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9	Exclusive: Euroleague Looks for Long Term BeIN Deal after Partnership Announcement	Tuesday, 01 October 2013
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Badminton England have revealed a new Head of Marketing with the appointment of Gavin Finch.

The organisation has pin pointed Marketing and Communications as a key part of its strategy and hope the appointment will strengthen this area.

Chief Executive of BADMINTON England, Adrian Christy said: “I am delighted that Gavin has agreed to join our team as we embark on a really exciting period for English badminton.

“With our plans to relocate the National Badminton Centre, the inaugural London Grand Prix in October, the Commonwealth Games in less than 12 months time, one of our most exciting portfolio’s of community badminton programmes ever and some great partnerships being developed, there are some fantastic stories to be told and some amazing opportunities to engage with us.

“After a period that has seen our domestic fan base grow to more than 4 million people and achieve a global reach of 350 million people, developing a better understanding of our fans is a key component of our business strategy. We have a vision to develop a CRM business solution that enables us to manage and enhance relationships with the millions who play and follow badminton and the cornerstone to achieving this will be information about our fans and how they interact with us.

“It was critical for us to secure someone who can lead this exciting project and we are very much looking forward to Gavin sharing his skills and experience with us.”

Gavin Finch added: “I am very excited to be joining a talented Marketing and Communications team at BADMINTON England. I have been impressed with the clear focus and direction that Adrian has for the organisation and I am looking forward to delivering the projects that have been identified as priorities.

“I will be looking to implement learnings from my experience at British Cycling and with strong support and leadership from Adrian and the senior team, there is huge potential to be realised for BADMINTON England over the next few years. I feel privileged to be given the opportunity to contribute at such an exciting time for the sport.”

The Premier League has sealed a partnership with leading media protection company Irdeto as they look to continue efforts to protect their intellectual property.

Irdeto will work with the Premier League in a number of areas, shop including a specific programme to investigate the illegal supply of set-top boxes that allow commercial organisations – including pubs and bars in the UK and overseas – to receive illegal streams of Barclays Premier League matches.

The intelligence that Irdeto provides to the Premier League will enhance their abilitiy to obtain the evidence required to take legal action against suppliers of systems that allow illegal broadcasting of our matches.

“It is only through legitimate investment in our broadcasting rights that we can put on a high-quality football competition and support and invest in all levels of English football and beyond, pills ” Premier League Chief Executive, Richard Scudamore, said. “Piracy threatens that model and we are confident that our partnership with Irdeto – who have a proven track record in this area – will allow us to evolve and improve the way we guard against that threat for years to come.”

Graham Kill, CEO Irdeto, said: “The Premier League has long been at the cutting edge of anti-piracy operations, and our new relationship will strengthen this further. The aim of our work together is to ensure that legal access to the Premier League remains the best way for consumers to enjoy the finest football in the world.”

Sport experience agency Limelights Sports has hired Bastien Hibon as Marketing Director following his departure from Mercedes AMG PETRONAS F1 team. 

Hibon has worked in Formula One for 5 years, doctor firstly as Head of Brand for the Honda team, pills then as Marketing Director of BrawnGP which became Mercedes AMG PETRONAS. 

He began work at Limelight Sports in August as Marketing Director where his role will be to develop the proposition of mass participation sport and expand the opportunities for major brands to build associations and partnerships with one of the fastest growing sports sectors. 

Hibon originally trained as a journalist and worked in broadcast for Medialink International and for Ogilvy PR. He then became Creative Director & Head of Communications for Climate Change, Friends of the Earth, where he used mass public engagement to achieve the UK Climate Change Act. 

Limelight Sports has created many of the UK’s highest profile participation sport campaigns and events including the Sainsburys’ Sport Relief Mile and Sky Ride. Limelight Sports also runs Swimathon, the annual national swimming challenge and works with the Royal Parks Foundation to stage a unique half marathon in London.  The agency also owns properties such as Boutique Sport, a women’s only fitness programme and the London Duathlon, the world’s biggest duathlon. 

Commenting on the appointment, Craig Dews, Managing Director of Limelight Sports, said: “It is a major coup for us to attract Bastien away from the glamorous world of Formula One.  It is testimony to both the terrific growth levels in mass participation sport and the reputation of Limelight Sports that he has decided to join us.  His expertise, experience and vision will be absolutely essential in taking the agency and mass participation sport to the next level”. 

