank said: “These two deals are pivotal to Munich 2018’s delivery of compelling messages to the Olympic family over the critical months ahead. TBS will allow us to share the excitement we have…on an international stage, and connect with an important audience.”

He added: “Getty will help bring alive the Festival of Friendship – Munich’s 2018’s uniquely compelling offer to the Olympic Movement.” The International Olympic Committee will decide on July 6, 2011, whether the German city of Munich, Annecy in France or PyeongChang in South Korea should stage the 2018 Games.

YouTube to Stream USL PRO Season Online

USL PRO have announced that every USL PRO regular season and playoff game will be streamed live on YouTube starting in 2014 via team channels.

The largest global video sharing site, case YouTube will allow fans worldwide to follow every moment of action during the USL PRO season.

Being a part of the YouTube Partner Program will allow USL PRO greater flexibility in content management while YouTube’s visibility and comprehensive structure will present USL PRO fans with a set of interactive features like never before. Live games and on-demand content will be available for free on each team’s YouTube channel, with archived games available shortly after each game’s completion.

“Online streaming is a vital component of the growth of the league,” USL President Tim Holt said. “YouTube eliminates barriers that previously stood between fans and the action on the field. We want fans worldwide to take notice of the high quality of play in USL PRO and see the importance of the league in the North American soccer landscape. YouTube makes this process much easier and we’re thrilled to have this relationship.”

The USL PRO YouTube channel will showcase all of the archived and on-demand content produced by each team, including the USL PRO Goal of the Week as well as USL PRO Weekly, an audio podcast that will uncover the personalities behind the league.

Korean Olympic Committee Elects Kim Jung Haeng as President

The Korean Olympic Committee (KOC) has announced Kim Jung Haeng will become their new president.

He will become the 38th person to take up the mantle while also leading the national sports movement right up into the PyeongChang 2018 Olympics.

The former judoka also became the first athlete to ever lead the organization narrowing out Elisa Lee for the nation’s top position in sports. Kim won by a mere 3 votes with 28 to 25 and emerged winner in this third attempt to become president after running in the campaign in 2002 and 2008 against outgoing leader Park Yong Sung (Y.S).

“I will lead the organization in harmony with Lee’s supporters,” Kim said as he met the press. “I will lead the organization with all my strength.”

“I would like to thank the people who maintained political neutrality,” he added.

YS Park, who was a passionate campaigner for the PyeongChang 2018 bid, has been appointed as Honorary President of the KOC.