Bastien Hibon said: “This has been one of the biggest professional decisions of my life.  Formula One is an unbelievable environment to work in, but I needed to challenge myself in a sector that is still developing and growing and from a marketing perspective offers many new and exciting opportunities for leading brands.  I am extremely excited about the opportunity to build on and develop Limelight’s existing programmes and integrate some new initiatives which will make mass participation events an even more attractive proposition for major brands.” 

Monday, abortion September 30 marks a thrilling milestone for hundreds of thousands of sports fans who will discover the tickets they’ve successfully secured for the UK’s next big sporting festival, ailment the Glasgow 2014 Commonwealth Games. 

From this afternoon applicants will start to find out which world-class sports sessions they’ll be part of next summer. It’s going to be an exciting moment – especially for those who have applied for extremely high-demand sessions where requests outstripped supply which will be allocated as part of a fair draw process. 

A bumper 2.3million requests for up to one million tickets were made during the Glasgow 2014 ticketing window. This overwhelming demand for tickets confirms Glasgow 2014 as one of the most popular events in Scotland’s history with 17 sports on offer across 11 days of elite competition, adiposity ensuring 4500 Commonwealth athletes competing for Gold and glory in Glasgow will do so in packed stadia. 

The fair draw process has been applied to ticket applications for all sessions of Diving, Swimming, Mountain Bike, Track Cycling, Artistic Gymnastic, Judo, Shooting and Triathlon along with individual sessions across the whole Sports Programme which attracted more requests than available tickets. 

Track Cycling in particular saw 25 times more requests than tickets available. The eagerly anticipated 100m final to be held in Hampden Park was also a popular choice with more than 100,000 tickets requested than were available. 

All ticket applicants will receive an email or letter within the next few days. 

All applicants will also be informed of the exclusive on-sale period when they can buy more tickets before they are released for general public sale. 

Glasgow 2014 Deputy Chief Executive Ty Speer, who heads the Ticketing Programme, said: 

“Today marks yet another exciting moment in the journey to Glasgow 2014 and it’s a real pleasure to share the details of which great live sporting moments Games fans will be part of next summer. 

“The overwhelming enthusiasm demonstrated by hundreds of thousands of people already guarantees tremendous crowds across the board for Commonwealth athletes. This is a real vote of confidence and it’s clear that so many people intend to make sure this is going to be a great Games in Glasgow. 

“I’d also like to remind everyone who has applied of the exclusive on-sale period which will give them the first opportunity on all remaining tickets.” 

The exclusive on-sale period will start from mid-October when those who have previously applied for tickets will also get the opportunity to buy any remaining unsold tickets. In late October any remaining tickets will go on general sale to the public.

Sir Craig Reedie has been nominated by the International Olympic Committee to suceed John Fahey as World Anti-Doping Agency president.

Reedie, an IOC vice president from Britain, was chosen ahead of former Olympic hurdles great Edwin Moses and former IOC medical director Patrick Schamasch.

Reedie told iSportconnect that if he was nominated by the IOC he would be eager to take up the position.

“If they (IOC) ask me to do it I will be delighted to do it,” he said.

Current president John Fahey, a former Australian minister will step downfrom the role at the end of the year.

The 72-year-old, who is already a member of WADA’s executive committee will be put up for election at November’s World Conference on Doping in Sport in Johannesburg.

He is currently busy chairing the Evaluation Commission Committee for the 2020 Summer Olympics.

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Modern Times Group (MTG), rx viagra the international entertainment group, today announced that it has extended its exclusive broadcasting and online rights to Formula 1 racing by agreeing new three year deals.

MTG will hold the rights until 2017 in the Baltics and 2018 in Scandinavia, where it has provided coverage of Formula 1 racing since 2005.

The qualifying sessions and races from all grand prix weekends will be shown live with local commentary on MTG’s online pay-TV service Viaplay in Sweden, Norway and Denmark, as well as in HD on MTG’s TV channels TV3+ (Denmark) and Viasat Motor (Norway, Sweden), and Viasat Sport Baltic (Estonia, Latvia, Lithuania).

In addition to race coverage subscribers to the Viasat satellite platform and Viaplay will receive additional coverage such as, on-board camera feeds, driver tracking and timing, and highlights.

Bernie Ecclestone, CEO of Formula One Group, commented: “I am delighted we have managed to continue our successful relationship and hope that together we can continue to grow the Formula One fan base.”

Jørgen Madsen Lindemann, MTG President and CEO, commented: “Formula One is one of the world’s most exciting and watched sports, and is widely followed in our territories.

“We have enjoyed a long and successful involvement in the sport and partnership with its management team, so it is great to extend this for years to come.”